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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By Joe Marconi
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By carmcapriotto
Are you curious about what it's like to work for your family in the automotive industry? In this episode, Tracy Capriotto, Sara Fraser, and Kent Bullard discuss their journey into the automotive industry, the challenges and pressure to fill their father's shoes, and the need to find their own paths. They squash the misconception that working for family in the industry is easy and handed to them. It requires hard work and dedication to succeed in the automotive industry, regardless of family connections. They also touch on the challenges of preparing the next generation of professionals in the industry.
Kent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE.
Sara Fraser, Haas Performance Consulting, Sara’s previous episodes HERE.
Show Notes
The Kids Table: The Next Generation in the Automotive Industry (00:01:31) Tracy, Sarah, and Kent discuss their plan to start a series on the younger generation's perspective in the automotive industry. Sara's journey (00:04:25) Sara talks about how she started working for her father's company, from casual conversations to helping out with social media and eventually speaking at events. Kent's journey (00:05:26) Kent shares how he stumbled into the automotive industry while doing tech support for Verizon, and how his father offered him a job as a secretary, which eventually led to him becoming the COO and owner of the company. Tracy's journey (00:07:30) Tracy talks about how she started working for her father's podcast, initially helping out part-time with editing before eventually coming on full-time and realizing the many career paths available in the automotive industry. Building a career path (00:10:11) Kent Bullard talks about building his career path under his father's guidance. Pressure of working for a parent (00:11:31) The misconception is that working for a parent is easy Addressing the relationship with their fathers (00:12:44) Pressure of Filling Shoes (00:16:09-00:17:34) Tracy, Kent, and Sarah discuss the pressure they feel to fill their fathers' shoes in the automotive industry and the challenges they face in doing so. Being Yourself (00:17:34) Sara talks about the pressure she initially felt to fit into a certain mold when presenting and training, but ultimately learned to be herself. Creating Your Own Path (00:20:08) Kent emphasizes the importance of the next generation paving their path in the automotive industry and not continuing to do things the way they have been done. Working with Family (00:22:54) Tracy, Sarah, and Kent discuss the rewards and challenges of working with their fathers and the importance of trust and communication in their relationships. Finding Joy in Work (00:25:35) Sarah and Kent discuss how they found meaning and purpose in their work, and the importance of doing work you enjoy. The Importance of People in the Automotive Industry (00:27:52) The importance of people in the automotive industry, and how it is a people industry that happens to fix cars. The Power of Networking (00:28:22) Sara and Kent discuss the importance of attending industry events and networking, and how it can lead to meeting extraordinary leaders in the industry. Surprises in the Industry (00:30:29) Kent shares his surprise at the amount of education required for automotive technicians. Succession Planning (00:31:39) The group discusses the lack of succession planning in the industry and the need for business owners to start thinking about their exit plan from the day they open their shop. Being a voice for younger people in the industry (00:34:38) Sara suggests discussing topics such as imposter syndrome and pressure that younger people in the industry may face and being transparent about their experiences.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The podcast episode features a Rad Air Complete Car Care facility tour in Strongsville, Ohio. Carm speaks with Mike Munger, the location's franchisee, and the franchisor Andy Fiffick. We discuss the design of the facility, the number of bays and technicians, and the types of services offered.
They also mention the company's reputation for being able to fix cars that other shops cannot. The conversation shifts to the importance of building a strong company culture, providing employees with a shower and a full kitchen. They also tour the service advisor area and office, discussing the shop's busy schedule and the various seasons that bring in different types of business. The episode highlights the importance of staying up-to-date and providing excellent customer service in the automotive industry.
Watch Full Video Episode HERE Designing the Facility (00:00:17) The design of the facility, including the number of bays and technicians, and how they designed the facility from the ground up. Fixing Cars that Other Shops Cannot (00:05:03) How their company has carved out a niche in the community by fixing cars that other shops cannot and how they have a reputation for being able to fix any car. Franchise history (00:06:47) The history of Rad Air Complete Car Care and how it became a franchisor. Employee culture (00:10:27) The importance of treating employees like family and providing them with amenities such as showers and a kitchen. Booking Schedule (00:12:59) Mike Munger mentions that they are generally booked a week out, but currently only a couple of days due to the slower season. Seasonal Business (00:13:20) The three busy cycles of the business: winter, driving season, and summer. They also mention that they have not had a winter or spring yet, which affects their business. Evolution of Business Model (00:17:07) How their business model evolved from being a radiator and air conditioning shop to a complete car care service, adding tires, hybrids, and EVs to their services. They also mention how they had to pivot to stay relevant in the market. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
This week Hunt talks about the recent Fed meeting, the impacts, and other factors affecting the current market.
• How much impact is the recent Fed rate increase going to have on me?
• What can we learn from the federal reserve that will shape how the rest of the year is going to unfold?
• Is there a real possibility that the US could default on some of its debt and what would be the impacts of this?
• Is a market correction inevitable and is that truly as bad as it sounds?
Link for Chart: https://data.bls.gov/timeseries/JTS000000000000000JOL
Thanks to our sponsor partner NAPA TRACS
NAPATRACS.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
One of the biggest complaints we hear from shop owners is they don’t trust the numbers from their CRM. They have good reason for this. In the world of marketing, we refer to the connection of dollars earned to the marketing channels that produced those dollars as “attribution”. This week we talk to Justin Rae, founder of Cinch CRM. Justin talks with us about attribution and his passion for creating accurate numbers that the shop owner can trust.
Talking Points
Attribution defined, and Justin’s history with creating trustworthy attribution How long revenue be attributed to a single marketing action Multi-channel attribution The types of marketing actions can you give attribution to with a CRM
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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