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At the very least, you should claim your listing on Yelp and make sure your business information on there is accurate. Remember, anyone can create a listing for a business on Yelp, even they are not associated with that business in any way, so you may as well be the one to do it. If there is already a listing for your business you can verify ownership with Yelp to claim the listing and control it.

 

If you are unsure where to begin, we put together a brief article for people looking to get started with Yelp: http://blog.gtsservices.com/ritty/how-to-get-your-auto-shop-noticed-on-yelp

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I generate thousands of dollars from yelp. It definitely depends on your demographic and you have to have a strategy behind it. It works amazing for me.

 

What type of strategy do you use with it? if you don't mind sharing here or by pm...

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At the very least, you should claim your listing on Yelp and make sure your business information on there is accurate. Remember, anyone can create a listing for a business on Yelp, even they are not associated with that business in any way, so you may as well be the one to do it. If there is already a listing for your business you can verify ownership with Yelp to claim the listing and control it.

 

If you are unsure where to begin, we put together a brief article for people looking to get started with Yelp: http://blog.gtsservices.com/ritty/how-to-get-your-auto-shop-noticed-on-yelp

Definitely should at least claim your business. It's free and online presence doesn't hurt. And like mspec said, it's gonna depend on your demographic. In my area, yelp is probably 90% restaurant reviews, the rest is random. Not worth the investment for me

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  • Have you checked out Joe's Latest Blog?

         2 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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