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tyrguy

The other shoe [or tire] has dropped

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Well the other shoe has dropped in the ATD / Tire Hub saga. Bridgestone has announced they are following Goodyear in pulling their Brands from ATD. This one hurts as I have been a loyal Bridgestone dealer for decades. Looks like I have 3 options, none good. Continue with ATD but buy my Bridgestone products from Tire Hub. Continue with ATD and drop my Bridgestone products probably increasing my Continental purchases. Find a whole new distributor to buy all my products from. The thing that really sucks is ATD, Bridgestone, and Tire pros all announced new loyalty programs this year which collectively could have amounted to 18k more in back end $$s. Most of that is probably gone now.

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Tyrguy, I was surprised ATD did not see this coming, they acted completely off guard. I saw where Moodys has a bleak forecast for ATD. I did get a email from Michelin addressing this issue. They said they would be picking up the lack of product for the others. This is going to be interesting. I would assume me and you will be next. They are all gearing up for direct sales to the customer, which I think will happen although my shop is living off those old good clients we have worked so hard for. I always remember 20 years ago when my dad was retiring he looked at us one day, pointed to a tire label and said that will be your competition before it is over, I am afraid he was correct !!! 

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As a Tire Pros dealer this is not good news.  I don't understand how goodyear, bridgestone expect to sell more tires by having less distribution. Exact opposite of what they

have been telling us and doing for last 10 years.

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