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About this blog

Our goal is to educate auto shop owners on how to effectively utilize direct mail to increase their car count.

Entries in this blog

Target Local Businesses With This Strategy

Here’s a marketing idea I wanted to share with everyone. Auto shop owners and marketers are focused on targeting the local residential community. But what about all of the businesses that employ people who work in the area but don’t live in the area? These employees are all great prospects for auto repair services. The challenge is effectively targeting and reaching them.    One idea is to  create a flyer that doubles as a break room poster. The poster should have a use case explicitly telli
Mail Shark

Mail Shark

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Postcard Magnets - Why Now is The Right Time To Use

If you haven’t considered or utilized direct mail postcard magnets to attract new customers, now is the time to reevaluate this medium.   Over the past 9 years, I have seen first-hand how effective direct mailing a postcard magnet can be for new customer acquisition as well as customer retention.  The Direct Marketing Association (DMA), who is quite a credible source, also reported in their DMA Statistical Fact Book that “A postcard with a magnet attached is read at least 51.9% more often th
Mail Shark

Mail Shark

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Targeted Auto Lists - What You Need To Know Before Purchasing

After speaking to a number of Euro & Specialty shops recently about executing targeted direct mail campaigns, I’ve realized there isn’t a clear understanding from the shop owners perspective about the capabilities and source of targeted auto lists. I hope to add some transparency to the subject here.   What type of targeted auto data is available?  Below is a list of 6 categories available to select specific vehicles to target, with the top 3 being the most widely used. I have also
Mail Shark

Mail Shark

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Drive New Business to Your Shop with Direct Mail

Are you using direct mail to market your auto shop? If you aren’t, it’s time to add this tried and true method to your marketing line-up. Direct mail is great for auto shops, whether you’re trying to increase your car count with new customers or retain existing ones. In this blog, we’ll explain how you can use direct mail to fill your bays and maximize your ROI. Be Consistent with Your Direct Mail Wondering why direct mail is a smart choice for auto shops? One of the biggest reasons is it
Mail Shark

Mail Shark

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