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My son is not in the automotive industry. He is in the commercial real estate business. However, the workplace problems are the same. Recently, his frustration with the heads of the company reached an all-time high. When I asked him why he doesn’t speak up and let the leadership know how he is feeling, he responded, “Anyone who has voiced concerns or issues has been viewed as weak and incapable of doing their job. I don’t want to be viewed like that.” This is an example of a toxic work environment.
If you are a shop owner, you are a leader. And leaders must be approachable. That means that you are willing to hear the concerns of others and have them express themselves. It also means that while you may not agree with someone’s perspective on an issue, it is their perspective, and that viewpoint needs to be recognized and respected.
Make it known that you want to hear the opinions of others. Literally, ask for input from others. And thank those that speak up. Now, I am not saying that you need to act on every concern or opinion. That would not be realistic. But just listening may be enough. And you never know, someone in your company may have an idea that you never thought about and even improve your business.
Dan Taylor discusses various aspects of running a successful automotive repair business. He emphasizes the importance of having a roadmap to success, repackaging information to resonate with different people, utilizing reliable shop management systems, client and employee retention, effective marketing strategies, well-defined processes and procedures, and artificial intelligence in the industry. The episode concludes with a discussion on the importance of making money in the automotive repair industry and the need for a paradigm shift towards maintenance and customer service. Dan Taylor, Senior Business Advisor, Transformers Institute. Dan’s previous episodes HERE
Retention: Keeping Top Employees [THA 327] Is Your Company Culture Holding You Back? [RR 864] The roadmap to success (00:01:17) Discussion on the importance of having a roadmap to success, both personally and for your team. Repackaging and giving things in a different light (00:02:22) Exploration of how repackaging messages can resonate differently with people and lead to success. Major components for success (00:03:16) Introduction of seven major components that can guarantee success if followed, along with the need to reassess and upgrade strategies. Retention and Point of Sale Systems (00:10:04) Discussion on the challenges of retaining customers and the limitations of point of sale systems. Marketing and Client Retention (00:11:01) Importance of marketing efforts for client retention and the impact on business growth. Team Retention and Processes (00:14:44) The significance of team retention, the need for processes and procedures, and the constant improvement of organizational systems. The importance of presenting all information to clients (00:19:57) Explains how some shops present all the necessary repairs to clients and allow them to decide what to prioritize. Challenges in service maintenance and inspections (00:20:56) Discusses the challenge of inspecting and recommending services that have already been done or are not needed. Utilizing data and technology to improve operations (00:22:05) Highlights the importance of integrating data and technology to streamline operations, improve customer service, and gain trust and credibility. Sales and Relationship Building (00:29:45) The importance of sales and building relationships with clients in the automotive industry, and the need to educate clients about the value of maintenance. Operations and Productive Technicians (00:36:37) The need for productive technicians and efficient operations in order to maximize profitability and provide quality assurance to customers. The forgotten child (00:39:54) Discussion about the importance of the admin role in a shop, including timely financials and prompt paperwork. Monitoring KPIs (00:40:35) Exploration of key performance indicators (KPIs) such as opportunities, closed rate, and client retention.
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By Changing The Industry
Episode 129 - Can Good Technicians Be Matched With Great Shops? With Joelle Pollack & Amy Gerardi
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Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast focused on enhancing auto repair business knowledge and providing practical strategies for success. Coach Chris emphasizes the significance of apprenticeships in the auto repair industry, expressing frustration with shop owners complaining about the technician shortage without implementing apprenticeship programs.
The benefits of apprenticeships are discussed, including bridging the skills gap, ensuring a sustained talent pipeline, reducing turnover, and providing cost-effective training. Coach Chris advises establishing a successful apprenticeship program, such as having a structured curriculum and pairing apprentices with experienced mentors. The episode concludes with a call to action for shop owners to invest in apprenticeships and support the industry's growth.
Apprenticeships [00:01:10] Importance of apprenticeship programs for auto repair shop owners and the need for a sustained pipeline of talent.
Bridging the Skills Gap [00:02:19] The need for technicians to possess new skills due to advancements in technology and the role of apprenticeships in acquiring these skills.
Key Elements of a Successful Apprenticeship Program [00:04:38] Structured curriculum, mentoring, regular evaluation, and incorporation of soft skills in apprenticeship programs.
Connect with Chris:
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz
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By Ruben Van Zenden
Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. Personally, I think it has its negative and positive sides.
I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising.
Why are so few car repair shops making use of this, in my opinion, great opportunity to increase car count?
By Joe Marconi