Quantcast
Jump to content

Alldata type marketing

ncautoshop
 Share

Recommended Posts










ncautoshop Proficient

ncautoshop

Posted
  • Author
Posted

I use eCRM through Mitchell. It has been an investment to say the least. Started in Jan and finally seeing some return. I plan on continuing the service till Dec and then looking at total return. If I wasnt seeing something I would have dropped it already, very costly (at least for a broke hillican like me B) ). If the numbers prove out I may add postcards after the first of the year.

That my boat. If i put much in it it'll sink lol.

We're in a "debt reduction" mode right now so I'm hesitant to spend the money but I also am no interested in spending tons of time doing advertising work myself. I can do the motorev for $49.00 a month for the first two months then $250 a month, with a 5x guarantee. My concern is that it looks like it only uses your current customers and I'm worried how my current customers will receive the changes. Lastly my whole point of advertising is bringing in new customers, the only part of this I see that does that is the reviews. I'm very hesitant to spend the money just to draw my current customers in more frequently when I need some additional customers.

 

Sent from my SCH-I605 using Tapatalk 2

 

 

Link to comment
Share on other sites
ncautoshop Proficient

ncautoshop

Posted
  • Author
Posted

How do they back up the guarantee? Facebook has been working some for me but it takes time. You can spend money on getting new customers BUT it is cheaper to keep your current clients in the loop. I forget what the ratio is but it takes a whole lot more to get 1 new than to get 5 current in the shop! Moving Targets might be good to look at for new client acquisition. Just my $2.98 ( 2 cents with inflation and obama care).

Hahahaha! That's awesome!

They back it up with crediting your account for the monthly fee for any month that the tracked income is below $1250.00. No contract. Signed up today and I'll keep you all in the loop.

 

Sent from my SCH-I605 using Tapatalk 2

 

 

Link to comment
Share on other sites
  • 4 months later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Want to End Your Technician Shortage? Focus on Retention!
      By Joe Marconi in Joe's Blog
         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”

  • Similar Topics

    • Joe Marconi
      Are Your Using Multi Tier Labor Rates?
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • carmcapriotto
      Can Marketing "Even Out" The Workload? [E097] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Can Marketing "Even Out" The Workload?
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Show Notes
      We often hear people say their marketing should “even out the workload,” but can it do that? There are peaks and valleys throughout the year. That’s just life. It’s hard to market to make a specific time busy Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much SCHEDULING can even out the workload, or fill in the slow times Scheduling long-time clients for the slow times Scheduling the next visit like a dentist does Can you do time specific campaigns?  State fair campaign Back-to-school campaign Pre-trip inspections before summer and the holidays  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      Canva - Mood Boards  
      Click to go to the Podcast on Remarkable Results Radio
       
    • carmcapriotto
      How Population Impacts Marketing [E1096] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Not shownotes.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      Click to go to the Podcast on Remarkable Results Radio
    • Changing The Industry
      Shop Marketing Pros Live at L&N Auto
      By Changing The Industry
      Shop Marketing Pros Live at L&N Auto
    • carmcapriotto
      Creating Loyal Auto Repair Customers [E095] - The Auto Repair Marketing Podcast
      By carmcapriotto
      At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.
      Show Notes with Timestamps
      Loyalty: strong feeling of support or allegiance What that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, Smallwoods Simon Sinek’s Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefs We are lonelier & more apart than ever before Maslow’s Hierarchy of Needs Our Core Values We have an intense desire to feel a sense of belonging - even more with digital communication. Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089 Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color. Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant’s hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource. VISION’s speaker: Scott Stratten, said, “If you want to worry about the bottom line, you’ve got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel. Customer loyalty comes after employee loyalty How are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/texts Too many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created. Make this part of how you do business. A process. A time, place, a procedure/reminder.  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      Canva - Mood Boards  
      Click to go to the Podcast on Remarkable Results Radio
       


  • nptrb

    Understanding S-Corp Distributions and Draws | Are They Taxable?

    By nptrb, in Automotive Industry,

    0 comments 603 views
    nptrb

    Tax Season Preparation: A Comprehensive Guide

    By nptrb, in Automotive Industry,

    1 comment 495 views
    nptrb

    Spring Clean Your Finances: 5 Steps Every Business Should Take

    By nptrb, in Automotive Industry,

    1 comment 362 views

  • Our Sponsors










Main Sections

More Sections

Discussion Forums

×
×
  • Create New...