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Marketing Mojo


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The term “mojo” can mean different things to different people. For some, it means being “in the swing of things” or on top of their game. When a business owner has marketing mojo, they are on top of their marketing efforts and are having fun with them. Having this mojo is very desirable. When a business owner is having fun with their marketing, it won’t seem like a chore at all.

 

 

 

One of the easiest ways to develop marketing mojo is for a business owner to fully know their product. What are the product’s best features? What can the product do that the competition’s product can’t?

 

Setting mini marketing goals can be a fun way to stay on track. Constantly setting and meeting new deadlines will help raise confidence and that will definitely get your mojo running.

 

These mini goals can be based on tasks that need to be done, such as writing your monthly newsletter or spending an hour doing some social networking. They can also be based on new things you would like to learn.

 

Learn By Doing

 

One of the best ways to build your marketing mojo is to just do it. Instead of spending hours of your time reading up on the latest marketing techniques and then debating over which will benefit your business, try different ideas out as you go.

 

By testing the waters yourself, you can better judge what is going to be worth your time and what needs to be tweaked to suit your product.

 

Don’t be afraid to experiment or modify marketing ideas that you have discovered. Changes to the standards are what give companies an edge in their marketing strategies.

 

Even if the tactics you test out do not work for you, analyze why they didn’t quite pan out and see where you can build on the strengths and weaknesses. Those with real marketing mojo learn from their mistakes and downfalls, creating a better plan for the next effort.

 

Watch Pros In Action

 

Feed off the marketing mojo of others to help build your own. Watching the marketing strategies of those who have already found success is a great way to build your business’ arsenal. What works for them just might work for you as well.

 

Networking with other business owners both in and out of your own industry can really pay off with new marketing tips and ideas. Ask for their advice or just keep an eye on what they are doing to present their own product to the world.

 

Set goals for yourself, try out new ideas, learn from others and above all, have fun with your marketing efforts. Before you know it, you’ll have your own marketing mojo working and will be reaping the benefits of your success.

 

 

 

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
  • Upcoming Events

    • March 24, 2023 01:00 PM Until 09:00 PM
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      Hi all,
      AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
      Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
      The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
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