We have cheap oil changes, $25.95 syn blend Cam2 oil. It helps draw people in and keeps them coming back. BUT, my shop is in a "good" area and doesn't draw many unwanted customers. Either me or my wife will make a point to chat with each customer getting an oil change. We will talk about anything, except their car. Must of our customers think of us as friends. We also did Groupon for about a year and sold a little over 1,200 oil changes on it. Groupon is the only paid advertising that worked for us. I tell other business owners all the time how it has worked for us. I think at least 1/3 have become regulars. Remember, our shop is located in a good area, middle to upper class, so we tend to have a good customer base to start with. Alot of women have told me they love to use groupon. The main thing with drawing people in with cheap oil changes is to talk to them and build that relationship right away. Don't let them come in and leave with out having a good talk. Sent from my iPad using Tapatalk