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Viewpoint: Dealership Stickers Steering Drivers to Dealers

By Andrew Markel

Editor, Brake & Front End Magazine

July 22, 2011

 

 

New car dealers have been using “only call us” stickers under the hoods of new cars for more than a decade now. These stickers tell drivers that they must take their vehicle to a factory-authorized facility because it is equipped with “highly technical” onboard computers.

 

The fact of the matter is that most independent shops can service vehicles for repairs outside the warranty repairs. Shops have access to information, tools and parts to complete just about any repair that a dealer can perform.

 

Dealers and their trade associations are putting more emphasis on the service side of the business. It has evolved from quick lube bays to brake jobs. Now they want to see a vehicle long after the warranty has expired.

 

I encourage you to discuss the sticker with your customers and ask them if you could remove the sticker and clean away any residue. You can even create your own sticker that refers them to your shop.

 

 

Henry Ford once said that "He could give his cars away if he could get all the repairs" They are doing a good job. We put our name,address and phone # on every vehicle that comes in.

B)

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  • Have you checked out Joe's Latest Blog?

         4 comments
      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
      The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
      Essentially, it all comes down to the culture of your company.  Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
      To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
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