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  • Similar Topics

    • By carmcapriotto
      Matthew Haugen, owner of Haugen Racing, had a love for cars since he was born.  His first SEMA Show car at age 16 was a 2008 Toyota Tundra, Since then he's had over 7 vehicles in the SEMA Show from 1 of 1 Liberty Walk Lamborghini Murcielago to 1JZ swapped Rocket Bunny 350z, dubbed the 351JZ. Matt has been a professional racing drifter since 2017 and has a successful YouTube Channel with 4 uploads per week. Visit https://www.haugenracing.com
       
      Key Talking Points
      Love for cars at an early age At 2 years old he was in a diaper and cowboy boots trying to take off the wheels of his dad’s corvette   Started building cars at 18 for SEMA as a hobby Attended Bondurant School for high-performance driving  Haugen Racing From an early age at 4 or 5 years old, Matt knew he wanted to have his own business (father was an entrepreneur and had his own business)  After college he launched an ecommerce parts business with a partner- also dabbled in various other startups  Received his Master's degree in entrepreneurship and innovation- started an addiction treatment center- shut down before COVID-19  Matt was still racing/drifting/building cars on the side as a hobby and started Haugen Racing as a once a week YouTube video channel- dove into it after treatment center shut down, now has 4 uploads a week and over 45K, subscribers Revenue- Sponsorships with racing, YouTube, brand deals, and sells merchandise and has a large fanbase   Learning from failures. Doesn’t regret the failures he had- got him to where he is now From the different outlets he dabbled in prior, he is now focused on Haugen Racing  Didn’t follow the ‘traditional’ post-grad school path and instead carved his own path   Advice- you can do anything if you work at it, educate yourself and charge hard Thanks to Matthew Haugen for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. https://remarkableresults.biz/remarkable-results-radio-podcast/e628/
      Be socially involved and in touch with the show:
      Facebook   Twitter   Linked In   Email
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee
      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      The common buzz in business is to market to new, potential customers. This is a smart strategy given that every business losses customers each year, and we need to replace those lost customers.
      However, we also need a marketing plan that takes care of our existing customers.  It is cheaper and easier to retain your customers, than to market for new ones.
      What strategies do you employ to retain your existing customers?
    • By Joe Marconi
      Nick is on the front lines of customer service each day. He is a talented service advisor, with a passion for helping others. Nick and I often debate what’s more important to the customer: price or value? He’ll often tell me, “I know you preach value, Joe, but people care about price, too. In the end, price is a major concern.” I always respond, “Nick, it’s not all about price, it’s really about value. Build a strong relationship, reach the customer emotionally, have them believe in you and they will trust you. And when that happens, price will not be the focus.”  
      Here’s the reality. I would be lying to you if I told you that price has absolutely no bearing on a person’s decision to buy from you or not. However, are consumers only interested in price? I know that sometimes it may appear that way, but the bottom line is this: being competitive and profitable is a fine line we walk each day. When the perception of value diminishes, price then becomes the focal point.  Nick, who debates me on the philosophy of value, learned a valuable lesson recently, which made him a believer that there is most definitely a difference between value and price.  
      About a month ago, a first-time customer called us to ask if we could take a look at her son’s tire, which was losing air pressure. Nick took the call and said, “Sure, we would be happy to help you.” He took down all the needed information and let her know that he would follow up with a phone call as soon as her son arrived.  
      When the son arrived, Nick wrote up the car and dispatched it to a technician and then called the mother to let her know that her son had arrived. He also let her know that he would call her as soon as he knew something about the tire. 
      About ten minutes later, the tech informed Nick that the tire was damaged from riding with too little air pressure and that the tire would have to be replaced. He also said that the other three tires looked new and that it would not be a problem replacing the one tire.         
      Nick prepared an estimate for the tire and called the customer. Nick explained why the tire needed to be replaced and let her know that we could have the tire installed and have him on his way in about an hour or so. Nick then gave her the price for the job. The mother replied with, “Ok, give me five minutes and I will call you right back.” 
      Fifteen minutes later the mother called, and said, “Nick, I found another shop that will install that same tire for $50.00 less than you can do it for.  So, can you put air in the tire so I can have my son drive it to the other shop?” Nick thought for a second and responded, “putting air in the tire and having your son drive his car to the other shop is not safe. Here’s what I will do. I will have my technician put the spare on the car. He’ll also check the tire pressure in the other three tires. Afterall, we want to make sure that your son is safe.” The mother thanked Nick and hung up the phone.  
      A few minutes later, the mother called again, asked for Nick and said this, “You know Nick, you were so nice to me from the very beginning when I first spoke to you and right up to now, and you put my son’s safety first. You also didn’t try to force me into buying your tire. Please install the tire at your price.” Nick, now on cloud nine, hung up the phone and told the tech to finish up the job.  
      Nick learned a valuable lesson that day. He learned that he didn’t sell a tire—he sold something much greater. He sold an emotional feeling. He reached the customer on an emotional level and the price of the job became less important. Does this work with everyone? Of course not. But, if you want to make more sales and build the right clientele, sell value, sell relationships and sell a positive emotional feeling. 
      Later that day, Nick told me what happened. I could tell that he was proud of how he handled the situation. And he should be. I just listened as he told me the entire story and relived the moment. After he had finished, I calmly asked him, “So Nick, is it really all about price?” Nick just smiled. 
      This story was originally published by Joe Marconi in Ratchet+Wrench on May 5th, 2020


      View full article
    • By carmcapriotto
      Part one of a 7 part series.
      Barry Barrett, a Certified EOS Implementer
      As an EOS Implementor in his company, Business With Purpose brings dedicated support to Leadership and Sales teams in all types of organizations, helping them structure the six key components of their business to make it operate with the best processes for their specific industry, using the EOS Model.
      Barry’s energy is contagious no matter if he is in a session with a client, giving a keynote address, or rolling up his sleeves in a workshop. Barry is a business coach with his positive mental attitude, incredible work ethic, and determination for excellence, his results-oriented approach is matchless.
      Barry is driven, caring, and passionate; traits that he uses to help his clients grow their businesses in a positive way. Find Barry’s other episodes HERE.
       
      Key Talking Points:
      EOS (entrepreneurial operating system)- helps entrepreneurs get what they want from their businessVision People Data Issues Process Traction  Vision traction healthyGet your leaders on the same page- where you are, where you’re going, and how you will get there Traction- helping leaders become more disciplined and accountable. Executing well to achieve the vision Healthy- healthy and functioning leadership team  Turning people into leaders LeadershipNot born to do- people decide to become leaders Research great leaders and implement step by step processes Function chartStart with writing the function, list the 5 roles and responsibilities, and add the name to the seat  Roles shouldn’t always be based on seniority- instead, who is the most capable? Getting started90-minute meeting- EOS history, introduce ourselves to you, learn about you, about the EOS tools and processes  Focus day after that- if it’s not a right fit or you don’t get value you don’t pay   “Traction” “Get a grip” “What the heck is EOS” all by Gino Wickman Resources:
      Thanks to Barry Barrett for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers. Find every podcast episode HERE. Every episode segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter   Linked In   Email
      Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser and many more. Mobile Listening APP's HERE
      Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee
      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

       
      Click to go to the Podcast on Remarkable Results Radio
    • By alfredauto
      Not much to do here so I've been studying last years numbers. January and February 2020 were on the level with 2019. Car counts around 195-210. March 2020 - 45. April 2020 - 31. The rest of last year followed the pattern. No activity.  It went up some in the fall but we are down 70% as far as car counts go last year.  A bonus if you want to call it that was the cars we did see needed a lot of help. The average RO was up almost 35%.  Overall we will survive but we aren't swimming in gravy. Over the past 11 years our sales charts looked like a right triangle. Up every year. Very linear. Then came 2020 that sent us back to 2014 sales levels. This year so far is looking positive but we are still way off our goals. Car counts are at an all time low. And that's with a lot of our competition closed down permanently. Get ready folks it's going to be another tough year.  


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      Hi Everyone! Quick Question. When it comes to getting tips and tricks about growing your car count, income and profit, would you rather...
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      Just curious! You may not know, but I recently started a YouTube Channel at Car Count Hackers. It's all about helping shop owners - regardless if you're a new shop, established shop or thinking of starting your own shop. I've been thinking of adding podcasts - just wanted to know what your thoughts are. 
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