By Mark Johnson
To refresh, a business meal includes: meals in your area of business WITH a business colleague, or meals by yourself when you travel out of town for business.
The key to making sure any deduction holds up in an audit is DOCUMENTATION.
For meals specifically, there are five items you need on a receipt:
1. The name of the restaurant
2. The date of the meal
3. The amount you paid
4. Who you met with and their business relationship
5. What business items you discussed
The first three items are already on the receipt so you’re covered there.
The last two, a best practice is to jot them down on the receipt right when you make a purchase and then snap a picture of that receipt so you have it!
Remember, you want to pay as little tax as possible and also have those deductions HOLD UP if you get audited!
Please take the proper steps to document your meals guys.
To learn more about this and other tax saving strategies please call 1954-324-0803 or book an appointment at
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By Joe Marconi
We all survive by and need healthy car counts. That's a given. But all too often I see auto repair shops with "steady" but not "growing" car counts, but with new customers coming in each week.
So, the question is, "If a shop has steady car counts and has new customers each week, then why are car counts not growing?"
This is a topic that's complicated for a post but here are a few things to consider:
Is your marketing attracting the right customer that matches your key profile customer? If not, the wrong customer may be a one-timer and that does not help your car count. Or, if you are promoting too much discounting, you may be attracting the wrong customer, and that's not a long-term strategy either. Are you making every effort to WOW all new customers and create an amazing experience that gives the new customer a compelling reason to return? All too often we are too transactional and don't spend enough time establishing relationships. Make every effort to spend time with each customer and ESPECIALLY with first time customers. Its the relationship not salesmanship that builds a company! Are you booking your customer’s next vehicle appointment? Please don’t tell me this does not work. It does! Hairdressers do it, doctors do it, dentists do it, nail salons do it. My chimney cleaning service company evens books the next chimney cleaning! If you are not booking your customer’s next visit, trust me, someone else will. I hope this makes sense. What are your thoughts?
By Jonathan Ganther
Hey guys. I'm new to the forum and was looking for this subject but couldn't find it. Sorry If I'm posted something that's already been discussed. I own a brake shop in Austin, TX. We do anywhere from 10-20 brake jobs a day. We only do brakes so I don't know how much full service auto shops deal with this problem but... Customers are constantly calling in claiming they've bought the best parts or they want to provide their own parts because they've done research and know what is best. This drives me crazy. First of all they don't know whats best. Then after being told no they get offended and act like tons of shops allow this. What is the best way to handle these customers? Just send them away? I'll quote them a price using our parts and they act as though its a rip off. What shops are doing this for their customers? I feel like I'm letting jobs get away from me. Any experience with this?
By Elite Worldwide Inc.
Elite's AMI accredited Online High Impact Course, sponsored by Jasper Engines & Transmissions, starts October 16th!
This industry acclaimed online service advisor training course is delivered by 2019 Ratchet & Wrench All-Star Award winner Jen Monclus, and has been proven to generate both happier customers and higher sales.
Here are a few of the topics that will be covered:
- Selling multiple repairs & big ticket items
- Selling diagnostic testing & maintenance
- Building powerful relationships in 60 seconds
- Overcoming the most challenging sales objections
- Generating more repeat and referral business
- Presenting service recommendations in a way that makes customers want to buy
- Note: Course will come with a workbook, homework assignments and testing to ensure accountability and lasting results
It's only $179 to enroll, and seating is limited, so call 800-204-3548 or visit our Online High Impact page to secure your advisor's spot today!
By Dennis R.
We want to do a short survey with our customers to gauge their reaction to newer trends in the repair of their car. We are only going to ask 4 Questions so that we can share the results on this forum and have other shops do the same.
The 4 questions we thought of : still working of exact wording so help is appreciated.
1. - Personal Service Adviser to talk too. VS Virtual Artificial Intellegent service advisor ( no human interaction )
2. - Check in with a Personal service advisor VS using a digital check in like Mc Donalds uses to take your order inside their restaurant then leave keys
3.- Personal phone call or text with updates and for authorization VS Computer generated text for updates and authorization
4. Personal phone call or text with Pictures sent as needed (trust in your shop) VS digital inspection form and pictures sent each time their vehicle is brought in
Your input is important so we can all ask the same questions to help us keep our businesses thriving.
One example of a survey we did a few years ago was would you like us to have a quick lube bay for fast in and out service or Leave your vehicle for the day for the LOF 96 % of our customers wanted to leave their cars so they could get a non rushed check over of the vehicle while it was there.
Who likes tax deductible food? 🙋♂🙋♂ If you want to make sure you are deducting all of your business meals. Please read the entire article.