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I just wanted to share a quick tip that I think is easily overlooked... invest in your community! And not just one. I have to say a lot of our success comes from the local community who have seen our name at the local booster clubs, fundraisers, sponsorships, etc. Don't count out your local chamber or commerce either. Host get-togethers/business functions at our shop, get a little league banner, run a "contest" if you will that will benefit the local food bank. Get involved! You will be better known around the community if you do. It has helped us grow so quickly these last couple of years. I rarely say no to a sponsorship and it has paid off in the end. Here is one of the last community sponsorships we did. We tied it into our local "best of" contest that we have in town: Best Auto Body Shop in Orangevale

 

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Nice job! You're 100% right about supporting your community. But you can get more "mileage" out of it when you get photos and use the best one in your waiting area. Don't assume every person who comes to visit you knows about your community support. Want to take it one step further? Add a short video and post it on your facebook page. Shoot a simple iPhone video... let customers and potential customer get to know YOU. People do business with people - not companies! Overall, nice work!

Matthew
"The Car Count Fixer"
Join the Conversation at Car Count Hackers on YouTube 

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  • Have you checked out Joe's Latest Blog?

         2 comments
      My son is not in the automotive industry. He is in the commercial real estate business. However, the workplace problems are the same. Recently, his frustration with the heads of the company reached an all-time high. When I asked him why he doesn’t speak up and let the leadership know how he is feeling, he responded, “Anyone who has voiced concerns or issues has been viewed as weak and incapable of doing their job. I don’t want to be viewed like that.” This is an example of a toxic work environment.
      If you are a shop owner, you are a leader. And leaders must be approachable. That means that you are willing to hear the concerns of others and have them express themselves. It also means that while you may not agree with someone’s perspective on an issue, it is their perspective, and that viewpoint needs to be recognized and respected.
      Make it known that you want to hear the opinions of others. Literally, ask for input from others. And thank those that speak up. Now, I am not saying that you need to act on every concern or opinion. That would not be realistic. But just listening may be enough. And you never know, someone in your company may have an idea that you never thought about and even improve your business.
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