Chrysler agency BBDO on the hook for $58.1 Million
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By Joe Marconi in Joe's Blog1 commentI am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
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By carmcapriotto
Rick White discusses the challenges of maintaining focus and avoiding distractions. He explores the negative effects of distractions on productivity and share insights on how to improve focus. Rick White, a business coach, provides tips on creating bubbles of focus, scheduling tasks, and setting boundaries with distractions. He emphasizes the importance of having a clear destination and purpose, as well as the need to overcome obstacles and challenges.
Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE.
Show Notes
The importance of focus and distractions (00:00:01) Discussion on distractions in daily life and the negative effects on productivity. Distractions in today's world (00:02:07) Exploration of the various distractions in modern life, including social media and psychological behaviors. Tips for improving focus (00:05:00) Rick White provides insights on improving focus, including creating bubbles of focus, scheduling tasks, and avoiding distractions. Discussion on the importance of staying focused on the goal and not comparing oneself to others.i se Overcoming obstacles and finding success through adversity (00:15:04) Rick White shares examples of successful individuals who faced challenges and overcame them, highlighting the importance of perseverance and resilience. The importance of having a destination (00:19:33) Discussion on the significance of having a clear goal or destination to create focus and avoid distractions. The power of the "why" (00:21:02) Exploration of the emotional aspect of setting goals and understanding the purpose behind them to stay motivated and focused. Creating a distraction-free workplace (00:26:16) Tips on minimizing distractions in the workplace, including setting boundaries. The importance of removing distractions (00:26:20) Discussion on the dangers of distractions in the auto service industry and the need to remove distractions for safety and productivity. Tips for maintaining focus (00:27:49) Insights on how to improve focus and avoid distractions, including writing down tasks and avoiding interruptions. The impact of social media on attention (00:32:18) Discussion on the attention-grabbing tactics used by social media platforms and the importance of using social media intelligently. The importance of focus and avoiding comparisons (00:34:40) The mistake of thinking that life and business are finite games, the negative effects of comparing oneself to others, and the importance of comparing oneself to their potential. The role of comfort zones and downtime (00:36:25) The benefits of the comfort zone as a place to recharge and recover, the importance of having downtime, and enjoying activities that provide comfort and relaxation. Maintaining focus and avoiding self-imposed stress (00:39:38) The importance of finding joy and fun in work, avoiding self-imposed stress, and creating a positive culture in the workplace. The importance of focus (00:43:03) Discussion on the impact of focus using the example of Michael Phelps gold medal. Getting a coach for more focus (00:43:50) The benefits of having a coach to improve focus and accountability. Expecting ups and downs in performance (00:44:30) Understanding that performance will fluctuate but as long as it trends upward, it's considered progress. Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Is it possible to grow your shop's revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop's current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don't stop when business is busy.
Carrie-Lynn Rodenberg, Turnkey Marketing. Carrie's previous episodes HERE
Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast. Kim and Brian's previous episodes HERE
Tony Mercury, VP of Revenue, Autoshop Solutions. Tony's previous episodes HERE
Show Notes:
Watch Video Episode The importance of setting goals (00:03:21) The importance of setting specific, measurable, achievable, results-oriented, and timely goals for marketing strategies. Cohesive marketing approach (00:04:17) The importance of having a web of marketing tactics that work together and support each other, rather than relying on a single tactic. Support systems in marketing (00:06:16) The need for a shop to have strong support systems in place, such as skilled service advisors and technicians, in order to effectively handle the increased business generated by marketing efforts. The importance of patience in marketing and sales (00:07:16) Discussion on the need for patience in marketing and sales, and the importance of having processes in place for effective hand-off from marketing to sales. Improving reputation and community involvement (00:08:34) Exploration of strategies to improve reputation, including addressing internal issues, responding to negative reviews, and getting involved in the community. Coaching and marketing for top tier shops (00:10:59) Discussion on the role of coaches for top tier shops, the need for marketing to support growth, and the benefits of attending trade shows and industry events. The importance of retained earnings (00:15:38) Discussion on the financial aspects of running a business, including taxes, debt service, and retained earnings. Setting ambitious growth goals (00:16:18) Encouragement to aim for higher revenue targets and invest more in marketing to achieve growth beyond $1 million. Importance of marketing strategy (00:17:06) Exploration of the role of marketing in business growth, including hiring in-house marketing personnel or working with external marketing companies. The importance of seeking advice from successful shop owners (00:24:17) Seeking advice and information from successful shop owners Building a rock-solid foundation for marketing (00:25:13) The importance of having a strong foundation in place before competing with larger shops and suggests alternative marketing strategies for smaller shops with limited budgets. Prioritizing retention marketing over acquisition marketing (00:27:43) The significance of focusing on retaining existing customers rather than solely acquiring new ones, and how providing exceptional customer service and personalized experiences can contribute to customer loyalty. Reality is our friend (00:32:28) Discussion on the importance of accepting the reality of marketing and embracing it as a friend. Creating memorable customer experiences (00:34:09) Importance of providing exceptional customer experiences to create loyalty and retention. Investing in marketing for business growth (00:35:54) Exploration of the need to allocate a budget for marketing to achieve business growth goals. Self-auditing (00:40:59) Understanding the effectiveness of past marketing efforts and seeking advice from other shop owners. Creating a cohesive marketing message (00:42:04) Ensuring that all marketing materials, including ads and social media, align with the shop's brand and message. Continuous marketing (00:46:57) Avoiding the mistake of stopping marketing efforts when the shop is busy and investing in infrastructure to handle the increased business. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By Joe Marconi
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By Joe Marconi
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