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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By Joe Marconi
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By carmcapriotto
"Would you be willing to pay extra for certain classes?"
Email Matt: [email protected]
Email Sean: [email protected]
Matt Fanslow and Sean Tipping from the Automotive Diagnostic Podcast discuss what makes for a great automotive training class. They emphasize the importance of practical application, engaging instruction, and a balance between theory and hands-on experience. They also highlight the qualities of an effective instructor and the value of hands-on training.
Show Notes
The Build-A-Tech Program (00:00:11) NAPA Auto Tech offers training courses for technicians. Cloning (00:01:39) Calibrating Subaru(00:08:30) Characteristics of a GGreat Automotive Training Class (00:13:25) Balancing theory and practicality (00:16:52) Selecting the right class (00:17:57) Designing effective classes (00:19:13) The value of educational strategy (00:23:39) Challenges in class development (00:25:53) The role of humor and interaction (00:31:56) Engaging Presentations (00:33:16) Handling Audience Interaction (00:34:40) Effective Presentation Styles (00:37:14) Responding to Questions (00:37:45) Honesty and Case Studies (00:42:19) Powerpoint Presentations (00:51:52) Reference Material (00:55:09) Hands-On Training (01:04:16) Logistics of Hands-On Classes (01:05:13) Challenges of Hosting Hands-on Classes (01:10:33) Interest and Investment in Specialized Classes (01:13:06)
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes with Timestamps
What is stock content? Stock content is duplicate content Stock content is generic content Does stock content help? How do you know if your website has stock content?
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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