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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
Are you curious about what it's like to work for your family in the automotive industry? In this episode, Tracy Capriotto, Sara Fraser, and Kent Bullard discuss their journey into the automotive industry, the challenges and pressure to fill their father's shoes, and the need to find their own paths. They squash the misconception that working for family in the industry is easy and handed to them. It requires hard work and dedication to succeed in the automotive industry, regardless of family connections. They also touch on the challenges of preparing the next generation of professionals in the industry.
Kent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE.
Sara Fraser, Haas Performance Consulting, Sara’s previous episodes HERE.
Show Notes
The Kids Table: The Next Generation in the Automotive Industry (00:01:31) Tracy, Sarah, and Kent discuss their plan to start a series on the younger generation's perspective in the automotive industry. Sara's journey (00:04:25) Sara talks about how she started working for her father's company, from casual conversations to helping out with social media and eventually speaking at events. Kent's journey (00:05:26) Kent shares how he stumbled into the automotive industry while doing tech support for Verizon, and how his father offered him a job as a secretary, which eventually led to him becoming the COO and owner of the company. Tracy's journey (00:07:30) Tracy talks about how she started working for her father's podcast, initially helping out part-time with editing before eventually coming on full-time and realizing the many career paths available in the automotive industry. Building a career path (00:10:11) Kent Bullard talks about building his career path under his father's guidance. Pressure of working for a parent (00:11:31) The misconception is that working for a parent is easy Addressing the relationship with their fathers (00:12:44) Pressure of Filling Shoes (00:16:09-00:17:34) Tracy, Kent, and Sarah discuss the pressure they feel to fill their fathers' shoes in the automotive industry and the challenges they face in doing so. Being Yourself (00:17:34) Sara talks about the pressure she initially felt to fit into a certain mold when presenting and training, but ultimately learned to be herself. Creating Your Own Path (00:20:08) Kent emphasizes the importance of the next generation paving their path in the automotive industry and not continuing to do things the way they have been done. Working with Family (00:22:54) Tracy, Sarah, and Kent discuss the rewards and challenges of working with their fathers and the importance of trust and communication in their relationships. Finding Joy in Work (00:25:35) Sarah and Kent discuss how they found meaning and purpose in their work, and the importance of doing work you enjoy. The Importance of People in the Automotive Industry (00:27:52) The importance of people in the automotive industry, and how it is a people industry that happens to fix cars. The Power of Networking (00:28:22) Sara and Kent discuss the importance of attending industry events and networking, and how it can lead to meeting extraordinary leaders in the industry. Surprises in the Industry (00:30:29) Kent shares his surprise at the amount of education required for automotive technicians. Succession Planning (00:31:39) The group discusses the lack of succession planning in the industry and the need for business owners to start thinking about their exit plan from the day they open their shop. Being a voice for younger people in the industry (00:34:38) Sara suggests discussing topics such as imposter syndrome and pressure that younger people in the industry may face and being transparent about their experiences.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.
It’s more important than ever that your auto repair shop’s website is compliant.
Join Brian in this episode to talk about what it means for shop’s website to be ADA compliant.
Talking Points
I am not a lawyer and this is not legal advice Just like your office door needs a ramp and bathroom needs handrails, your website needs to be able to be viewed by those with vision and hearing impairments This is not just total blindness and deafness but any impairments including colorblindness, poor vision, and hard of hearing. There are 2 main reasons you need your website to be ADA compliant The number of lawsuits happening It’s the right thing to do What makes a website ADA compliant? Over 100 factors Most important factors are: Skip nav Image alt text Proper heading structure Labels on form fields Contrasting colors Clear, easy to read fonts Descriptive link text Subtitles on videos We use a free plugin with some nice features I won’t guarantee a website ADA compliant Do the basics and you’re probably good to go. Remember, I am not an attorney. Where to start - wave.webaim.org
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
Talking Points
This recent trip out west - taught me some things about being connected Our own story of feeling like we were “on an island” Shop Owners are disconnected and feel the same way It doesn’t have to be that way Conversations that pointed me to the movie “Cast Away” We were not created or designed to be alone. We need community. Chuck Noland (in Cast Away) found a companion in “Wilson”. Who is your tribe? Other Shop Owners Facebook Groups 20 Groups Masterminds What resources do you have? What do you have to give? Coaches Industry groups/associations Industry Events You find what you’re looking for. So, look for connections. Take action. As we visited shop owner after shop owner, we found ourselves having similar conversations about this ‘island’. Now we’ve connected our shop clients to the industry, other shop owners, and resources. Be a giver, a connector, a helper
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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