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An Excellant Quote To Run Your Shop By


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This is a good one:

 

"There isn't anything in the world that someone cannot make and sell cheaper and the person who buys on price alone is this person's legal prey."

John Ruskin - English Essayist 1819-1900

 

Quality life-long customer's don't purchase based on price!

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Water Proof And Self Adhesive

TTP

 

I have found that it all depends on the area your shop is in. You are telling them the right thing. It's you reputation that can be hurt if and when something goes wrong with the cheap parts that they are probably bringing in. Don't take that chance. What may also help is offering a better warranty. My warranty is 3yrs/Unlimited miles. We only use OE or factory parts. We pride ourselves on this. Remember, it is your shop and you only want quality life-long customers.

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If you are selling parts and labor you are going to lose. You are selling a service. That service happens to come with a highly qualified technician performing the work and an industry leading warranty and also includes parts and labor. When you start the sales conversation with parts and labor breakdown you just put yourself on the bottom of an uphill battle.

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If you are selling parts and labor you are going to lose. You are selling a service. That service happens to come with a highly qualified technician performing the work and an industry leading warranty and also includes parts and labor. When you start the sales conversation with parts and labor breakdown you just put yourself on the bottom of an uphill battle.

 

Yes, you sell a SERVICE! Never give a customer a break-down unless they ask. We always give the bottom line total first, then individual service prices (only when asked), then a break down of parts and labor (only when asked). It makes the sale easy.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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