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the importance of marketing to new customers

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This week I lost 7 good customers. Not due to anything under my control, one guy had a stroke and can't drive, six professors/university faculty members moved out of state to greener pastures. The loss of these seven families probably means $15,000 a year I'm going to miss just in maintenance, maybe twice that amount. Another ten customers bought brand new cars in the last couple months with at least 3/36 warranties.


What I'm getting at is no matter how good your shop is doing you need to keep recruiting new customers or life's going to be tough for you.

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