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Anyone here familiar with YEXT?


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Yelp did not combine with Yext. Yext is another Local Listing service similar to citysearch.com or any site like it. These are local listing sites for businesses. They are important to have you listed as a confirmed business as they will help with Local SEO searches and also google map searches. Google has crawlers looking to authentic your business and if your business is on a ton of these local listing sites it makes your business appear more relevant and legitimate. The biggest key to local listing is NAP (name, address, phone) has to be EXACTLY congruent across the board. Slightly different business info can greatly decrease your ranking when it comes to local SEO and google maps ranking.

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Yelp did not combine with Yext. Yext is another Local Listing service similar to citysearch.com or any site like it. These are local listing sites for businesses. They are important to have you listed as a confirmed business as they will help with Local SEO searches and also google map searches. Google has crawlers looking to authentic your business and if your business is on a ton of these local listing sites it makes your business appear more relevant and legitimate. The biggest key to local listing is NAP (name, address, phone) has to be EXACTLY congruent across the board. Slightly different business info can greatly decrease your ranking when it comes to local SEO and google maps ranking.

 

Thank you.

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  • 2 months later...

I use Yext. What did you want to know? Yext is a service that enables you to manage all of your local directory listings from one control panel. It is very nice but it's considered by many in the local SEO world to be a quick stop gap - and you cannot manage your G+ listing with it. If you submit to the major local directory aggregators manually (or all of the most popular directories individually) you wouldn't have to pay a company like Yext monthly for their service. An alternative to Yext is Moz Local.

 

One thing to be aware of with Yext - if you ever discontinue service with them all of your local listing profiles in all of the local directories will go back to what they were before you signed up with them. This is VERY important to keep in mind. They essentially pull all the data they submitted on your behalf. So if all of your profiles were empty before they took control, they will be empty after you cancel service.

 

And as mentioned above, be consistent with NAP, keyword rich description for services you want to be found for, and add lots of photos (and videos where available). Solicit for reviews on your G+ page too. Make sure you've done general SEO work on your website for your geographical location as well. Keyword research is very important obviously.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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