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The #1 Rule when Marketing Your Repair Shop


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    • By carmcapriotto
      Key Talking Points
      Do you feel like you operate in your own space and own world? Are you missing perspective from other local shops, or out-of-area shops? What is the pulse of your curiosity and perspective? Do you have someone that holds you accountable to grow? Are you able to take a vacation? The customer/client IS the ultimate boss, no matter what we think- they sign all our checks Learn from your failures “Independent Shop Owners” They are independent, it works for you and against you.  Business coaches have businesses coaches- you are not exempt Learning something new- “Am I smarter? Or is the pool of knowledge is so big?” Mutual accountability with your team back and forth with the owner Are you too focused on the trade and “fixing the car?”  Different seasons require different types of accountability- pushing forward, attention to detail, reeling back in, etc. Growing means you always have different approaches to your business. Get out and go to events and training- you WILL resonate with someone there and it’ll change you. 6,000 independent shops went out of business last year, others are expanding and building muli shop businesses  Do you have blinders on or are you seeking growth? Not every technician needs to be an owner and shouldn’t be an owner- starting a business so you “don’t have a boss” isn't the way to go about it. Entrepreneurial freedom doesn’t start until years after you grow your business the right way.  Investment means you give to get Connect with the show:
      Aftermarket Radio Network
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      Check out today's partners:

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?
      Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/chat to learn more.
      The Panel
      Ryan Clo, Dubwerx, and AVID AutoWerx, Cincinnati, OH. Both businesses have systems and processes in place so that his presence is not required on a daily basis. Ryan’s first business, Dubwerx, has a 99% customer satisfaction rate while maintaining profitability and growth.
      Ryan currently consults for the Institute of Automotive Business Excellence providing guidance to automotive businesses including on-site evaluations, off-site coaching, business plan development, and one-on-one coaching with owners and staff. He is known as the “Systems and Processes guy.” Ryan teaches several business management classes for the Automotive industry. Listen to Ryan’s previous episodes HERE.
      Reggie Stewart, Reggies Motor Works, and Nobel Auto Service in Noblesville, IN, Euro Specialist. Reggie’s was founded in 2006 as an eBay business selling used/vintage BMW parts. The initial funding for this venture was a $1,000 loan from his best friend. Over the past 15 years, this business has evolved from a dark cold building with no plumbing into a state-of-the art European repair facility, offering dealer level-service with a premium client experience. 
      Noble Auto Service was founded in 2020 to give owners of non-European cars a client experience very similar to Reggie’s. The plans for this business were well underway when the building next-door to Reggie’s became available, so the two businesses share an adjoining parking lot. 
      Greg Bunch is the owner of Aspen Auto Clinic, a six ocation automotive and service business in Colorado. Greg started his passion for cars at 15 when he began rebuilding a 1966 Volkswagen Bug. Greg has moved from a Volkswagen mechanic to ASE Master Technician, to Management, to starting his shop 18 years ago in his garage, to an award-winning multi-location business.
      Greg is currently a board member for the STEM-based charter school call “Automotive Institute of Science & Technology” and on the Advisory board of Ratchet and Wrench Magazine. Greg is also a board member of the Autocare organization and a certified instructor for the Worldpac Training Institute and Carquest Technical Institute. Greg’s unwavering passion for the industry has also led him to form a company called Transformers Institute, a coaching and training company dedicated to transforming the automotive industry.
      Listen to Greg’s previous episodes HERE. Transformers Institute HERE.
       
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      For many shops, business during the winter can slow up due to a number of reasons.  What I have found that works is to schedule a flood of service reminders and past recommendations to go out during the months of Jan and Feb.  Maintaining touch with your existing customers is a great way to keep your shop top of mind, and it may just bring in a little extra work too.
      Any winter marketing tips to share? 
       
    • By Joe Marconi
      There is a large repair shop in the mid Atlantic states (they want to remain anonymous) that just formed an alliance with a local new car dealer to service their used cars.  I will change some of the details; a request from the shop owner. But, the story brings up a few interesting facts. And, the big news is: This shop is profiting from this relationship!
      The shop owner was approached by the GM of the dealer to service some of the used cars they have been taken in on trade and want to sell.  The dealer techs are not trained and not familiar with the different car lines, being a Chrysler-only dealership. Due to the shortage of cars these days, the dealer is taking in on trade, all makes and models and wants to sell the used cars. And we all know profitable used cars are. 
      The repair shop performs a multipoint, which they get paid for,  and then they do many of the services and repairs, which includes tires, brakes, wheel alignments, oil changes, air and cabin filters, wipers and other simple services. Most of the cars are newer cars, and the work can be done by a GS tech.
      I don't know the pricing, sorry.  But, I am interested to see where this goes.  
      Imagine, a new car dealer asking an independent repair shop to service and repair their used car fleet???
       
    • By carmcapriotto
      Key Talking Points
      Justin Fricke, CarTime Auto Center, Dundas, MN
      Stocks around 100 cars on lot for used car business in the same building The car buying experience has changed- the market isn’t full of new vehicles anymore, prices continue to increase month to month Justin started as a technician and is now part-owner Program through junior and senior high schools called Career Tech Education- job fair day of different businesses with displays. As a business, go to schools and ask about their programs available. Consider field trip to the shop Where do kids fit? Stereotypes around the trades need to be broken in school. Don’t push the kids that are the “bad students” into the trades. It is no longer a secondary career path. Also has detail shop- $200 for full detailing inside and out Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:

      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

      Click to go to the Podcast on Remarkable Results Radio
    • By ASOG Podcast
      Brian Walker of Shop Market Pros explaining what makes them different at the TOOLS Conference 2021.


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    • By JustTheBest
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      This video is by invitation only! 
       
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      "The Car Count Fixer"
      Grow your Car Count, Income and Profits at Car Count Hackers on YouTube!
    • By JustTheBest
      Wanted to share these two videos to help auto repair shop owners fix their car count. 


      Enjoy! Don't forget to Like, Share and Subscribe!
      Matthew Lee
      "The Car Count Fixer"
    • By JustTheBest
      Do you struggle getting more new customers? Can't get more customers no matter how much you spend? It could be that your Marketing Engine is BROKEN!

       
      Don't forget to like, share and subscribe!
       
      Ever wonder if those Hi Tech Scanners and your Fancy LOGO really matters? Let me explain

      Enjoy! Please... let me know if you have any questions. 
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