By Joe Marconi
As part of our debt reduction, I revamped all of our usual marketing and advertising and put those dollars into customer service and social media. For example, we ramped up our shuttle pickup and delivery service, extended our hours of service, made sure we spend a lot of time with each customer and made sure we called as many customers as possible. We also stepped up our meet and greet process and made sure will followed up with customer after the repair. Lastly, we increased our social media posts and increases ads and boosting. This has made a huge impact on our customer and already starting to pay dividends.
What changes have you made to your marketing strategy since the Virus Crisis hit?
I sold a set of aftermarket wheels and tires to a customer yesterday. When I picked the wheels up the warehouse loading dock was packed. I've never seen it so full in the past 3 years. There were 3 other customers at the dock waiting to pick up wheels, which I've never seen before. Usually it's just me, or maybe one guy waiting for me to leave the dock. All of the sales staff was on the phone at the same time and I had to wait in line which has never happened to me before. Typically, there are at least 2 guys that I can stroll up to and chat with. When I walked into the warehouse to pick up my wheels, I talked to the warehouse staff and they said this week it is back to normal.
Is anyone else seeing an uptick yet? We should start reporting upticks on this thread so that we can see how it spreads across the nation. That way we can be prepared to bring staff back asap and get our marketing rolling again. I know it takes 2 weeks between when I order postcards and they land.
Let's help each other get ahead of this thing.
By Elite Worldwide Inc.
With business slowing down for most, we feel that there's never been a better time for shops to take advantage of online training. We know that everyone in our great industry is in this together, and want to help shop owners in any and every way that we can, so have decided to team up with Jasper Engines & Transmissions to make our Online High Impact Customer Care Sales Course available to the industry at no charge.
The recordings for this 4-part online sales training course are usually sold for $179, but the below link will provide you with complimentary access. You'll see that the page also provides access to an Action Plan that you can follow to help you navigate through the coronavirus pandemic.
As you take on this challenge, please don't forget that you're not alone, and that this pandemic will pass. If there's anything else that Elite may be able to do to help you, please feel free to Contact Us, or give us a call at 800-204-3548.
Click Here for complimentary access to our Online High Impact Course and COVID-19 Shop Owner Action Plan
Wishing you the best,
Your Friends at Elite
By Joe Marconi
I have been contacted by many shop owners about the decision to close or not. In most cases across the nation, Auto Repair Professionals are considered essential workers. Which means that we can stay open for business. However, even though we are essential, I personally will not demand my employees to come to work. If business fails because of this virus, it will fail in the short term. We will all eventually find a way to come back and rebuild our businesses.
Things are changing by the hour, and that makes our decisions as leaders even more difficult. I don’t want to get sucked into panic, but I don’t want to turn a blind eye to the fact that we are in uncharted territories and that we are all learning from this crisis together.
The decision to close your business is yours. There is no wrong or right decision here. The safety and well-being of our families are our number one concern. If it makes it any easier, make your next decisions from the heart, not from a business standpoint. Be strong, be a leader, and know that we will get though this.
When the dust begins to settle, we will have learned a lot about business and even more about who we are are as a culture and a society.
I cannot tell you what I am doing tomorrow. I plan on having a meeting with my staff, and a decision will be made to stay open, cut staff, cut hours or perhaps another scenario will surface. I will keep you updated and try to bring a little sanity to everyone during these crazy times.
You are all leaders; you are automotive shop owners. You are the toughest of the toughest. I know you and I will prevail through these troubling times and I look forward to the future when we can all look back and say…”We may it through, and we’re better off for it.”
By Mark Johnson
The Accountable Plan is one of our most successful strategies and gives up to $10K in tax savings per year.
An Accountable Plan allows employees and in your case, owner-employees to be reimbursed for business expenses paid out of pocket.
The expenses become deductions to the business and the employee or employee-owner can be reimbursed creating non-taxable cash flow to them.
In order for the plan to be a “Qualified Accountable Plan” it must have the following connection points:
· Business Connection
· Substantiation (Expense Reports - with receipts)
· No Excess Payments
· Timeliness (30 - Day Rule)
If not disbursed under an accountable plan, the payments could be considered additional wages by the IRS. For this reason, you need an accountant familiar with the accountable plan for the initial setup.
Examples of expenses that qualify are mileage, auto, home office, travel, meals & entertainment expenses.
Learn more about this and other LEGAL tax saving strategies by contacting us at 1954-324-0803 or booking an appointment at https://calendly.com/markjohnsontaxplanner/45min.
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