I have an idea of a software that can be used to charge a customer a monthly fee.
For example, you could have different tiers:
Maintenance Lite - 15$ a month: low monthly payment for all of the conventional oil changes required by the average driver each year.
Maintenance Basic - 20$ a month: Maintenance Basic includes everything you'll find in Lite, but adds... Unlimited Synthetic Oil Changes (as needed), On Rim (Seasonal) Tire Rotations (as needed), Complimentary Re-Torquing after changeover.
Maintenance Plus - 40$ a month: includes all services from Ultimate Maintenance Basic, plus the following...
- Off Rim Seasonal Tire Rotations (as needed)
- Seasonal Tire Storage
- Flat-Tire Repair (excluding roadside assistance)
- Up to four General Service Calls (diagnoses, bulb replacements, filters, etc...)
- Battery Boost/Replacement (excluding roadside assistance)
- Priority Scheduling Service (For seasonal tire changeover)
What do you think about it?
Brittany Schindler, GM of her father’s shop in Rod’s Japanese Auto Care in Bellingham, WA for over 10 years. She loves working at the shop and being able to help people every day. Brittany has learned so much over the years by going to classes with great trainers and having a great business coach. One of her main focuses is to raise the standard of the automotive service and repair industry.
Listen to Brittany's previous episodes HERE
Key Talking Points
No prices over the phone- This can be challenging at first. Giving prices can be wrong or misleading depending on the vehicle. Instead explain why prices can vary, ask them to come in first, explain warranty, DVI’s, rental cars, etc. Vet the customer- are they looking for the cheapest price? Not every customer is right for your business. Performing the best digital inspections so your customers don't have to google anything and be consistent. Continue to simplify the writing so someone who doesn’t know anything about cars can understand and learn about their vehicle. Add “what happens if you don’t do XYZ” Write and edit inspections/customer reviews with your whole team for team buy-in. Getting customers to fix their "old" cars- list pros and cons of getting new/used cars. Make the investment and let them know the vehicle will be maintained properly, the laundry list won’t grow and be behind. Selling Maintenance- oil changes, fluid changes etc. It is an easy win once everyone has to buy in for selling maintenance. Educate customers on why fluid changes are important. Cheaper to change fluid than change apart Making customers feel confident about repairs- texting DVI, lifetime warranty, “what to expect” card at dropoffs Connect with the show:
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By Joe Marconi
One of the thing that has been brought to the forefront during this employee-shortage era, is the fact that we need to increase the pay salaries of the average technician and service advisor. In my opinion, we need to increase the pay for entry level people also. Other industries have done, we must also.
If we are to attract quality people and retain who we have employed, we need to address this issue now.
By Joe Marconi
This Sept 11 marks 20 year when four planes were hijacked, the Twin Towers were destroyed and 3000 people lost their lives in the terrorist attack.
The day after, Sept 12, Americans came to together as one. Let us all once-again reunite as Americans.
Let us never forget what happened on September 11, 2001.
Jason Garrish and Jorge Gilligan, Revolution Motor Works, Finksburg, MD Key Talking Points
Partnership agreement between Jorge and Jason- not written yet. Both came from the same dealership and wanted to open their own business. 6 years in business- currently has 5 bays and 4 techs and 2 advisors. In process of expanding with the lease of a new building for a satellite location across the street. A bigger satellite location will open the business up for domestic repairs and fleet. Originally had the mindset that they wanted to be the ‘cheap guys’ but then 2 months into opening business ATI coaches started coming in and invited them to a Saturday boot camp. Apprentice- hired from a dealership and hired master technician as well who trains new employees and the new apprentice- natural mentor. Technician shortage- address younger generation better. On average 50% of graduates from 2-year college that go into dealerships quit the industry. Word of mouth through their existing technicians has been helpful. They enjoy their working environment and tell other friends in the industry about it- internal referral Goal posters- 1, 5 and 10-year goals for personal and business. Helps the owners connect with employees and see what their future aspirations are. In process of implementing EOS Culture- growing with the right people. Realizing there needs to be a defined culture. Rocket Fuel Book Traction Book Thanks to Jason Garrish and Jorge Gilligan for their contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show: Facebook Twitter LinkedIn Instagram Youtube Email Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee As a member of the NAPA family, AutoCare Center owners can take advantage of the NAPA National Health Program from the NAPA Insurance Center. This “NAPA only” program gives you and your employees access to national “large group” rates on medical insurance with premiums discounted up to 30 percent. These rates are based on the collective purchasing potential of 22,500 NAPA locations including both NAPA AUTO PARTS stores and NAPA AutoCare Centers. The NAPA Insurance Center can help you with a variety of other insurance benefits too. For more information about The NAPA National Health Benefits program as well as all of the insurance benefits available to your AutoCare Center and your employees, visit the NAPA Benefits Center, at www.napabenefitscenter.com or call the NAPA Benefits Center at 844-627-2123.
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