If you want to become a successful independent auto repair shop, it’s essential that you have your sights on not only developing a long-term strategy for expanding your customer base but also pivoting in a way that has sustaining momentum.
The key to accomplishing this strategy is not by focusing on gigantic steps, but by achieving a steady stream of small efforts, which means using effective and trusted tools that are specifically designed for you as an auto repair shop owner. Fully utilizing your Google My Business (GMB) page is an efficient way to grow your business and we can tell you why you need to be using it to be competitive.
GMB is a free and completely verified online listing service that uses best practices for getting new customers in the door. Are you the type of business owner who uses an online marketing and branding strategy? If not, you should!
LEARN MORE about how to optimize your GMB page.
Hi all - first time poster here. I’m opening a quick repair / tune up shop in California soon so Im trying to get an idea of what the financials will look like. If I offer the below services when I open, what Product Sales percentages would be reasonable to expect? For example, is assuming ~30% of sales coming from Oil Changes too high? Too low?
Service Sales % Oil & Filter Change Transmission Fluid Flush Cooling System Flush Brake Fluid Flush Engine Air Filter Replacement Cabin Air Filter Replacement Wiper Blade Replacement Spark Plug Replacement Pre-purchase Car Inspection Car is not starting (inspection) Check Engine Light is on (inspection) Thank you for any feedback!
Judy Zimmerman Walter is co-owner with her uncles and the CFO of, this 57-year young service business. Zimmerman’s Automotive, Mechanicsburg, PA is a true blue ‘family enterprise’ with 12 out of a team of 29 team members that are ‘IN THE FAMILY’. Zimmerman’s is a top automotive repair facility along with a quick lube and a used car division.
Among her involvement: Women’s Board of the Car Care Council, AASP-PA Alliance of Automotive Service Providers, and the Auto Care Association. Listen to Judy’s other episodes HERE.
Joe Hanson owns Gordie’s Garage. Joe has attended Management Success, NAPA training, Lawrence Tech University and most recently he is a member of the RLO 20 Group 13. He has earned his ASE C1: Automobile Service Consultant Certification. Under his father’s leadership, he has seen what it really takes to make a business like this work. Listen to Joe’s Episodes HERE.
A special thanks to Judy Walter, John Klarkowski and Joe Hanson for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Key Talking Points
Growing up in the family business and deciding to work in the family business
Judy’s Rule: You have to work 2 years somewhere else first, instead of expecting/assuming them to work in the family business
Finding your own way first then can always circle back to the family business later
“I’m here because I have to be here” mentality is a responsibility that will lead to resentment long term
Introduce to beginning stages- cleaning shop
Team concept and positive culture
Treat employees like family
Everyone’s treated the same
Family dynamics have to be separate
Failure is learning
Giving space- share your own mistakes but don’t try to intervene
“Quarterbacking” instead of forcing a certain way
Regretful or grateful
Heightened emotions with family
Not giving things time to work out, treating family members with disrespect
Experience trumps new ideas
Let your family members know your feelings- call them after work
Nurturing the following generation
Guidance and positive reinforcement, moral support
Put things in perspective about the journey
Recognize if you work well together or not well together
Recognize your communication style among family members
Family issues and business issues are checked at the door- no fighting in front of other employees
Keep it simple- find out/analyze whole story first then react after
Focus on celebrating it is a family business and working together
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This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
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Your weekly broadcast production with the wisdom shared by our guest host and a virtual shop tour. There is a trivia challenge and a special fortune cookie wisdom shared.
Guest Host Judi Haglin from Haglin Automotive talking about getting back to basics. Judi’s previous episodes HERE. Virtual Shop Tour by Kenny Wedow from Fine Tuned Auto in Broomfield, CO. Kenny recently built a brand new facility. Kenny’s previous episodes HERE. Trivia Challenge: What do Bentley, Bugatti, Lamborghini, Audi, Ducati, and Porsche have in common? Listen for the fortune cookie wisdom of the week
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Click to go to the Podcast on Remarkable Results Radio