An effective Quality Control System
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By Joe Marconi in Joe's Blog2 commentsMy son is not in the automotive industry. He is in the commercial real estate business. However, the workplace problems are the same. Recently, his frustration with the heads of the company reached an all-time high. When I asked him why he doesn’t speak up and let the leadership know how he is feeling, he responded, “Anyone who has voiced concerns or issues has been viewed as weak and incapable of doing their job. I don’t want to be viewed like that.” This is an example of a toxic work environment.
If you are a shop owner, you are a leader. And leaders must be approachable. That means that you are willing to hear the concerns of others and have them express themselves. It also means that while you may not agree with someone’s perspective on an issue, it is their perspective, and that viewpoint needs to be recognized and respected.
Make it known that you want to hear the opinions of others. Literally, ask for input from others. And thank those that speak up. Now, I am not saying that you need to act on every concern or opinion. That would not be realistic. But just listening may be enough. And you never know, someone in your company may have an idea that you never thought about and even improve your business.
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By Joe Marconi
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By carmcapriotto
Our panel discusses the topic of language and terminology changes in the automotive aftermarket service industry. It's important to use clear and professional language with employees and customers, as well as the significance of honesty and trust in communication. They also touch on the distinction between "technician" and "mechanic" and the need for ongoing training and teamwork. We hope that our discussion will inspire you to reflect on your own communication practices and make necessary improvements.
Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Autoflow. Chris’s previous episodes HERE
Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE Jon Kloosterman, Director of Operations, WestSide Service, Zeeland, MI. Jon’s previous episodes HERE Show Notes:
Industry Terminology: It’s Time to Change it. Can You Get Behind This? [RR 571] The mindset shift (00:02:07) Discussion on the importance of mindset in implementing changes and improvements in the automotive business. Rock star or not? (00:03:38) Exploration of the language used to describe employees, specifically the term "rock star" and its potential negative connotations. Customers or clients? (00:06:06) The significance of referring to customers as clients and the impact it has on the professionalism and relationship-building within the business. The value of language in communication (00:07:54) Discussion on the importance of language in communication with clients and staff, and the use of terms like service writer, service advisor, and service consultant. The shift from mechanic to technician (00:11:08) Exploration of the evolving role of automotive professionals from mechanics to technicians due to advancements in technology and the need for specialized skills. Developing teamwork and efficiency (00:16:09) The benefits of pairing young technicians with experienced ones to boost efficiency and create a sense of teamwork in the shop. Using inclusive language and emphasizing teamwork (00:17:16) They talk about the importance of using inclusive language like "team members" instead of "employees" and how it fosters a sense of unity and common goals. Being mindful of communication and emotions (00:19:47) The conversation shifts to the significance of being aware of one's emotions and communication style, especially when dealing with employees, and the impact it has on team dynamics and employee retention. The importance of language and communication (00:23:28) Discussion about the need for patience and grace with young employees, the importance of using positive language with customers, and the impact of words on customer experience. Empathy towards customers (00:24:20) Emphasizing the importance of empathy and understanding towards customers, recognizing that they may be going through difficult situations, and the role of service teams as counselors. The power of effective communication (00:26:21) Highlighting the art of effective communication, the significance of practicing communication skills, and the introduction of Remarkable Results Toastmasters group for leaders in the automotive aftermarket. Creating an Identity (00:31:16) Discussion on turning actions into identities and empowering employees to take action. Affirmations and Positive Thinking (00:32:05) The importance of affirming ourselves and using positive language to combat negative thoughts. Standardizing Terminology (00:36:39) The need to standardize industry terminology and eliminate confusing acronyms when communicating with customers. The invoice vs. work order discussion (00:38:25) The hosts discuss the terminology used in the automotive industry, specifically the difference between using the terms "invoice" and "work order" when interacting with customers. Understanding AI and big data models (00:40:09) The topic of artificial intelligence (AI) and the role of big data models in shaping AI responses and interpretations. The importance of effective communication (00:44:21) The significance of effective communication within teams and with clients, highlighting the impact of words on professionalism and everyday interactions. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
Talking Points
Why Pet Peeves? They’re annoying. We don’t typically go negative, but sometimes there’s a time for it. We see them everywhere (busy billboards) - driving down the road, scrolling social, visiting websites… What turns you off when looking for a product/service? Email us. Post in our group! Think about the customer journey - from their search for you all the way to after the purchase When a phone # is not clickable on a website Seeing the same social media post on multiple profiles No way to conveniently contact the company Marketing that doesn’t match the experience Voice mail that’s full FB Ads for a shop in another part of the country Brand Confusion Not responding to a phone message or form fill Lack of CTA My Team’s Marketing Mistakes Observations Marketing that lacks cohesive messaging. Every medium is independent. Going straight for the sale Forgetting to promote your services Marketing without learning Hiring local or the cheapest Having no plan Not sharing who you are (literally and figuratively) Not knowing your audience Failing to go organic marketing Believing Google Ads will save you Stopping! I’m busy, so let me stop my marketing…. Creates panic in the long run. Not representing the entire team/shop Lacking understanding in the value of a great website/landing page Terrible phone skills
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Aftermarket Radio Network
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Carm Capriotto introduces a special edition of Remarkable Results Radio featuring the Joe's Garage training bay at AAPEX that provides training and career opportunities this fall. Our panel discusses the unique opportunity at Joe's Garage, where they will bring together people from distribution, trainers, shop owners, and lead technicians to work on vehicles in real time. They also discuss the importance of quality parts, attracting the youth to the industry, professionalism, continuous learning, and the impact of attending AAPEX. They are passionate about the future of the automotive industry and encourage young talent to join.
Jason Rainey, Vice President, NAPA Auto Care. Jason’s previous episodes HERE
Dwayne Myers, Dynamic Automotive, 6 locations, Maryland. Dwayne’s previous episodes HERE. Frank Scandura, Frank’s European Service, Las Vegas, NV. Frank’s previous episodes HERE. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Vic Tarasik, CEO of Shop Owner Coach. Vic’s previous episodes HERE. Show Notes
The Training Bay at AAPEX (00:00:01) Discussion about Joe's Garage, a teaching and repairing opportunity at AAPEX, and the upcoming service awards. Bringing Industry Professionals Together (00:02:11) Explaining the unique opportunity at Joe's Garage to bring together people from distribution, teachers, shop owners, and lead technicians to work on vehicles. Benefits and Opportunities (00:04:15) Discussion about the benefits of attending AAPEX, including exposure for products, software demonstrations, and the opportunity to help veterans and educate the next generation. The push for skilled trades (00:08:48) Discussion about the opportunity and importance of skilled trades in the industry, and the potential career path for students. The bridge between generations (00:09:49) Exploring the role of experienced technicians and shop owners in mentoring and fostering the younger generation in the industry. Challenges of organizing the event (00:11:46) Discussion about the challenges faced in bringing together various industry stakeholders and working towards a common vision for the event. The importance of quality parts (00:16:47) Encouraging suppliers to make better parts to avoid returns and ensure customer satisfaction. The role of NAPA in the industry (00:17:20) Acknowledging NAPA's support and their understanding of the importance of selling good parts for good money. Promoting career opportunities in the automotive industry (00:18:40) Highlighting the various career paths available in the industry and the need to attract and retain young talent. The importance of introducing young talent to the automotive industry (00:24:56) Discussion on the value of encouraging young individuals, particularly sons, to pursue a career in the automotive industry. The professionalism and growth of the industry (00:26:36) Emphasis on the need for professionalism and growth within the automotive industry, and the role of events like Joe's Garage in promoting these values. The transformative impact of attending AAPEX (00:29:36) Personal testimonies on the transformative impact of attending AAPEX, including gaining knowledge, improving oneself, and discovering opportunities within the industry.
Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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