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meowpox

Should we specialize?

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Hello, we are a new shop (open for 1 year) and right now, we work on a lot of different types of cars. We have been lucky enough to have a great customer base and enough work that keeps everyone busy every day (sometimes have to be selective), but the question I discuss with my significant other (owner of the shop) is Should we specialize in a type of car? If so, when?

 

This is how I see it:

 

Pros of specializing:

-People trust techs that work over and over on their type of car

-Easier for techs to become masters of their work
-No more spending on tools/manuals that are specific to other cars

 

Cons of specializing:

-It would close the door to a lot of potential customers

-We find that the variety keeps day to day interesting

 

Thoughts?

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