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The other shoe [or tire] has dropped


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Well the other shoe has dropped in the ATD / Tire Hub saga. Bridgestone has announced they are following Goodyear in pulling their Brands from ATD. This one hurts as I have been a loyal Bridgestone dealer for decades. Looks like I have 3 options, none good. Continue with ATD but buy my Bridgestone products from Tire Hub. Continue with ATD and drop my Bridgestone products probably increasing my Continental purchases. Find a whole new distributor to buy all my products from. The thing that really sucks is ATD, Bridgestone, and Tire pros all announced new loyalty programs this year which collectively could have amounted to 18k more in back end $$s. Most of that is probably gone now.

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  • 4 weeks later...

Tyrguy, I was surprised ATD did not see this coming, they acted completely off guard. I saw where Moodys has a bleak forecast for ATD. I did get a email from Michelin addressing this issue. They said they would be picking up the lack of product for the others. This is going to be interesting. I would assume me and you will be next. They are all gearing up for direct sales to the customer, which I think will happen although my shop is living off those old good clients we have worked so hard for. I always remember 20 years ago when my dad was retiring he looked at us one day, pointed to a tire label and said that will be your competition before it is over, I am afraid he was correct !!! 

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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