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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By carmcapriotto
Get a behind-the-scenes look at shop owner Tom Sciortino's new ADAS unit. Find out why he waited until now to purchase it, the learning curve with service information, why it is important to educate both the customers and local shops, and a step-by-step guide to how it works.
Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE
Show Notes: Autel 900- ADAS unit plus it's an alignment machine We have to educate not only the consumers but the other shops, because any change in geometry, any change in the vehicle, you should at least confirm that it's in calibration. It may not always set a trouble code. Learning curve to find service information You have to be able to read service information and be able to follow procedures. Static and dynamic calibration Use the scan tool for the calibration process to access the computer system, scan the vehicle, and also communicate with the equipment to move the equipment up, down, and go ahead and do the adjustments There's also a screen up mounted high, so you can rotate that towards the car. It's a touchscreen so you don't have to keep coming behind the unit. The software walks you through the process step by step. It tells you what targets to set up, what steps to do on the equipment, what adjustments to make on the equipment, and walks you through it step by step. Documentation is huge because of the liability involved if someone gets into an accident. Digitally attach reports to work orders and take pictures with a tablet. Organize targets in cabinets with labels Lighting is crucial- changing the entire shop to LED and painting the ceiling
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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By carmcapriotto
Dashboards are a valuable tool for businesses as they provide a quick and easy way to visualize and analyze key data and metrics in real time. Hear from two shop owners as they discuss how dashboards improve decision making, increase productivity, and enhance collaboration and accountability with your team. Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE
Brent Fleischman, Yocum Automotive, Republic, MO
Show Notes:
Numbers without dimensions are hard to analyze. Line graphs show trends as a picture. Where does there need to be more improvement? What caused a ‘dip?’ Using statistics helps find the right "WHY" when looking to solve a problem. Competitive nature for employees Creating a graph for daily production on completed hours for technicians Examples of what to watch: Gross income, the value of services delivered (closed repairs), ARO, gross profit dollars, new customers, number of inspections, quality inspection, ARO, average repair estimates, and close percentage (60-75%). Be careful having the close rate too high/too low. New customers- you need front office staff to have a proper orientation for a new customer. Growth mode- as growth increases, also increase your marketing.
Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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By Beep
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By Joe Marconi
Believe it or not, technology may replace some of the jobs that humans traditionally performed.
Do you welcome robots to the workplace? Would this harm or help our industry?
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