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How do you stop having a job and start having a business? It all begins with the foundation of core values. Don't 'thesaurus' your way to writing them down once on a piece of paper. Your core values are the essence of who you are and what you stand for. And guess what? Your company's core values involve your entire team too. Watch Episode HERE Aaron Woods, X-tra Mile Auto Care, Stillwater, OK. Listen to Aaron’s previous episodes HERE Judy Zimmerman Walter, Zimmerman’s Automotive, Mechanicsburg, PA. Listen to Judy’s other episodes HERE. Show Notes: It is not what we do, it's who we are at our very inner core. A core value provides that concrete foundation for us to be able to build people and build companies. You do things better when you know where you start, stand, and where you're starting from. Core values give that navigational beacon for everybody to be rowing in the same direction at the same speed. How do we know how to measure accountability without knowing what to measure it against? And what better thing to measure accountability against than the very core principles by which your company is founded How are you implementing core values? Quarterly conversations with each of your staff members- grade each other on the core value alignment. Meetings away from the business- getting away from the workplace, being away from the day-to-day activities and the distractions. Post your core values everywhere- forward facing. Empower your team. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Connect with the Podcast Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Support our partners: Click to go to the Podcast on Remarkable Results Radio

What is Success Luck Examples in Matt's Life NHL Players Probabilities The show is sponsored by NAPA Auto Care napaautocare.com NAPA Benefits Center: napabenefitscenter.com NAPA Member Site: member.napaautocare.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Click to go to the Podcast on Remarkable Results Radio

Talking Points Statistics The way people search is very different Searches are longer Searches are more conversational You need to answer questions in complete sentences This is one reason why blogs are so important Search queries are longer but your answers need to be short and concise Optimize for featured snippets Write the way you talk - natural language Include questions in your content - long tail keywords Dumb it down - write it for a 10 year old Use long content “Near Me” searches continue to increase Do more video - featured snippets in videos Lagniappe (Books, Links, Other Podcasts, etc) https://backlinko.com/optimize-for-voice-search How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE Click to go to the Podcast on Remarkable Results Radio

How has Matt Lachowitzer been able to expand his multi store business while maintaining the culture within it? How did his team support each other through the sudden passing of a key manager? It all starts with building better people. So how do you do that? How do you find those unicorns that want to grow with your company and lead better lives themselves? Matt Lachowitzer, Matt’s Automotive Service Center, Fargo-Moorhead, North Dakota and Minnesota. Listen to Matt’s previous episodes HERE Show Notes Lost a key manager that passed away in the shop- 43 years old. Got the shop back together with the help of the other shop managers. Paid everybody for the day off for the funeral and for the day that they closed. Promoted within and already had potential employees in the wings- always be recruiting. A new hire must read 2 books (Customer Service Revolution- John DiJulius and Unstoppable- Dave Anderson) and will spend 30 days in training before they're really set loose. Multiple different layers of managers- district managers, store level managers, shop foreman, and a lead tech that oversees all the shop foremen. Don't just build better team members, but rather build better people. Focus on hospitality training. Rip off and duplicate- nothing's new, you just have to make it yours. FORD - family, occupation, recreation, and dreams. Acquisitions- owners retiring, consolidation. What is your exit strategy? Pay attention to Opportunities- little things that matter. Do research and homework on the company before investing in or buying them Advice if you want to grow to multi shops- have a phenomenal team before starting a new shop, people who want to grow with you. Share your goals with your team. Be transparent. Have your finances in order. Solid systems and processes. Keep the career path aligned so they're growing and seeing the value and the work they're putting in. Connect, build a relationship and have a coach. You learn from every interaction, every moment of everything you do if you allow yourself to be able to be open to it. Launched ‘Hammer Consulting’ Coaching Thanks to our Partner NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Click to go to the Podcast on Remarkable Results Radio

During Today's episode #98 I’m going to be talking about: Value vs. Perception, Not Being the smartest person in the room, Being Uncomfortable How we got there, cancellations etc Initial thoughts were, wow! Value vs. Perception Conversations I was hearing Whole other level Feeling like you don’t belong It’s ok to feel like you don’t belong, but just for a minute. Hike up your boots and get in there! To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris: AutoFix-Auto Shop Coaching www.autoshopcoaching.com www.aftermarketradionetwork.com 940-400-1008 Facebook: https://www.facebook.com/AutoFixAutoShopCoaching YouTube: https://bit.ly/3ClX0ae Email Chris: [email protected] This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced: 30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting Click here to learn more about AutoLeap and schedule a demo: AutoLeap Link: http://bit.ly/3GRgO88 Click to go to the Podcast on Remarkable Results Radio

On Record with Rob Merwin with an update to the Right to Repair Act in 2023 and a recent John Deere agreement. Rob Merwin, Publisher, Aftermarket Matters. Rob’s previous episodes HERE Show Notes: Right to Repair legislation- consumer issue New Congress- best chance for 2023 and 2024 to get national Right to Repair legislation passed Repairact.com 70% of vehicles are out of warranty OE’s want to control the parts and parts distribution John Deer agreement- sharing repair information, nonbinding, why now? NASTF- working with OEM Thanks to our Partner Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Click to go to the Podcast on Remarkable Results Radio

There's an art to giving and receiving critical feedback properly. Join Dr. Dave Weiman as he dives into the psychological background of what happens when people feel criticized. He also explains common mistakes and practical tools to apply for an effective and efficient conversation. Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David’s previous episodes HERE Show Notes Common mistakes managers make- waiting too long to give the feedback, if you're letting things fester and stew, by the time you give the feedback, you're really angry, talking about things you didn't directly observe, loading up with several complaints at the same time, and talking too long at the beginning of the conversation Give positive feedback when it's fresh Are people conditioned and associate that good news is always followed by bad news with the 'sandwich technique?' Make it a conversation, not an event. What happens when people feel criticized? Stop listening as they plan how to defend themselves (as defensiveness goes up, listening goes down) Feel resentful. Can wonder why this wasn’t brought up before. Get angry in response. How to give effective critical feedback- mindset, be curious about what the other person’s response may be. Keep your “opening” short, no more than 3 sentences and no more than 10 words per sentence. Use the Situation-Behavior-Impact model from the Center for Creative Leadership: Situation- generally what was going on, “When you were taking the keys from that customer and they said they looked up the problem on google …” Behavior- “I noticed you rolled your eyes.” Impact- the customer said “I saw that!” asked to talk to the manager Interestingly, in studies of body language, we're the least aware of what's going on with our own face because we can't see it, the other person can. A lot of time when we're giving feedback, we're not putting ourselves in the shoes of the person who's receiving it. Be effective and be efficient, the goal is to get better at it, not to be perfect at the first time Thanks to our Partners AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Click to go to the Podcast on Remarkable Results Radio

This week Hunt talks about incentivizing key employees with profit sharing and how to hold them accountable for the overall company and its profits. How to motivate key employees to think like owners Pros and cons of giving key employees minority ownership What are alternative options for incentivization? Caveats for expansion and/or quick growth The Show is sponsored by: Shop-Ware on the web at getshopware.com NAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.com Hunt Demarest, CPA Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online : www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book : Download Here Click to go to the Podcast on Remarkable Results Radio

Recession is the main topic for everyone as we enter into 2023, almost 3 years post-pandemic. The Aftermarket Radio Network has collaborated together to offer their forecast for the year. Consider this your 'one stop podcast player' to hear insights from an accountant, technician, business coach and marketing perspective. Together, we continue to Advance the Aftermarket. Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast Show Notes: Hunt Demarest 2023 Episode- 2023 Forecast and Business Outlook Matt Fanslow 2023 Episode- 2023 Outlook Chris Cotton 2023 Episode- Surviving 2023 and Beyond Brian & Kim Walker 2023 Episode- Creating Your Own Economy Blow people away with your customer service experience Stop stopping Mindset- staying positive Focus on your own numbers, not anyone else Over half of the people that make 150 to $200,000 a year are living paycheck to paycheck. Could you survive during 2008 without government aid? Advertising doesn't happen overnight! It's not about cutting expenses, it’s being more efficient with what you have. Pivote parts matrix ‘buckets’ Don’t forget about your internal customers- employees “Experience is remembered long after price is forgotten" Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Connect with the Podcast Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Support our partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Click to go to the Podcast on Remarkable Results Radio

Shop Talk Entering the field as a woman Trade school as a woman Finding a job Coworkers Business Development Group Female Impact: Getting Through [RR 549] The show is sponsored by NAPA Auto Care napaautocare.com NAPA Benefits Center: napabenefitscenter.com NAPA Member Site: member.napaautocare.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Click to go to the Podcast on Remarkable Results Radio

Talking Points Kathleen Long: One of the hardest working women in auto car. A woman of action and impact. She’s a big believer in the value of mentoring. Has a glass-break alarming laugh RepairPal is setting/ limiting what prices I can charge to my customers with their estimator. I don’t need RepairPal because I already have plenty of business and I get great marketing for free through word of mouth. Online customers like the ones that come through RepairPal are just annoying price shoppers. I have a relationship with my local CarMax store, so I don’t need RepairPal’s help. Many consumers haven’t heard of RepairPal so they cannot really help me to increase my car count. Kathleen Bio: Kathleen Long, Chief Revenue Officer Kathleen has built and developed award-winning marketing, sales, success, support and operations teams, centered on principles of authenticity, hard work and empathy. As Chief Revenue Officer at RepairPal, Kathleen leads all partner and consumer initiatives; including business development & strategy, operations, marketing, and IT. Kathleen is absolutely insistent on making a difference for people and businesses, by connecting them with disruptive, useful technologies, aided by humans who are given space to be themselves at work. Kathleen helped transition a startup through a successful acquisition exit, created revenue and monetization streams that supported another startup going public and grew her career from a chair in a call center employee to a seat at the executive table in 10 years (happily mentoring others to do the same). Kathleen is proud to stand for ethical principles, and to be a female executive in a male-dominated industry and is Women in Auto Care's Woman of Excellence, presented annually to a woman who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women. She has been described by some as the literal voice of the company and has a laugh that once set off glass break alarms in a conference room. Kathleen holds a degree in General Studies and Philosophy from the University of Nevada, Reno. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE Click to go to the Podcast on Remarkable Results Radio

Recorded Live at the Transformers Summit with Nichole Bennecoff, Subie Guys, Traverse City, MI. Find out how growing her business helped reignite her passion for the industry. Nichole Bennecoff, Subie Guys, Traverse City, MI. Show Notes Felt stale after 4 years of ownership and 15 years prior of being involved in the business- is there more out there? Started working in the office first- there was a divorce in the family. Nichole has always been the type to learn more and be curious. Bought out her brother and mother and became the sole owner. Joined Transformers Institute- became interested in owner-operators setup with the expansion of growing locations. Reignited desire to grow business. Share your knowledge! Growing 20% every year, staffed to grow more. Next step- opening a general repair shop Sharing the vision with the team- an important step in order to grow together Learn to listen to your intuition Referrals are #1 for their marketing Feeling overwhelmed with your 'list?'- pick the top 3, and delegate items that can be delegated to someone else Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Click to go to the Podcast on Remarkable Results Radio

During Today's episode #97 I’m going to be talking about: Chris’ recent doctor's visit, Kimberly’s Old rocking chair & Having value in what you do. Chris, what are you talking about???? Kimberly’s Rocking Chair 89.00, 47 pictures, clear communication Recent Dr. Visit 2000.00 per hour, very concerned about how I would pay. If these people can charge that, so can you. Self Esteem Do it responsibly and with thought. We can’t just throw stuff against the wall. To listen to more episodes make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching YouTube: https://bit.ly/3ClX0ae Email Chris: [email protected] This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced: 30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting Click here to learn more about AutoLeap and schedule a demo: AutoLeap Link: http://bit.ly/3GRgO88 Click to go to the Podcast on Remarkable Results Radio

On Record with Craig O'Neill. Craig discusses the benefits of joining Toastmasters. Toastmasters is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Through Toastmasters you'll listen better, communicate more effectively, and lead teams and conduct meetings with confidence. Craig O’Neill, VP of Training, AutoFlow. Listen to Craig’s previous episodes HERE Show Notes: Toastmasters.org to find a local club- go as a guest to start! You’re in a system and a process for communication- fake the confidence! Barriers- imposter syndrome There is no such thing as a neutral exchange between people- you leave someone either a little better or worse in every engagement Use of 3’s- never complain, criticize or condemn Providing feedback ‘Ums’ ‘ah’ ‘er’ - eliminating filler words, pause instead, and it creates better listening skills Note taking skills Thinking freely in impromptu moments Practicing with structure Online curriculum, management site, assessment test, path of communication courses, Engaging people in your community Every Life Has A Story Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

What is it like being married to a shop owner and having your own career outside of the automotive industry? Recorded Live at the Transformers Summit, we are with Joe Bennecoff, husband of shop owner Nichole Bennecoffe, and Jennifer McHugh, wife of shop owner Patrick McHugh. It's time to hear from the spouse's perspective. Joe Bennecoff, Husband of Nichole Bennecoff, Subie Guys, Traverse City, MI. Jennifer McHugh, Wife of Patrick McHugh, Bimmer Rescue, Richmond, VA. Patrick’s previous episodes HERE. Show Notes You must give a fair amount of time, respect, motivation, and advice to your spouse to be able to contribute to each other’s success. Give and take, work it out, and compromise. Having a consistent conversation about what each day and how things have been during the day, sharing, enlightening each other Knowing what your spouse is going through in their business and help them overcome difficult times is important. As complicated and beautiful as relationships are, it's constant work when you're adding a layer of being supportive of their business. It does add challenges, but it also adds a lot of benefits and amazing parts of the relationship Figuring out your role, knowing when to be quiet, knowing when to speak up, and giving them their space. Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Click to go to the Podcast on Remarkable Results Radio

This week, Hunt talks about ROI (return on investment) and how to use it in your day-to-day decisions. • What is ROI, and how can you calculate it? • How does time relate to ROI and can your decision be changed based on time even if ROI is the same? • How does your involvement in an investment dictate what the ROI has to be to make it a prudent choice? • How can you use ROI to make day-to-day decisions in your business and personal life? The Show is sponsored by: Shop-Ware on the web at getshopware.com NAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.com Hunt Demarest, CPA Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online : www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book : Download Here Click to go to the Podcast on Remarkable Results Radio

We are on Part 2 of our Service Advisor Overload discussion because we couldn't fit it all into 1 episode! How ironic! Did you know most shops are missing $300-500k in gross profit dollars because their service advisor doesn't have the time to tap into those dollars? You must build a wall of support around your service advisor. Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE Clint White, Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications. Listen to Clint’s previous episodes HERE Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE Show Notes: Service Advisor Overload [THA 305] Don’t have your advisors do your job as a shop owner- create the environment for success VOIP phone systems for a streamlined process Don’t have one email for the whole shop! Are your advisors doing things manually when they could be automated? “Appointment Request” for the website Alert the customer of the progress (text capabilities) Pre-booking- preventative maintenance, tire changeovers during downtime of the year Are you “wing it” automotive? What is your onboarding system for an advisor? What are their holes from a behavioral standpoint? Soft skills KPIs for service advisors? Measure, track, gauge and improve Be professional- leave the drama at home Accountability coach Understand the probabilities of each department in your shop- don’t mask it all together. Slowly growing into an overload- it doesn’t happen overnight. Eliminate Diversity Overkill- stick with what you’re good at! Fireflies.AI Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Connect with the Podcast Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Click to go to the Podcast on Remarkable Results Radio

If you want to get a good fight started in the automotive industry, all you have to do is start a discussion about coupons or discounts. In this episode, we dig into the topic. Should you use coupons in your marketing strategy? Thank you to our friends at RepairPal for providing you with this episode. As shop owners, we were part of RepairPal’s Certified network, and you can learn more at RepairPal.com/shops. Talking Points Should you use coupons in your marketing strategy? Will they bring you more clients? What type of client are you trying to attract? Are you good at converting “coupon customers” into lifelong customers? If you do use coupons, what are some promotions you can do? Can coupons be successful with high-end clients? If you don’t want to do discounts but do want to run promotions, what are some ideas? Lagniappe (Books, Links, Other Podcasts, etc) $100M Offers by Alex Hormozi How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE Click to go to the Podcast on Remarkable Results Radio

Recorded Live at the Transformers Summit with Aftermarket Radio Network host, Hunt Demarest, CPA at Paar Mellis and Associates and host of the Business by the Numbers Podcast. Hunt's firm specializes in automotive repair clients and he gives us an inside scoop on common new client questions and concerns as well as some behind the scenes about his podcast! Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast Show Notes Finance and accounting with new clients- “I want to know more about my finances, but I don't understand them.” Clients have to see the value in their numbers themselves How do you want to make more money if you don't even know how much money you're making right now? You need to set up your financials in a way that makes sense to you. Profit is used to pay down debt. Profit is used for your distributions. Profit is used for you to buy inventory and equipment. Paar Melis gives you a report card at the end of the month. Focus on the red items and that's going to tell you everything that you need to know. Numbers don't lie, but they can be misleading Instead of charging credit card fees, instead, raise your labor rate, and raise your parts margin 3%. Now you're making that credit card fee on every person Connect with the Podcast: Aftermarket Radio NetworkSubscribe on YouTubeVisit us on the WebFollow on FacebookBecome an InsiderBuy me a coffeeImportant Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Click to go to the Podcast on Remarkable Results Radio

On Record with Greg Buckley. Greg discusses extended car warranties. You must educate your customer! Greg Buckley, owner of Buckley’s Auto Care in Wilmington, and Millsboro DE. Greg’s previous episodes HERE. Show Notes: Extended warranty- used car market has been hot over the last few years. People want a ‘protection’ What types of companies underwrite policies? You must educate the customer on what they already purchased for their vehicle- most contracts are limited Ask for a copy of the contract, review it, look for ‘what’s not covered,’ and explain to customer. Additional testing time? Labor? Rust? “Do your own warranty” before you fall into the marketing funnel of extended warranties Are these customers one and done? Only repairing what is covered and not doing proper maintenance. Better margins with OE for warranty claims You must have oil change records- regular service receipts Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

Chris Lawson is back for Part 2 of our discussion about finding technicians in our industry. This episode focuses on the advanced strategies for finding technicians on Indeed and Facebook. Do you require a resume on Indeed? Find out why you shouldn't! Chris Lawson, TechnicianFind.Com. Chris' previous episodes HERE Show Notes If you’re looking to hire an experienced technician with a job, throwing more money at job boards is a losing strategy. You need to go where techs hang out online, and that’s social media. Building a connection- ask questions, find out what they are trying to accomplish in their career 2 weeks notice- it’s a dangerous time, follow up with value (shorten the time period, putting in a touch point with communication, remind them why they said yes to the offer). Consider creating a 2 week orientation to keep them engaged. Always be recruiting- ask for referrals. Respond to comments and questions on ads Spend time on good headlines and good ads Why you shouldn’t require a resume on Indeed- do technicians have an updated resume to apply? Get them on the phone! Hiring Insights on Indeed- free tool, the automotive technicians are extremely competitive, Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Click to go to the Podcast on Remarkable Results Radio

If you're thinking about transitioning from employee to shop owner, this episode is for you. Instead of guessing your way through the transition, let the Aftermarket Radio Network be your free library of industry peers across the country help you get started the right way. Maylan Newton, ESI- Educational Seminars Institute, is a business coach, trainer and industry speaker. Maylan's previous Episodes HERE Vic Tarasik, CEO of Shop Owner Coach. Vic’s previous episodes HERE. Show Notes: A good technician only makes a good business owner with proper training, guidance, and accountability. You need these 5 professionals- business coach, accountant, financial planner, insurance advisor, attorney Build the business that survives you and provides a legacy to your family the business is not about you is about all the people that depend on the business for their survival, family employees vendors Most importantly, do not treat your business as a hobby you not fixing cars running a business The business owner is the leader, not to fix cars/writing service “People are so afraid of success, that when they reach success they self-destruct.” Not paying yourself opens the door to resenting the business. What is YOUR cost of doing business? Don’t let the high level of confidence in fixing cars create a false sense of security in solving all things in business. Ask questions of the right individuals- someone with experience who’ve successfully overcome what you have in front of you “Implementation of knowledge is power.” Focus on the fundamentals from the beginning “Begin with the end in mind” (Covey)- Now that your journey has begun, what is your endgame? “Life begins and ends at the edge of your comfort zone” Pay your taxes- set up a system where deductions from Connect with the Podcast Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Click to go to the Podcast on Remarkable Results Radio

Let's talk about voice assistants for employee efficiency. Technicians need quick and reliable access to accurate data for servicing vehicles. What if they could stay in their bay and ask 'Hey Ortho' to check fluid types and receive a response within seconds? Join Eric Turkington, Vice President of Growth, and Kim Conti, Vice President of Product, as they discuss Ortho, the next high tech tool for the automotive industry. Eric Turkington, VP of Growth, Ortho Kim Conti, VP of Product, Ortho Show Notes heyortho.com Voice assistant for technicians The efficiency of data access in the technology industry Accessing OEM database The awake word ‘Hey Ortho’ Focused on loading the right vehicle for the technician, and in some cases even integrated with shop management systems The vast majority of people who actually do use voice tech in their personal lives are actually doing it to generate efficiency Connected to the cloud, to get real-time information Ortho has 150 specific questions to ask- specifications around breakers, repair fluid types, and fluid. Future context- service advisor using Ortho for recommended maintenance Soft keyboard built-in Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Click to go to the Podcast on Remarkable Results Radio

On Record with Lauren Fix as she discusses the used car market and the importance of car maintenance. Lauren Fix, Car Coach Reports, Total Car Score Podcast, is an automotive expert and analyst based in Buffalo, NY. She has written three books on automobiles. She has appeared on CNN, Fox News, Newsmax TV, CNBC, and USA Radio’s Daybreak USA show. Lauren's previous episodes HERE Show Notes: Car Coach Reports Prior to covid selling cars: 17.5 million vs 13.7 million now. Average car profit to manufacturer: 10K...4 million sales lost People are buying out their car lease now Dealerships have 30% retention for car repair Repossessions are increasing- people bought cars during COVID, inflation and recession “Doing maintenance now will save you money down the road” Which cars can last 300K miles? Iseecars.com “Never invest more in a car than it’s worth” USAmotorjobs Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

Recorded Live at the 2022 Transformers Summit with Chris Chesney, Training and Organizational Development at Repairify. Chris takes the common phrase, "You don't know what you don't know," and flips it to "I don't know THAT I don't know." With today's technology expanding the way it is, there is too much information to memorize and know every piece of knowledge when it comes to car repair. How can we change the way technicians learn? How can we prove their understanding besides a certificate or course completion? Chris Chesney, Training and Organizational Development, Repairify. Chris' previous episodes HERE Show Notes Adaptive learning- implemented Area 9 at Repairify. Providing a knowledge base to fill the gaps. Being thirsty for a certain piece of knowledge. Assessments happen during training. The course assesses ‘what do you know right now?” Uncovering the unconscious incompetent: “I don’t know THAT I don’t know.” "We need to build an education model that serves everybody in the industry, those that are experienced and those that are not, and everybody in between." The proof of skill step. This takes you through a three-step process that's modeled after the Federal Aviation Administration. Prove that you know it, teach it and they can do it “The opportunity to change that e-learning in such a way that it attracts people to it because they want the end game, and that's that proof of a skill that's not only valuable to the shop owner because they know whom they're hiring and what they can and can't, but more importantly for the technician, it's something that adds value to their portfolio, that increases their value in the shop.” Automotive manufacturers build code in multiple silos and they all have to come together and so they aren't elegant solutions. “Man built them, man will break them, man will fix them” Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Click to go to the Podcast on Remarkable Results Radio