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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.
Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.
Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business.
Tune in for practical tips to help fill your bays and keep your business thriving.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featured
Charlie's Foreign Car
https://www.youtube.com/@fixingcars
Royalty Auto Service
https://www.youtube.com/@theroyaltyautoservice
Dave’s Auto Center
https://www.youtube.com/@DavesAutoCenterCenterville
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network "Research has shown that people forget 90% of what they "learn" in 30 days unless it's reinforced. But reinforcement isn't enough. Today's Class training uses forced recall, a method that creates pathways in a learner's brain, helping them retain information more effectively." David Boyes, from Today's Class, discusses how daily gamification on Today's Class' app can enhance engagement and learning through individual and team-based competitions, rewards points, and prizes. “It’s microdosing of training. It’s a set of daily questions on a daily basis." David Boyes, President of ‘Today’s Class” An online learning organization that has been supporting the automotive industry for more than 20 years. David's previous episodes HERE Show Notes
Daily Dose of Top Tier Training: Today’s Class [THA 371]: https://remarkableresults.biz/remarkable-results-radio-podcast/a371/ Today’s Class: Adaptive Learning Technology [RR 879]: https://remarkableresults.biz/remarkable-results-radio-podcast/e879/ Training Platform (00:01:52) David Boyes talks about his training platform, Today's Class, and its relevance in the industry. Gamification and Engagement (00:02:08) The discussion on how gamification can be used to encourage engagement and learning in the automotive industry. Gamification Features (00:03:03) The various forms of gamification and its role in enhancing the overall learning experience. Rewards Points and Competition (00:04:01) The use of rewards points and individual/ team-based competition as default gamification features. Customizing Gamification (00:05:15) How Today's Class can be tailored to fit the unique needs and culture of each organization. Incentives and Prizes (00:09:06) The potential for using awards, prizes, and bragging rights to drive desired behaviors. Team-Based Engagement (00:07:13) The power of team-based engagement and how it can benefit the overall team dynamic. Training Platform Overview (00:07:54) A brief explanation of Today's Class as a training platform with a different approach to traditional online training. Variety in Gamification Goals (00:09:06) The importance of variety in gamification goals to keep the learning experience fresh and engaging. Innovative Gamification Ideas (00:10:55) Creative ideas and examples of gamification rewards and incentives used by different groups. Leaderboards and Competition (00:12:36) The visibility of leaderboards and the inter-competitive play between different shops. Collaboration and Contributions (00:17:16) The involvement of parts providers or tool trucks in providing rewards and incentives for gamification. Duration of Competitions (00:19:10) The duration of gamification competitions, whether they typically last monthly or quarterly. Gamification Reset Frequency (00:19:31) David explains the importance of resetting the scoreboard monthly for a fresh competition. Setting Up Gamification Groups (00:22:46) David explains the process for onboarding new shops into gamification groups and the 90-day training cycle. Gamification as a Benefit (00:24:16) David emphasizes that gamification is a benefit but not enough to drive the platform's usage, highlighting the importance of learning and development. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Join Dan Bryant and Heather DePriest as they discuss the transformative power of Mike Michalowicz's 'Profit First' methodology. Heather and Dan share their success stories and discuss the essential principles of cash management that have helped them grow their businesses sustainably. Tune in for insightful discussions on budgeting, cash allocation, and the critical role of business coaching. Heather DePriest, American Garage, Chinook, MT. Heather's previous episodes HERE Dan Bryant, American Pride Automotive, 5 StoreS, VA Show Notes
Starting Profit First (00:03:01) The challenges of starting the Profit First system and the benefits it brought to their business. Impact of Profit First (00:04:11) How Profit First helps with budgeting, tax payments, and managing expenses, leading to significant improvements in their business. Issues with Managing Cash (00:06:15) The consequences of not managing cash properly and the stress it can cause for business owners. Need for Coaching and Education (00:08:38) Heather and Dan emphasize the importance of coaching and education in implementing Profit First and improving business management. Core Principles of Profit First (00:10:15) Dan Bryant explains the core principles of Profit First, including setting up main accounts, allocating percentages, and removing temptation. Rhythm and Account Setup (00:15:06) Heather discusses how they simplified their accounts and the importance of finding a supportive bank for setting up multiple accounts. Inconvenient Bank and Transfers (00:16:48) Dan explains the concept of the "inconvenient bank" and the purpose of transferring funds to it, emphasizing the removal of temptation. Success and Expansion (00:18:57) Dan and Heather share their success story and how Profit First helped them manage cash and expand their business. Struggles in Business (00:19:25) Dan and Heather discuss the struggles of business ownership, including talent acquisition and financial challenges. Business Expansion and Financial Management (00:21:12) Dan shares insights on business expansion, financial management, and the importance of sustainable profit. Team Building and Family Inclusion (00:24:51) Dan discusses team building activities, including the importance of including family members for better participation. Profit First and Budgeting (00:25:17) The conversation delves into how Profit First aligns with budgeting and financial planning for the future. Tax Allocations and Financial Security (00:26:13) The importance of setting aside funds for taxes and the peace of mind it brings to business owners. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Tenise and Weston Chapman, owners of Black Hills Tire in Rapid City, South Dakota, discuss their initiative, Camp Drive. This hands-on camp introduces young people to the automotive industry through engaging activities like brake and alignment modules, electrical scans, and engine performance sessions. The Chapmans discuss the Camp's positive impact on participants, support from local schools and businesses, and plans for expansion. They highlight the importance of inspiring the next generation of automotive professionals and the enthusiastic feedback from both kids and parents. Tenise and Weston Chapman, Black Hills Tire, Rapid City, SD. Listen to previous episodes HERE Show Notes
Camp Drive Concept (00:01:50) Introduction to Camp Drive initiative, its purpose, and the importance of skilled trades for young people. Camp Drive Activities (00:03:08) Description of the activities and sessions at Camp Drive, including the waiting list for participation. Engaging the Participants (00:05:19) Discussion on the hands-on activities and the excitement of the participants during the camp. Parent and Community Feedback (00:08:31) Feedback from parents and the community regarding the impact of Camp Drive on the participants. Support and Sponsorship (00:11:02) Support from aftermarket suppliers, tool companies, and businesses, as well as the non-profit status of the initiative. Expanding Camp Drive (00:12:14) Expansion of Camp Drive to include more stations and activities, including welding and HVAC modules. Logistics and Community Support (00:14:01) Management of time and community involvement in providing additional experiences for the participants. Engagement and Participation (00:15:02) The engagement of participants and the approach to ensuring their focus and involvement during the camp activities. The smiling and excited kids (00:15:42) A discussion about a young participant's enthusiasm and transformation during the camp. Interviewing students and industry encouragement (00:19:13) The importance of encouraging young people to pursue careers in the automotive industry. Dane's experience and career aspirations (00:24:28) An interview with a student, Dane, who shares his experience at the camp and expresses his career aspirations in the automotive industry. Savannah's interest in welding and automotive technology (00:31:44) An interview with Savannah, who shares her interest in welding and her experience at the camp. The competition (00:33:22) Discussion about an upcoming competition and the number of teams participating. Exploring different stations (00:33:39)The various stations at the camp, including HVAC, alignment, scanning, engines, welding, changing tires, and changing oil. Learning about automotive skills (00:34:10) The participant talks about learning to change oil, spark plugs, and brakes, and gaining knowledge about suspensions and spark plugs. Impact of the Camp (00:35:24) A participant shares their positive experience at the camp and how they learned about it through radio advertising. Career prospects (00:36:27) Discussion about the potential career opportunities in the automotive industry and the high-tech nature of the field. Experience of a 12-year-old participant (00:38:09) An interview with a 12-year-old participant who shares their excitement about welding and other activities at the camp. Engagement and hands-on learning (00:42:49) A station leader discusses the engagement and excitement of the young participants and the hands-on learning approach at the camp. Community involvement and career prospects (00:45:17) Discussion about the importance of community involvement and events like Camp Drive to introduce young people to the automotive industry as a high-tech career option. Success of the Camp and future plans (00:46:30) Reflection on the success of the camp, the engagement of the young participants, and plans for future editions, including potential additions like a plasma cutter. The importance of engaging young people (00:49:42) Discussion on the need for the automotive industry to engage with young people to secure its future workforce. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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