carmcapriotto

Thanks to our Partners, Shop Boss, and 360 Payments AJ Nealey shares his journey from technician to business owner, highlighting key constraints to business growth in the auto repair industry. AJ emphasizes the importance of recognizing personal limitations, building a strong team, and implementing effective processes. He advocates for working "on" the business rather than "in" it and stresses personal development and accountability. This episode provides valuable strategies for overcoming challenges and creating a scalable business model, ultimately fostering long-term success. AJ Nealey, Nealey Auto Service, 5 locations, Edgewater, MD. AJ’s previous episodes HERE Show Notes Identifying Constraints (00:00:28) AJ discusses the primary constraint to business growth, drawing from his journey as a technician turned owner. Personal Experience and Growth (00:01:50) He shares insights on overcoming growth ceilings and emphasizes the importance of mentorship in his journey. The Biggest Constraint: Self (00:02:31) AJ identifies the self as the main constraint, urging owners to recognize personal limitations. Understanding Business Constraints (00:03:16) He explains the need to identify specific constraints like marketing or process issues for effective growth. Building a Strong Team (00:04:10) AJ stresses the importance of hiring the right people and developing a capable team for business scalability. Developing Middle Management (00:05:52) He discusses the necessity of creating a middle management layer as businesses grow from multiple locations. Hiring and Training Challenges (00:06:40) AJ highlights the significance of effective hiring and training processes in the automotive repair industry. Sales Process and Customer Retention (00:08:31) He emphasizes improving the sales process to retain existing customers and identify growth constraints. Working "On" vs "In" the Business (00:09:31) AJ reflects on the need to focus on strategic tasks rather than day-to-day operations for business growth. Identifying and Prioritizing Constraints (00:10:23) He encourages creating a power list of tasks that contribute to business growth and overcoming constraints. Creating Processes for Growth (00:11:26) AJ stresses the importance of documenting processes to ensure scalability and operational efficiency. Coaching and Accountability (00:12:56) He discusses using processes as tools for coaching and holding team members accountable for their performance. Personal Development and Business Growth (00:14:10) AJ emphasizes the importance of personal development for business owners and how it reflects on their business. Reflecting on Personal Constraints (00:15:04) Discussion on identifying personal limitations and the impact of self-awareness on business success. Embracing Challenges and Growth (00:15:48) AJ highlights the necessity of facing challenges and learning from failures on the path to success. Value of Time and Opportunity (00:17:30) The importance of recognizing time as a valuable commodity and serving the community with gratitude. Closing Thoughts on Constraints (00:18:09) AJ concludes by reiterating that personal constraints affect business growth and encourages proactive change. Thanks to our Partners, Shop Boss and 360 Payments Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

'Our shop managers, our shop owners, they don't know what they have, and because they don't know what they have, they don't know how to use it to the fullest extent.' This episode is packed with valuable advice for shop owners who want to maximize their Shop Management System and ensure their business runs seamlessly and profitably. Learn More About: Maximizing Your SMS: Many shop owners underutilize their SMS, treating it merely as an invoicing tool. Inventory Control: Effective inventory management is crucial. Discover how simple tweaks can save you money and improve service efficiency. Labor Matrix: Track and analyze labor efficiency with ease. Implement strategies that can lead to increased profitability. Recommended Services: Tap into the maintenance market. Present recommended services effectively. Don't miss this engaging and informative discussion! Jon Luttrell and Ben Dexter, NAPA TRACS Show Notes A Better Road to Success: Navigating Your SMS and Customer Rapport [RR 945]: https://remarkableresults.biz/remarkable-results-radio-podcast/e945/ Common Issues with SMS (00:02:05) Widespread issues among shop owners regarding their lack of knowledge about shop management systems. Understanding Labor Matrix (00:02:30) The importance of understanding and utilizing the labor matrix feature in SMS. Realization of SMS Capabilities (00:03:17) Ben describes the moment when shop owners realize SMS can influence profitability beyond invoicing. Owner's Role in Learning SMS (00:05:15) Discussion on the necessity for shop owners to be knowledgeable about their SMS and not delegate responsibility. Absentee Ownership Challenges (00:06:25) The dangers of absentee ownership in effectively managing shop systems and ensuring accountability. In-Person Training Benefits (00:11:54) Ben highlights the advantages of in-person training for accommodating different learning styles. Key Features of NAPA TRACS (00:12:28) Ben discusses top features of NAPA TRACS that excite shop owners, including inventory control and labor matrices. Inventory Control Insights (00:13:25) Ben emphasizes the significance of proper inventory management in enhancing shop profitability. Proactive Inventory Management (00:16:02) Discussion on the importance of maintaining appropriate inventory levels based on market demand. Client Service Rep's Role (00:16:43) Jon discusses the value of having a knowledgeable client service representative to assist with inventory management. Choosing the Right SMS (00:18:58) Emphasizes the need for local representation in selecting and customizing shop management systems. Reflecting on 2023 (00:20:05) Encourages shop owners to assess their previous year and consider changes for improvement. Profitability and Productivity (00:21:12) Explores the relationship between profitability and productivity in shop management systems. Understanding Pricing and Labor (00:22:06) Discusses the importance of pricing strategies for parts and labor to increase shop profitability. Utilizing Parts Matrix (00:23:30) Introduction of parts matrix profiles to simplify pricing. Reporting and Accountability (00:25:01) Highlights the importance of reporting tools for tracking productivity and sales performance. Dashboards for Quick Insights (00:26:45) Describes the use of dashboards to visualize performance metrics and accountability. The Role of a Profit Coach (00:27:57) Stresses the necessity of having a profit coach for business accountability and growth. Templates for SMS (00:29:09) Discussion on the availability of templates for parts and labor to aid new users. User Control Over Features (00:30:57) Explains user flexibility in activating or deactivating features in the shop management system. Human Element in Pricing (00:32:02) Discusses balancing scientific pricing with human judgment in service pricing. Recommended Services (00:32:59) Focuses on effectively communicating recommended services to customers. Maintenance Awareness (00:35:41) Encourages understanding the necessity of regular maintenance for vehicle reliability and safety. Embracing SMS Tools (00:36:33) Concludes with the importance of actively using shop management systems for business success. The Importance of User Feedback (00:36:53) Discussion on how passionate users have guided the development of the application. Maximizing System Utilization (00:37:27) Encouragement for shop owners to explore and fully utilize their shop management systems. Commitment to Training (00:37:53) Emphasis on knowing the SMS for effective shop management. Acknowledgment of Sponsorship (00:38:18) Thanks to NAPA TRACS for sponsoring the podcast at an upcoming training event in North Carolina. ASTA EXPO: https://astaexpo.com/aste-classes/ Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network "I Went to Yale Law School and Trade School Because American Prosperity Depends on Both Lawyers and Tradespeople." Darnell Epps Darnell Epps, a Yale Law School graduate and CEO of Thurgood Industries, and Andy Bizub, owner of Midwest Performance Cars, discuss the importance of skilled trades and the need to promote alternative career paths. Darnell shares his inspiring journey from a challenging upbringing to success, emphasizing the value of vocational schools and education. Andy highlights the urgent demand for skilled workers in the automotive industry. Together, they advocate for greater collaboration between industry, education, and families to bridge the skills gap and create fulfilling career opportunities. Darnell Epps, CEO, Thurgood Industries Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Show Notes Darnell's Law School Experience (00:02:31) Darnell shares his memorable graduation moment at Yale Law School with his children present. Darnell's Background in Brooklyn (00:03:20) He discusses growing up and overcoming challenges through education. Connecting Darnell's Story to Skilled Trades (00:04:32) Carm highlights the relevance of Darnell's experiences to the skilled trades industry. Darnell's Journey to Lincoln Tech (00:04:53) Darnell explains his decision to attend Lincoln Tech while working on legal issues in low-income neighborhoods. Skills Gap in the Workforce (00:06:39) Darnell discusses the desperate need for skilled workers in various industries he encountered. Darnell's Training at Lincoln Tech (00:07:45) He details his enrollment in a machining program and his experience at the Kentucky Advanced Manufacturing Institute. Tapping into Hidden Talent (00:09:20) Darnell emphasizes the importance of connecting skilled trades with underutilized talent in communities. Need for Skilled Workers in Automotive (00:10:27) Andy highlights the projected demand for automotive technicians over the next decade. Parallels in Darnell and Andy's Stories (00:11:36) Andy shares similarities in their backgrounds and the importance of skilled trades for future generations. Importance of Alternative Education Pathways (00:12:48) Both speakers stress the need for diverse career paths beyond traditional education. Engaging Parents in Career Decisions (00:13:21) Darnell advocates for involving parents in discussions about alternative career options for their children. Celebrating Skilled Trades (00:14:57) Darnell expresses his desire to raise awareness about the craftsmanship and opportunities in skilled trades. Changing Perceptions of Education (00:15:39) Darnell challenges the notion that success is only achievable through traditional college pathways. Personal Educational Experiences (00:20:08) Andy shares his own college dropout story and how he found his passion in the trading business. Job Security in Legal vs. Technical Fields (00:20:36) Andy highlights the job security differences between legal professions and technical trades amid automation. The Evolution of Skilled Trades (00:21:18) Discussion on the changing perception of blue-collar jobs and the need for skilled workers. Automation and Job Security (00:21:40) Exploration of how automation is transforming factory jobs, enhancing the need for skilled labor. AI and Productivity in Repair Shops (00:23:34) The potential of AI to improve technician productivity and efficiency in automotive repair. Goals of Thurgood Industries (00:26:27) Darnell shares his vision for connecting employers with hidden talent pools in underserved communities. Building a Community for Skilled Workers (00:29:04) Discussion on creating a platform to celebrate skilled workers and improve public perception. Introducing the Thurgood App (00:32:35) Overview of the app designed for skills assessments and community engagement among skilled workers. Darnell's Legal Aspirations (00:35:28) Darnell discusses his plans for the bar exam and pro bono legal work in the future. Advocating for Skilled Trades (00:39:23) The need for industry leaders to engage with educators and promote the importance of skilled trades. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

In this episode of "Business by the Numbers," Hunt Demarest, CPA, kicks off a three-part series breaking down the 2024 Automotive Industry benchmark report for auto repair shops across the country. This report gives a clear look at how shops are performing financially and operationally, helping owners see where they stand. Key Points: • Benchmark Report Basics: The episode starts by explaining a detailed report that covers sales, profits, and key metrics for different types of auto repair shops, including Euro and diesel shops in various regions. • Sales and Tech Performance: The report shows average monthly sales per technician, highlighting how important it is to make sure your techs are productive and hitting industry standards. • Profit Margins: Hunt dives into the differences in profit margins on labor and parts, showing how different types of shops (like general repair versus high-end) stack up in terms of profitability. • Rising Costs: There’s a discussion on how rising costs, especially in labor and rent, are squeezing profits, and why keeping costs in check is crucial to staying in the black. • Industry Trends: The episode also covers big industry trends, like the need to offer solid employee benefits to attract good workers, and the different ways shops are paying their staff. • DOWNLOAD THE REPORT HERE: https://paarmelis.com/wp-content/uploads/2024/08/2024-PMA-Benchmark-Report.pdf Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Download a Copy of My Books Here: Wrenches to Write-Offs Your Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

Matt Fanslow explores the contentious topic of whether employees should give a two weeks notice when leaving a job. He challenges the power dynamics and expectations between employees and employers, questioning the fairness of this common practice. Matt highlights the lack of reciprocity from employers regarding severance packages and the potential negative impact on future job references if notice isn't given. Show Notes The Two Weeks Notice Question (00:01:10) Power Dynamics in Employment (00:02:16) Expectations of Notice (00:03:38) Severance Packages Discussion (00:04:50) The Balance of Notice and Severance (00:06:01) Consequences of Leaving Without Notice (00:07:15) The Hypocrisy of Notice Expectations (00:08:21) Severance Considerations (00:15:00) The complexities of human behavior in the workplace (00:18:29). Discussing severance and vacation time (00:21:01) Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges? In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker. Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping. Jeff’s emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being. Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don’t miss it! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops How To Get In Touch With The Guest https://www.jeffsalzenstein.com/ https://www.instagram.com/jeffsalzenstein/ https://www.facebook.com/jeffsalzensteinspeaker How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Auto Care Join Tracy Capriotto and Tom Herrmann as they conduct a comprehensive safety inspection at a local shop in Buffalo, NY. Tom demonstrates the importance of regular safety checks, covering fire extinguishers, eyewash stations, electrical panels, and more. He emphasizes the need for compliance with OSHA standards and the collaborative nature of workplace safety. Tracy and Tom discuss the significance of safety education for both employers and employees, highlighting practical tips for maintaining a safe work environment. Tom Herrmann, Small Business Safety & Compliance Company, LLC. [email protected]. Tom's previous episodes HERE Show Notes Safety Inspection Demonstration (00:00:06) Tracy introduces Tom and the purpose of the safety inspection demonstration. Mock OSHA Inspection Overview (00:00:28) Tom explains the checklist and key safety items to inspect during the demonstration. Checklist and OSHA Standards (00:01:37) Tom describes the importance of OSHA standards in the inspection process. Fire Extinguisher Inspection (00:02:31) Tom walks through checking fire extinguishers for compliance and accessibility. Eyewash Station Compliance (00:04:39) Inspection of the eyewash station and identification of non-compliance issues. Personal Protective Equipment (00:06:16) Discussion on the necessity of safety glasses and PPE evaluations. Electrical Panel Safety (00:06:41) Importance of keeping electrical panel boxes clear and properly marked. Safety Signage Importance (00:08:10) The value of safety signage in maintaining a safe work environment. Bench Grinder Safety Standards (00:09:41) Tom explains the safety standards for bench grinders and necessary adjustments. Electrical Cord Inspection (00:11:44) Tom highlights the importance of checking electrical cords for safety. Employee Responsibility in Safety (00:12:35) Tracy highlights the need for both employees and owners to be educated on safety protocols. Inspection of Floor Jacks (00:13:47) Tom inspects floor jacks, noting the importance of visible weight capacity markings for safety. Ground Fault Circuit Interrupters (00:15:00) Tom explains testing ground fault circuit interrupters to ensure safety around water sources. Keeping Fire Extinguishers Accessible (00:16:38) Tom stresses the importance of maintaining clear access to fire extinguishers for emergency situations. Annual Lift Inspections (00:19:21) Tom discusses the necessity of annual inspections for mobile lifts by qualified technicians. Mobile Ladder Safety (00:23:25) Tom highlights the importance of rubber feet on mobile ladders for stability and safety. Safety Glasses Standards (00:25:45) Explanation of the importance of safety glasses meeting the Z87 standard for employee protection. Emergency Lighting Functionality (00:27:33) Importance of emergency lighting and its inspection every 30 days to ensure proper function. Voltage Detector Usage (00:28:54) Demonstration of a voltage detector for checking electrical outlets and ensuring safety. Parts Washer Safety (00:30:20) Discussion on maintaining parts washers and the importance of safety mechanisms. Oxygen Acetylene Tank Safety (00:31:40) Safety measures for storing oxygen and acetylene tanks to prevent accidents. Emergency Lighting Testing (00:32:02) Procedure for testing emergency lighting functionality and ensuring it meets safety standards. Evacuation Plans Importance (00:33:54) Emphasis on having a family evacuation plan and ensuring everyone knows their roles. Carbon Monoxide Detector Awareness (00:34:38) Importance of having carbon monoxide detectors in homes with fossil fuel-burning devices. Clear Access for Exits (00:34:58) Ensuring that exit doors are unobstructed for safe evacuation during emergencies. Conclusion of Safety Inspection (00:35:17) Wrap-up of the safety inspection demonstration and its importance for workplace safety. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode of "The Weekly Blitz," Coach Chris Cotton explores the metaphor of changing pastures to symbolize personal and professional growth. He addresses the common belief that "the grass is always greener on the other side" and emphasizes the importance of recognizing when change is necessary. Chris offers practical tips for self-assessment, investing in personal growth, eliminating negativity, staying committed to goals, and being patient with the process. Aimed at auto repair shop owners and professionals, the episode encourages taking control of one's circumstances for improvement. The episode is sponsored by Shop Marketing Pros. Introduction to the Podcast (00:00:08) Coach Chris Cotton introduces the episode and its focus on business insights for auto repair professionals. The Grass is Always Greener (00:01:10) Chris shares a metaphor about changing pastures for personal and professional growth, inspired by a meme. Recognizing the Need for Change (00:02:16) He discusses the common feeling of envy towards others' situations and the importance of assessing one's own life. Challenges and Perceptions (00:03:18) Chris reflects on how negativity can distort our view of others' success, leading to feelings of being stuck. When to Change Pastures (00:04:22) He emphasizes recognizing when it's time to shift environments for better personal and professional growth. Tips for Cultivating Growth (00:05:29) Chris provides actionable advice on assessing situations, investing in oneself, and making meaningful changes. Conclusion and Encouragement (00:07:35) He wraps up with a reminder that growth takes time and encourages listeners to embrace necessary changes for fulfillment. Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

A lifelong student of history - this episode began as a serious topic of interest for Craig - and evolved into multiple conversations with a special guest. For our listeners, we took our time with this episode and it was reviewed with careful consideration due to the significance of the subject. On June 6, 2024 - many of us in the free world paused to recognize a significant anniversary. The 80th anniversary of D-Day. D-Day, also known as Operation Overlord, was the allied invasion of Normandy to liberate Europe from Nazi tyranny. There have been other milestone anniversaries of D-Day, but this year came at a very challenging time in the world and hits very differently that previous years for other reasons. The conversation begins around why that is. One term that was raised in one of the many articles written on the topic - was that we are losing our ‘tangible interpreters’ of the event. The people who were there in 1944, the people that many of us knew or were even raised by, sadly, will not be with us much longer. The knowledge of these major events now passes to those of us fortunate to know those who lived it and to take care in how we communicate these events to new generations who soon will never have the chance to meet a veteran of WWII. To help with this topic - Craig knew the perfect guest, Evan Wisner. When sharing an anniversary article with Evan, that article highlighted the Army Rangers DDAY operation on Point Du Huc, a conversation followed that we decided to take to the recording studio. Craig came to know Evan and appreciates his unique experiences and expertise as they are both members of Grand Rapids Toastmasters Club#404 - joining the club around the same time in 2019. This means - Craig gets to hear a lot of great speeches from Evan. Since Evan is both an EQ expert as well as a veteran of the war on terror who served alongside Army Rangers, you can be certain he brings a unique perspective to this conversation that makes it very much worth listening to. We ask listeners to take into consideration that this was a discussion focused on one major operation of a larger campaign of a greater war, and that all history, especially discussion around war, is limited, and does not tell every story, and often needs context for understanding. Thank You To Our Partners: The Institute at We Are The Institute. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro” Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. Contact Information Craig O'Neill Email: HERE The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, Shop Boss, and 360 Payments Matt Fanslow, host of "Diagnosing the Aftermarket A to Z," discusses the critical importance of consulting service information before performing vehicle maintenance or repairs. Matt shares multiple real-world scenarios illustrating why thoroughly understanding service procedures is essential to avoiding costly mistakes and ensuring professional work. Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. [email protected] Show Notes Importance of Service Information (00:00:25) Matt emphasizes the necessity of reading service information before starting any repair work. Common Mistakes in Vehicle Maintenance (00:01:12) Matt shares horror stories of technicians neglecting service information, leading to mistakes during vehicle maintenance. Encouragement to Use Service Info (00:04:03) Matt advises technicians to always consult service information before starting any job. Warranty Concerns and Accountability (00:05:05) Discussion on the importance of service information for warranty claims and accountability in repairs. Pay Structure and Professionalism (00:06:34) Matt addresses how pay structures can affect adherence to proper procedures in the automotive industry. Call to Action for Technicians (00:07:34) Matt encourages a cultural shift towards professionalism by prioritizing service information in repairs. Thanks to our Partners, Shop Boss and 360 Payments Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network This episode centers on John Gustafson's journey managing his automotive repair business, focusing on internal succession planning and implementing the Entrepreneurial Operating System (EOS). John shares his experience developing an internal succession plan, emphasizing the importance of nurturing leadership within his team. He explains how EOS has enhanced meeting structures, accountability, and strategic vision, fostering a motivated workforce. Show Notes Succession Planning Discussion (00:02:30) John shares his challenges with succession planning, emphasizing internal leadership development. Implementing EOS (00:03:20) John discusses how he started implementing the Entrepreneurial Operating System (EOS) in his business. Team Involvement in EOS (00:04:20) John explains how he engaged his team in the EOS process and its benefits. Vision and Leadership Transition (00:05:15) John outlines the importance of leadership transition in their three and ten-year plans. Weekly Meetings and Accountability (00:06:47) Discussion on the structure of weekly meetings and the accountability fostered through EOS. Shop Scale and Success (00:08:04) John shares his shop's sales goals and emphasizes that size doesn't determine success. EOS and Business Discipline (00:08:57) John highlights how EOS has helped instill discipline in their operations. Opportunities in Issues (00:11:13) John elaborates on how issues are viewed as opportunities for improvement in their meetings. Engaging Team Ideas (00:12:21) Carm and John discuss the importance of team input in generating new ideas. Profitability vs. Sales Goals (00:12:47) John emphasizes the significance of profitability over merely hitting sales targets. Structured Meeting Agendas (00:13:12) John describes the tight agenda structure for their meetings to ensure efficiency. Remote Meeting Dynamics (00:14:44) Discussion on how John conducts meetings remotely while managing from different locations. Starting EOS Implementation (00:14:57) John advises listeners on how to begin implementing EOS in their businesses. Leadership Recognition and Ownership (00:15:11) John shares examples of leaders stepping up to embrace ownership opportunities. Bonus Structure Discussion (00:16:01) John explains the current bonus structure and its relation to future ownership. Future Ownership Plans (00:17:12) John discusses potential plans for selling the company to the next generation. Profit Distribution Strategy (00:18:29) John outlines how profits are reinvested into employees rather than external spending. Selling the Company on Credit (00:21:55) John discusses his plan to sell the company to his team on credit. Team Accountability and Profitability (00:22:12) The importance of team accountability for ongoing profitability is highlighted. Difficult Decisions in Structuring (00:22:31) John reflects on the challenges of formulating his business structure over the years. Undercover Boss Experience (00:22:49) John shares his experiences driving the courtesy shuttle and engaging with customers. Customer Feedback and Interaction (00:23:35) John explains how he interacts with customers to gather feedback on their experience. Intro to Auto Boot Camp (00:24:25) The summer program for young people to learn automotive skills is introduced. Engaging Young People in Auto Training (00:26:11) Details about the boot camp's curriculum and hands-on learning experiences are shared. Importance of Skilled Trades (00:26:57) Discussion on the need to expose young people to skilled trades and automotive careers. Social Media for Recruitment (00:29:02) John explains how social media helps attract young participants to the boot camp. High School Shop Collaboration (00:30:12) The partnership with local high schools for automotive training is discussed. Future Industrial Arts Complex (00:31:09) Plans for a new facility to expand training opportunities for various trades are shared. Entrepreneurial Mindset (00:33:22) John reflects on the entrepreneurial mindset and the drive for continuous improvement. Coaching and Business Growth (00:34:21) The role of coaching in expanding business potential and overcoming limitations is emphasized. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

In this week's episode of Business by the Numbers, Hunt Demarest, CPA, dives into the latest updates on the Employee Retention Tax Credit (ERTC) from the IRS. This episode is a must-listen if you're unsure about your ERTC status or how it impacts your taxes. Explore the IRS's recent announcements and what they mean for your ERTC claims. Understand the different risk categories the IRS has assigned to ERTC applications. Learn the tax implications if you’ve received ERTC funds but haven’t filed your taxes yet. Get practical advice on what to do if you're still waiting for your ERTC money. Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Download a Copy of My Books Here: Wrenches to Write-Offs Your Perfect Shop Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Click to go to the Podcast on Remarkable Results Radio

Inspired by a listener's question, Matt discusses the physical limitations that come with age and the need for early planning and skill diversification. The episode highlights the importance of adaptability and collaboration to ensure aging mechanics remain valuable in the automotive industry. Show Notes Future Planning for Retirement (00:02:38) Physical Limitations and Career Transition (00:03:57) Service Advisor Role Challenges (00:05:03) Skill Development and Planning (00:06:19) Communication and Shop Support (00:10:14) Training and Skill Enhancement (00:11:24) Value of Diagnostics and Programming (00:17:29) Compensation Challenges for Mechanics (00:18:51) Training Resources (00:21:37) Management Training (00:22:56) Shifting Roles in Business (00:24:08) Generational Skill Gaps (00:25:16) Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. Click to go to the Podcast on Remarkable Results Radio

Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support. We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses. Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/ Small Business Development Center (SBDC) - sba.gov/sbdc Goldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/ The Idea Village in New Orleans - https://www.ideavillage.org/ Show Notes with Timestamps Introduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support. Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses. Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises. Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research. SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners. Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners. Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas. Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources. Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair. Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources. Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants. Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples. Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment. Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and share experiences to benefit the community. Chamber of Commerce Importance (00:22:50) Highlighting the chamber of commerce as a key connection to other business organizations in the community. Networking Benefits (00:23:56) Personal stories illustrating how networking and involvement in local organizations can create valuable connections. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Auto Care Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive. Aubrey Amborn, Director of Sales, Net Driven Show Notes Watch Full Video Episode The Shift from Traditional Marketing (00:02:37) Aubrey discusses the transition from word-of-mouth to online marketing strategies. Importance of Online Presence (00:03:52) Aubrey emphasizes that just having a website is no longer sufficient for businesses. Search Engine Optimization (SEO) (00:05:45) Aubrey explains the significance of SEO and its role in online visibility. Investment in Digital Marketing (00:07:40) Discussion on comparing digital marketing investments to physical store improvements. Website as an Online Destination (00:08:50) Aubrey describes the website as a crucial online destination for consumer engagement. Communication Preferences (00:11:11) Aubrey highlights the importance of providing various communication methods, especially text. Texting vs. Traditional Calls (00:14:11) Aubrey discusses the growing preference for texting over traditional phone calls. Pandemic's Impact on Online Growth (00:17:09) Aubrey reflects on how the pandemic accelerated the shift to online engagement. The Impact of Online Shopping (00:17:57) Discusses how consumers prefer online shopping and the influence of recommendations on their decisions. The Importance of Online Presence (00:18:58) Highlights the necessity for businesses to have a professional online presence to attract customers. Training for EV Vehicles (00:20:00) Details a training program for technicians on servicing hybrid and electric vehicles. Visual Reputation Matters (00:21:07) Explains how a business's appearance online affects consumer perceptions and decisions. Online Reviews as Modern Word of Mouth (00:21:50) Emphasizes the significance of online reviews in influencing consumer choices today. Handling Negative Reviews (00:23:05) Discusses the importance of addressing negative reviews transparently rather than trying to eliminate them. Consumer Expectations Post-Pandemic (00:25:30) Explores how consumer behavior and expectations have changed due to the pandemic. Adapting to Online Shopping Trends (00:26:47) Describes the challenges businesses face in keeping up with evolving online consumer behaviors. Building Customer Loyalty (00:27:54) Focuses on strategies to maintain customer loyalty in a competitive online environment. Understanding Different Customer Personas (00:32:27) Identifies three customer types and their unique shopping behaviors and preferences. Understanding Customer Personas (00:35:26) Discussion on different customer personas, focusing on tech-savvy individuals and millennials seeking convenience. Importance of Reviews and Reputation (00:36:17) Emphasis on the necessity for businesses to maintain a trustworthy online reputation to attract customers. Millennials and Convenience (00:37:03) Exploration of millennials' desire for immediate service and how businesses can earn their loyalty. Building Customer Relationships (00:38:15) The significance of personalized customer service to foster loyalty, even among less loyal millennials. Leveraging Customer Feedback (00:39:11) Using customer reviews as a tool for improvement and enhancing the overall customer experience. Adapting to E-commerce Trends (00:40:03) Discussion on the impact of e-commerce on brick-and-mortar businesses and the importance of online presence. Final Thoughts on Customer Engagement (00:41:05) Advice on maintaining loyal customers while welcoming new ones, emphasizing adaptability in business practices. Enhancing In-store Experience (00:42:20) Suggestions for using technology, like iPads, in shops to improve customer engagement and experience. Staying Ahead in the Digital World (00:43:46) The need for businesses to stay updated with digital trends to compete with larger chain stores. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode of "The Weekly Blitz," Coach Chris Cotton is joined by guest Coach Mike for an in-depth discussion on the remarkable transformation of "Project X," an absentee-owned auto repair shop. Coach Mike provides a comprehensive overview of the myriad challenges faced in managing the shop, particularly highlighting the critical need for robust on-site leadership and stringent accountability measures. Throughout the episode, Coach Mike elaborates on the key strategies that were instrumental in turning the shop around. One of the primary steps taken was the recruitment of highly skilled technicians, which was essential for delivering quality service and boosting customer satisfaction. Additionally, the shop transitioned to using TeckMetric software, a move that significantly enhanced performance tracking and operational efficiency. A major focus was also placed on fostering a culture of continuous learning and improvement among the staff. This involved regular training sessions, workshops, and encouraging a mindset geared towards growth and excellence. As a result of these concerted efforts, the shop's revenue saw a threefold increase, and the average repair orders experienced a substantial rise. The episode underscores the importance of community engagement, illustrating how building strong relationships with local customers and businesses can drive sustained success. It also highlights the necessity of continuous improvement, advocating for ongoing assessment and refinement of processes and strategies. Furthermore, effective communication between owners and managers is emphasized as a cornerstone for achieving long-term success. The dialogue between Coach Chris and Coach Mike provides valuable insights into how transparent and consistent communication can bridge gaps, align goals, and ensure that everyone is working towards a common objective. Overall, this episode of "The Weekly Blitz" offers a wealth of knowledge and practical advice for anyone looking to transform their business, emphasizing that with the right leadership, tools, and culture, significant improvements and success are well within reach. Introduction and Overview (00:00:09) Coach Chris Cotton introduces the episode and discusses the podcast's focus on auto repair business innovation. Guest Introduction (00:01:03) Coach Chris brings in Coach Mike to discuss the transformation of an absentee-owned auto repair shop, "Project X." Absentee Owner Challenges (00:02:13) Coach Mike outlines the difficulties in managing a shop with an absentee owner and the need for strong leadership. Starting Point and Initial Changes (00:03:46) Discussion on the initial steps taken to improve the struggling shop, focusing on hiring experienced staff. Importance of Tech Metric (00:04:57) Coach Mike emphasizes the significance of using Tech Metric for tracking business performance remotely. Training on Estimates and Inspections (00:06:09) Coach Mike describes the training provided to staff on creating accurate estimates and conducting thorough inspections. Staff Engagement and Overcoming Issues (00:07:16) Mike shares how engaging staff in discussions helped improve buy-in and operational efficiency. Growth and Profitability (00:09:10) The shop's revenue growth from $10,000 to $25,000 weekly, illustrating successful team collaboration and profitability. Absentee Owner's Success (00:10:42) The absentee owner expresses interest in acquiring more shops, highlighting the success of the current operation. Addressing Bad Apples (00:11:20) Discussion on identifying and removing unproductive staff to improve shop performance. Future Plans for the Shop (00:13:15) Coach Mike outlines upcoming goals, including staffing and efficiency improvements to sustain growth. Community Involvement Strategy (00:14:44) Plans for local engagement and marketing to strengthen community ties and attract more customers. Community Engagement Strategies (00:15:35) Discusses ways to attract customers, including open houses and community involvement. Team Accountability (00:16:24) Explores the importance of a strong service manager and team buy-in for business growth. Owner's Accountability from Afar (00:17:31) Highlights how absentee owners can maintain accountability through regular communication and ticket audits. Continuous Improvement (00:19:24) Encourages business owners to strive for constant improvement and efficiency in operations. Closing Remarks (00:20:54) Wraps up the discussion with appreciation for the guest and encouragement for listeners. Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

This week Chris Cloutier is my guest on the podcast - and not just as my boss or a sponsor of this program - but as an excellent communicator and influential leader and one who I feel is exceptionally talented at delivering GOOD feedback. Even for people with above average communication skills - the necessity to give feedback is often one of the most uncomfortable situations regularly faced in our lives and careers. In this focused conversation - Chris provides his valuable insight on the topic along with several stories while sharing his heart for being a positive influence in others lives. I knew this needed to be a conversation for an early episode of Speak Up! Chris has massively influenced my own communications journey, and it’s a real privilege to be able to invite him to share on a topic we routinely discuss, as it’s a topic that our working relationship has revolved around for these last several years. Listeners looking for inspiration to improve their skills dealing with feedback will enjoy hearing what Chris has to say. Watch Full Video Episode Email Craig O'Neill HERE. Thank You To Our Partners: The Institute at We Are The Institute. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro” Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, Shop Boss, and 360 Payments Rick White underscores the importance of clear communication in automotive shops. He explains how misunderstandings and unmet expectations often stem from the "illusion of transparency," where people assume others understand their needs without clear and effective communication. The episode offers strategies for improving clarity, such as using "visual definitions" and reflective listening techniques. Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE. [email protected] Show Notes The Illusion of Transparency (00:01:06) Discussion on how the illusion of transparency affects communication and expectations in the workplace. Crystal Clear Communication (00:02:12) Emphasis on clear and specific communication to avoid misunderstandings. Being Firm in Communication (00:03:15) Importance of being firm in conversations to ensure clarity and avoid misinterpretation. Understanding Distortion Fields (00:04:31) Explanation of how personal experiences and feelings create distortion in communication. Setting Clear Expectations (00:05:46) Advice on how to clearly communicate expectations using specific examples. Visual Definitions (00:07:11) Introduction of "visual definitions" to improve understanding among team members. Creating Visual References (00:08:49) Suggestions for using images to standardize terms and concepts in communication. Reflective Listening Techniques (00:10:03) Description of reflective listening as a method to confirm understanding in conversations. The Importance of Clarity (00:11:01) Final thoughts on the significance of clear communication for reducing stress and improving workflow. Thanks to our Partners, Shop Boss and 360 Payments Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Dive into the latest trends in the automotive industry, including capital allocation, AI integration, customer service evolution, and challenges with parts availability. Featuring industry thought leaders Jason Stretch, Scott Brown, Chris Jones, and Seth Thorsen, this discussion covers how shops can navigate financial hurdles, embrace new technologies, and enhance their customer experience. Show Notes Capital Allocation Discussion (00:02:36) Scott Brown explains capital allocation and its significance in maximizing business returns. Bank Relationships and Strategies (00:05:07) Panelists share insights on managing bank relationships and loan covenants. Alternative Capital Raising Strategies (00:06:07) Alternative ways to raise capital beyond traditional loans. AI in Shop Operations (00:07:14) AI's role in improving shop operations and training. AI's Impact on Customer Interaction (00:10:36) AI's integration in customer service and operational efficiency. Educating Technicians on Job Opportunities (00:13:26) Panelists emphasize the need to educate technicians on job environments and growth. Shift from Training to Education (00:14:14) The importance of reframing "training" to "education" for greater impact. Long-term Education vs. Short-term Training (00:15:42) The distinction between education and training in the industry. Valuing Human and Intellectual Capital (00:16:12) The importance of human and intellectual capital for business success. Training Seminars and Technician Education (00:17:31) Discussion on the need for education seminars to help technicians diagnose issues effectively. EV Support and Safety Certification (00:18:56) Importance of safety certifications for technicians working on electric vehicles before providing assistance. Parts Availability Post-COVID (00:21:39) Challenges in sourcing parts for older vehicles since the COVID pandemic began. Customer Experience and Expectations (00:23:11) The evolving customer experience and how shops must adapt to meet modern expectations. Speed of Service (00:24:50) Discussion on the critical importance of speed in service to meet customer demands. Communication with Customers (00:26:16) Emphasis on the need for clear communication to manage customer expectations effectively. Cultural Shift in Auto Shops (00:29:07) Adapting shop culture to prioritize relationships and customer service in a competitive market. Sophisticated Customer Service (00:30:11) Expectation of high-level service from customers, particularly in the luxury car segment. Adapting to Customer Demands (00:32:02) Need for businesses to modify operations based on customer surveys and feedback. Importance of Communication in Service (00:33:13) How effective communication can alleviate customer anxiety and improve service experiences. Trends in Tools and Technology (00:34:37) Discussion on the rapid development of new tools and training requirements in the automotive industry. Remote Diagnostics Capabilities (00:35:30) Exploration of Tesla's remote diagnostics and the potential for other manufacturers to adopt similar technologies. Trends in Electric Vehicles (00:37:09) Insights on the growing trend of remote diagnostics in electric vehicles and its implications for the industry. Embracing Technology for Shop Owners (00:38:28) Encouragement for shop owners to learn and embrace technology to improve operations and customer service. Training and Education Needs (00:39:06) Highlighting the increasing importance of education and training in the automotive service industry. Flexibility and Business Adaptation (00:40:03) Discussion on the necessity for shops to adapt to changing financial and operational practices in a competitive market. Murdering Sacred Cows (00:41:01) Emphasis on the need for innovation and change in practices to keep up with rapid technological advancements. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

In this episode of Business by the Numbers, we dive into the intricacies of Social Security and the critical decisions that can impact your retirement planning. Whether you're nearing retirement or planning ahead, understanding when to start collecting Social Security is vital for maximizing your benefits. Key Points Discussed: The importance of consulting a financial advisor when considering retirement options and Social Security. How Social Security benefits are calculated based on your highest 35 years of earnings. The implications of taking Social Security benefits early, at full retirement age, or at maximum retirement age. Strategies for married couples, including how spousal benefits can influence your Social Security decisions. Why waiting until full retirement age often makes financial sense, especially if you're still working. Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Download a Copy of My Books Here: Wrenches to Write-Offs Your Perfect Shop Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech "Diagnosing the Aftermarket A to Z," podcast host Matt Fanslow and guest Bryan Pollack, "The Beast from the East," explore "sweat equity" in the automotive repair industry. They discuss the dedication technicians invest beyond regular hours, contributing to personal growth and shop success. They emphasize mentorship, financial awareness, and community involvement, highlighting how these factors create a positive workplace culture and enhance both personal and professional development. Discussion on Vintage Tools (00:01:07) Importance of Sweat Equity (00:06:21) Impact on Business Reputation (00:07:52) Long-Term Effects of Physical Demands (00:09:54) Experience with Difficult Repairs (00:12:41) The Importance of Understanding Problems (00:14:53) Sweat Equity in Business (00:15:39) Cinematic Parallels (00:16:10) Employee Compensation and Business Success (00:16:44) Owner vs. Employee Success (00:17:53) Risk of Ownership (00:18:58) Arbitrary Salary Ceilings (00:21:07) Business Pillars and Employee Value (00:22:43) Culture and Treatment of Employees (00:25:10) The Danger of Focus on Money (00:26:04) Living Costs and Compensation (00:27:57) Job Satisfaction Over Salary (00:28:10) Sweat Equity and Career Growth (00:29:25) Perception of Self-Employment (00:30:00) Understanding Sweat Equity (00:30:41) Intangible Benefits of the Workplace (00:30:57) Financial Awareness in Spending (00:31:13) The Cost of Beverage Choices (00:31:55) Toolbox Spending Habits (00:32:24) Understanding Perspectives on Spending (00:33:19) The Value of Previous Employees (00:34:15) Ego and Hiring Practices (00:36:23) Negativity and Work Culture (00:39:06) The Importance of Grace and Honesty (00:42:33) Training Young Employees (00:44:24) Hiring Challenges (00:46:14) Unrealistic Job Requirements (00:47:08) Workplace Atmosphere Importance (00:48:24) Financial Growth and Spending Habits (00:49:26) Profit Sharing and Employee Engagement (00:52:11) Future Aspirations of Employees (00:52:49) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network: https://aftermarketradionetwork.com/ Click to go to the Podcast on Remarkable Results Radio

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We’ve got the answers. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/ Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603 Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions. Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry. Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad. Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites. Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments. Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche. Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing. Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting. Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness. Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users. Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO. Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry. Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement). CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics. User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction. Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors. Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their relevance to auto repair shops. Google Business Profile Explained (00:32:46) Overview of Google Business Profile as a mini website for businesses. Google Maps and Marketing (00:32:58) Discussion on how Google Maps displays search results and business profiles. Industry Changes and Terminology (00:33:38) Humorous take on the rapidly changing digital marketing landscape. Google Ads vs. Adwords (00:34:12) Clarification on the rebranding from Google Adwords to Google Ads. Wrap-up and Acknowledgments (00:34:26) Reflection on the lengthy discussion and appreciation for listener patience. Hurricane Reference (00:34:36) Light-hearted mention of dealing with unexpected challenges during recording. Sponsor Appreciation (00:35:05) Acknowledgment of RepairPal's support for the podcast. Listener Engagement Encouragement (00:35:25) Invitation for listeners to submit questions or topics for future episodes. Aftermarket Radio Network Mention (00:35:45) Promotion of other podcasts available on the aftermarket radio network. Closing Remarks (00:35:54) Final thoughts and encouragement to tune in next week. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Auto Care Michael Smith discusses the need for a language and mindset shift to elevate the perception of automotive professionals. The conversation highlights the transition from viewing independent shops as "mom and pop" operations to recognizing them as sophisticated businesses led by "solopreneurs" or "mechanical and technology specialists." Michael also introduces the concept of psycholinguistics, explaining how the words we use shape our beliefs and self-perception. For instance, identifying oneself as a "mechanic" can reinforce a limited self-image, trapping individuals in a cycle that hinders growth and innovation. To break free from this cycle, there must be a conscious effort to change the language used within the industry. Michael Smith, The Institute. Michael Smith’s previous episodes HERE Show Notes The Rise of the Mechanical and Technology Specialist: https://remarkableresults.biz/rise/ Discussion on Leadership and Inspiration (00:01:32) Carm discusses a leadership course Michael conducted that inspired daughter Tracy to take initiative. https://www.wearetheinstitute.com/upcoming-events The Rise of the Mechanical and Technology Specialist (00:03:06) Carm introduces his declaration on evolving industry language and its impact on professionalism. Mindset Shift in the Automotive Industry (00:04:53) Michael emphasizes the need for a mindset shift to elevate the automotive industry's perception. Changing the Narrative (00:06:39) Carm and Michael discuss the importance of changing internal and external narratives about the industry. Language Shift from Mom and Pop (00:08:54) Carm critiques the term "mom and pop" and advocates for a more respectful language. The Evolution of Industry Perception (00:10:00) Michael discusses how industry language reflects the evolution of independent shops. Value Beyond Fixing Cars (00:11:30) Michael stresses the broader contributions of automotive professionals to society and safety. Introducing the Term 'Solopreneur' (00:12:02) The term "solopreneur" to better represent independent shop owners. Challenges for New Owners (00:13:14) Michael explains the transition challenges faced by new shop owners from technician roles. Preparing for Industry Changes (00:14:02) Michael emphasizes the importance of readiness for upcoming industry changes and challenges. Carm's Keynote on Language Shift (00:14:52) Carm shares his experiences delivering keynotes on the importance of language in the industry. Psycholinguistics and Language Impact (00:16:12) Discussion on how language shapes self-perception in the automotive repair industry. Intentional Language Change (00:17:52) Emphasis on the need for a conscious effort to shift industry language. Language and Industry Perception (00:19:34) The importance of using industry-specific language to elevate professional perception. Cultural Shift in Automotive Industry (00:20:22) The need for a cultural transformation to enhance the industry's value. Private Equity Language (00:25:06) Understanding private equity language to effectively negotiate and present value. Foundational Business Principles (00:27:12) Highlighting the necessity of solid business fundamentals for sustainable success. Transferable Value in Legacy (00:30:02) The importance of creating transferable value for legacy and future generations. The Value of Boomer-Owned Shops (00:32:03) Discussion on the lack of transferable value in many boomer-owned automotive shops. Creating Transferable Value (00:32:26) A shop owner's concern about the feasibility of building transferable value at 60 years old. Preparing the Next Generation (00:33:45) Emphasizing the need to equip successors with knowledge for future industry challenges. The Path to Mastery (00:35:27) Understanding that mastery involves continuous learning and humility in recognizing what we don't know. Change Agents in the Industry (00:36:32) Exploring how early adopters drive change within the automotive repair industry. Unique Value Proposition (00:38:28) Importance of having a clear value proposition to succeed in a competitive landscape. The Complexity of Automotive Repair (00:40:12) Discussing the increasing complexity of the automotive repair industry compared to other trades. Language and Mindset Shift (00:41:52) The need for a language change to elevate the perception and expectations within the industry. Existential Questions for Business Owners (00:43:39) Encouraging shop owners to reflect on their purpose and legacy in the industry.. Encouragement to Shift Language (00:48:19) The importance of stepping away from common industry language to redefine personal and professional narratives. Self-Reflection and Behavior (00:49:03) Michael highlights the connection between self-talk and behavior, urging deep personal reflection on one’s language about the industry. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode of "The Weekly Blitz," Coach Chris Cotton focuses on enhancing auto repair shop performance, highlighting the crucial role of service advisors in the estimation process. He stresses the importance of advisors not projecting their financial limitations onto customers, ensuring all necessary repairs are transparently presented. Key points include understanding customer needs, providing comprehensive estimates, building trust, and improving average repair orders. Coach Chris advocates for regular training, consistent processes, and leveraging technology like digital vehicle inspections. Sponsored by Shop Marketing Pros, the episode underscores the need for continuous improvement and effective communication to boost shop profitability. Introduction to the Episode (00:00:09) Coach Chris Cotton introduces the podcast and its focus on auto repair business improvement. Sponsor Acknowledgment (00:01:13) Thanks to Shop Marketing Pros for their tailored marketing services for auto repair shops. Navigating Challenges in Auto Repair (00:01:13) Discussion on the current challenges faced by auto repair shops and the need for improvement. Service Advisor Issues (00:02:47) Exploration of problems arising from service advisors skipping steps in the estimation process. Selling with Their Own Wallet (00:04:05) Emphasis on service advisors not projecting their financial limitations onto customers. Importance of Comprehensive Estimates (00:05:15) Highlighting the need for transparent presentation of all necessary repairs and services. Role of Technicians and Service Advisors (00:06:31) Clarification on the responsibilities of technicians and service advisors in the estimation process. Wraparound Services Explained (00:07:50) Definition and importance of additional services that enhance primary repairs. Mileage-Based Maintenance Recommendations (00:09:13) Discussion on the significance of adhering to mileage-based maintenance schedules. Impact of Average Estimates on Repair Orders (00:10:28) Analysis of how average estimates influence average repair order metrics. Building Customer Trust (00:11:45) The relationship between thorough estimates and customer trust in the service. Revenue Growth Through Higher Estimates (00:12:56) Linking accurate estimates to increased revenue and profitability for auto repair shops. Creating a Perfect Estimate Process (00:14:04) Steps to establish a clear and effective estimation process for service advisors. Customer Interaction in the Estimation Process (00:14:04) Importance of warm customer greetings and accurate documentation of concerns. Digital Vehicle Inspection (00:14:04) Advocating for the use of digital vehicle inspections over paper methods. Preparing the Estimate (00:15:18) Steps for compiling and presenting a comprehensive estimate to customers. Follow-Up and Customer Communication (00:16:18) Stressing the importance of following up and documenting customer decisions. Utilizing Technology for Training (00:17:23) The role of training videos in reinforcing the estimation process for service advisors. Conclusion and Call to Action (00:18:24) Encouragement for continuous learning and adapting to improve shop performance. Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class This episode is packed full of practical advice and personal stories that will resonate with new and aspiring shop owners. From leadership and financial management to team development and continuous learning, there's something for everyone. Key insights include the significance of self-awareness, the balance between assertiveness and approachability, the value of mentorship, and the necessity of understanding financial health. Show Notes Leadership Challenges for New Owners (00:03:39) Discussion on the courage and mindset required for new shop owners transitioning from technicians. Matt's Personal Story (00:04:46) Matt shares his journey of overcoming a catastrophic injury and learning to run his business. Developing Leadership Skills (00:05:10) The importance of recognizing personal strengths and weaknesses in leadership. Balancing Assertiveness and Approachability (00:06:22) The challenge of being both assertive and approachable as a leader. The Value of Delegation (00:06:54) Panelists discuss the difficulties of delegating tasks and trusting team members. Peer Support in the Industry (00:08:01) Carm highlights the importance of seeking help and support from peers in the automotive industry. The Role of Coaching (00:10:04) Tom emphasizes the benefits of leveraging coaching services for business success. Understanding Finances (00:12:19) Discussion on the significance of financial awareness and making informed business decisions. Building a Strong Foundation (00:13:28) Tom draws parallels between scouting and building a successful automotive business. Finding Purpose and Alignment (00:15:02) The importance of aligning with team members who share the business vision. Letting Go and Empowering Employees (00:15:52) Insights on the challenge of stepping back and empowering employees to grow. Creating a Team of Heroes (00:16:32) Discusses the importance of guiding younger technicians and the balance between letting them learn through struggle. Controlled Failure as a Learning Tool (00:17:22) Explores the concept of controlled failure in learning and its parallels to youth-led scouting. Understanding Financial Margins (00:18:33) Emphasizes the significance of understanding profit margins and financial health for shop owners. The Importance of a Shop Management System (00:19:14) Highlights the necessity of having a solid shop management system for operational efficiency. Facing Business Uncertainties (00:22:02) Matt shares his initial fears and the value of a comprehensive business plan before opening his shop. The Courage to Hire (00:23:10) Discusses the fear of hiring an advisor and the eventual realization of their value in the business. Hiring the Right People (00:25:35) Focuses on viewing employees as assets and the importance of making informed hiring decisions. Customer Loyalty and Shop Culture (00:27:28) Stresses the need for a strong shop culture to maintain customer loyalty and service quality. The Value of Training (00:28:17) Discusses the importance of investing in training for employees and the long-term benefits it brings. Being a Perpetual Student (00:29:50) Carm talks about the importance of continuous education and learning for shop owners. Leadership and Culture Connection (00:32:00) Explores the intertwined nature of leadership and culture in building a successful shop environment. Understanding Leadership (00:32:22) Discussion on personal leadership, personality traits, and the importance of self-assessment tools. Developing Team Leaders (00:32:47) Emphasis on nurturing leadership within the team and the impact of leadership coaching. Financial Support for Training (00:33:49) Overview of reimbursement programs that support leadership training costs for staff. Team Collaboration Growth (00:34:37) Insights into improved team collaboration and resolving conflicts independently. Self-Reflection for Shop Owners (00:35:25) Advice on understanding personal strengths and weaknesses for effective leadership. Peer Support in Leadership (00:36:14) The value of peer discussions and support in personal and professional growth. Self-Evaluation Importance (00:36:45) Highlighting the need for self-evaluation, especially for new and younger shop owners. Transformation Through Assessment (00:37:03) Personal growth and transformation through repeated strengths assessment tests. Right People in Right Roles (00:38:17) Importance of aligning team members with their strengths for optimal performance. Continuous Learning and Adaptation (00:40:17) Encouragement to embrace challenges and continuously learn in business management. Risk Management in Business (00:41:34) Discussion on understanding and managing risks as an essential part of business. Time Management for Business Growth (00:42:08) Advice on documenting time wasters and focusing on business development. The Pull of Passion (00:43:08) Reflection on the challenges of balancing passion for work with business responsibilities. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. 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