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Interesting article on Search Engine Journal about the importance of business reviews. Your business listing is prompted up with more positive reviews which is especially important for local area search. Google Local Search Study: Businesses on First Page Have an Avg. 4.4 Star Rating Businesses ranking on the first page of Google local search results have an average review rating of 4.42 stars. This information was revealed in a recent study from BrightLocal which examines Google reviews and how they relate to local rankings. A high star rating was found to strongly correlate with better rankings in Google search. Businesses ranking in the top 3 positions are more likely to have an average star rating of 4-5 stars (64% of businesses have 4-5 stars). Out of those ranking in positions 7-10 59% of were found to have a 4-5 star rating. Only 20% of businesses in positions 1-3 were found to have no Google reviews, compared to 26% of businesses in positions 7-10. Those numbers stress the importance of having a favorable star rating when it comes to ranking well in Google local search. Positive reviews send signals to Google that the business is trustworthy and provides a good experience for customers. Therefore, Google will be more likely to direct people toward those businesses when searching for what they offer. Other Key Findings from the Study Only 5% of businesses have an average star rating below 3 stars Photographers, alternative therapy businesses, and marketing services have the highest average star ratings Senior living services, car dealerships, and hotels have the lowest average star ratings Bars, restaurants, and hotels are the industries that are most likely to have Google Reviews Accountants are the least likely industry to have reviews on Google Results from this study are based on the analysis of 93,000 businesses’ Google reviews in 26 industries. Another recent study from Moz further illustrates the growing importance of Google My Business signals in local search results. Article: https://www.searchenginejournal.com/google-local-search-study-businesses-on-first-page-have-an-avg-4-4-star-rating/279895/
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Retail stores have known for a long time that adding or increasing the size of shopping carts also increases sales. Consumers may go to the store with a list, but as they pass through the aisles, having a cart makes it easy to add to that list. While your repair shop does not use shopping cart, the same strategy can used. Every customer that books an appointment as done so with some sort of list; an oil change service, a brake issue, tire rotation, etc. Through an effective multipoint inspection and looking at service schedules, you can make suggestions to your customers that can add to their cart; essentially increasing sales per vehicle. One last thing: Always make service and repair suggestions to the customer that is in their best interest and have value, and you can’t go wrong. It’s actually great customer service.
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I have a couple young techs that have been with me for 4 to 6 years. I am in the Panhandle of Florida. I am looking for some training classes, other than the Snap-on, Napa pizza parties. I would like to get them away a few days for some knowledgeable with general info and basic training, I am just not aware of any in the Southeastern USA. Thanks Guys
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Have any of you attended classes or seminars put on by a company called ATI automotive training institute ? Was considering signing up for a 1 day class.
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