Similar Forum Topics
Hello all, I stumbled across this forum while doing some research on starting a shop. I had some questions to assist in guiding me in the right direction. For starts, what is the general thought on being some what specialized? I’m master certified with Kia and Hyundai as well as hybrid certified. So I was wanting to try and stay toward those three as my main focus. Or has this been proven to not be a solid business model? Also for my shop, we are going to be building it from scratch, so was curious about some input. We are wanting to start with three bays. What would be the minimum building size? We were thinking a 30x60. Which would give us an office/waiting rooms and a little storage. Or would this be to small? On another note, if anyone on here is in the Charlotte-greensboro area that would like to grab some coffee, I would love to pick you brain for a bit. Sent from my iPhone using Tapatalk
- 9 replies
- 624 views
ROANOKE, Va. & DALLAS, Tex.--(BUSINESS WIRE)--Dec. 12, 2017-- Advance Auto Parts, Inc. (NYSE: AAP) and Interstate Batteries announce a strategic partnership to better serve the changing needs of the automotive aftermarket with premium quality products, expanded availability and enhanced customer service. Interstate Batteries, the leading replacement battery brand with the largest independent battery distribution system in North America, will become the exclusive automotive and specialty battery brand to Advance Auto Parts stores and customers in the spring of 2018. https://www.autopartsforum.com/topic/175-interstate-batteries-north-america’s-no-1-automotive-battery-brand-launches-exclusive-partnership-with-advance-auto-parts/
- 22 replies
- 1,075 views
Hi, so yesterday a girl walks in and handed me some pictures of what looks to be a Black spot on her cooling fan like something has been rubbing on it. She explained that she was on a trip over the weekend and something it happened she lost all her coolant while driving. She had it towed to the local Subaru dealer. They told her the cooling fan had rubbed a spot through on the upper radiator hose causing the engine to loose it’s coolant, it overheated and now supposedly the engine is seized up. Guess who just replace the radiator about one month ago Yep we did. Luckily she’s a very nice girl but kind of sat there wondering what I would do for her. she said the dealer quoted her six grand for a new engine... of course that’s not gonna happen since has approximately 200,000 on her 05 Subaru Outback. Now the vehicle is approximately three hours away and she’s wondering what I can do for her. I talk to the dealership that the car is that they basically said whoever put the radiator in is at fault but they didn’t know why the hose started rubbing against the fan??? Anyway we were in that spot last so I feel like I’m responsible to do something. Wondering if anybody has any thoughts on how to handle this, or if anyone has had similar situations. Thanks. Sent from my iPhone using Tapatalk
- 12 replies
- 932 views
By Bob Cooper We all know that the industry is continuing to evolve, and you will be seeing your customers less often as time goes on. Accordingly, you will need to find ways to keep your service bays full. One way is through commercial accounts, which we will call fleet accounts. Now I realize that fleet accounts may not be practical for some of you, but for those of you who are open to servicing such accounts, here are some tips you may want to consider…
First of all, many shop owners shy away from fleet accounts because they feel they’re not profitable, and I can understand how they would feel that way. But don’t forget; you set the pricing, not the customer, and there are many business owners who are willing to pay a fair amount for quality repairs and service. Ironically, there’s a perception that in order to be competitive in servicing commercial accounts, you have to come in with the lowest price. Yet in reality, that’s not the case. When I was still operating auto repair shops, I discovered that fleet owners and managers are most interested in quick turnarounds and quality repairs that keep their vehicles on the road. There is no question that with commercial vehicles time is money, which is why every fleet manager knows that vehicle downtime costs them a fortune.
Fleet owners (and managers) need to know that their vehicles will be turned around quickly, so you may want to give them a guarantee when it comes to the turnaround time. You should also bear in mind that your warranty will play a strong role in their decision, because it will send two messages. First of all, it will let them know just how confident you are in your repairs and services, and secondly, it will give them the peace of mind they need in knowing that if one of your repairs fails, they won’t be facing additional expenses.
Now we all know that there will need to be some conditions in place with your warranties, especially with commercial vehicles, but your basic warranty needs to be good enough to put the customer at ease. Something else that I discovered over the years is that fleet owners and managers are busy doing what they need to do with their businesses, so the more hassle-free the service and repair experience is, the more open they will be to your proposal. This leads me to the best-kept secret to landing the right fleet accounts…
What you need to do is put your entire proposal in writing. Fleet owners and managers have been duped in the past in many ways, but one of their biggest challenges is that as soon as they switch service providers, they find that a month or two later they’re faced with huge price increases. This is why you need to clearly outline the prices for the more common repairs and services you’ll provide, and you should guarantee those prices for one full year. You should also clearly outline your warranties, towing provisions and pricing, inspection services, turnaround time and any employee discounts that you elect to include.
Now before I go any further, I know that many of you are thinking that even if the account takes you up on your offer, the margins are going to be thin. I would be the last to disagree, but I also hope you consider that because the services are pre-sold, your efficiencies will naturally improve. Secondly, most advisors are more than willing to earn a little less on these accounts because the jobs are pre-sold, and thus do not require the same investment of their time. Now here comes the best part: beyond having all of the fleet account employees exposed to your brand, the account’s brand is now promoting you. To put it another way, just think of how much more powerful your image and automotive repair marketing campaigns will be when the people in your community know that many of the community’s prominent business owners turn to you as the best choice when it comes to repairing and servicing their vehicles. I am sure you will agree; that kind of name association is priceless.
So, can fleet accounts work for you? Only you can answer that question, but one thing is for certain: now that we are seeing customers less frequently, fleet accounts will be an integral part of many successful shops in the coming years. Since 1990, Bob Cooper has been the president of Elite, a company that strives to help shop owners reach their goals and live happier lives, while elevating the industry at the same time. The company offers coaching and training from the industry’s top shop owners, service advisor training, peer groups, along with online and in-class sales, marketing and shop management courses. You can learn more about Elite by visiting www.EliteWorldwide.com.
View full article
- 0 replies
- 233 views
Fleet business can sustain your revenue during the up and down times of the year. Great advice on getting started and be willing to change and adjust as you move along. These three shop owners agree that it may be time for you to ‘Get out of your comfort zone’ and jump into the fleet business. LISTEN HERE. We talk how to recruit fleet customers, obvious reasons to get into the fleet business, the how to deal with fleet managers and the challenges of implementing and growing fleet revenue. Learn from Tom Palermo from Preferred Automotive Specialists in Jenkintown, PA, John Constantin from Bison Fleet Service in Buffalo, NY and Bill Nalu from Interstate Auto Care in Madison Heights, MI.
- 1 reply
- 328 views