Chrysler agency BBDO on the hook for $58.1 Million
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By carmcapriotto
Insights to the Vision Hi-Tech Training & Expo 2024 Class “Which Scan Tool Should I Buy?" on Thursday, February, 29, from 1pm-5pm. Our panel discusses the importance of tailoring scan tool recommendations to a technician's specific needs, including the car lines they work on, their budget, and the features they require. Don't sit on the value of seeking advice from experienced users and trainers to make informed decisions. Justin Morgan LMV Bavarian Technical Support and Trainer, ASE-Wave Technical Ambassador. Justin’s Previous Episode HERE. Tanner Brandt, Autodiag Clinic. Tanner’s previous episodes HERE. Scott Shotton, The Driveability Guys. Scott’s previous episodes HERE. Show Notes
Vision Hi-Tech Training & Expo: https://visionkc.com/ Which Scan Tool Should I Buy? Thursday, February 29, 2024, 1pm-5pm Importance of proper training (00:01:18) The need for proper training in understanding the capabilities and limitations of scan tools. Factors to consider when recommending a scan tool (00:04:35) Questions to ask when recommending a scan tool, including car lines, functionalities, and budget considerations. Impact of feedback on scan tool development (00:06:08) Discussion on the importance of feedback from users and the impact of feedback on the development and availability of scan tools. Remote access and networking (00:10:02) The benefits of remote access for professional tech support and peer-to-peer networking among technicians. Understanding the capabilities of scan tools (00:13:34) Discussion on the importance of understanding the capabilities and limitations of scan tools before making a purchase. Importance of Proper Training (00:19:42) The importance of proper training before investing in tools and the impact of buying from industry-connected vendors. The Value of Support (00:22:04) The significance of having support when using tools, illustrated by a story about receiving support for a scope issue. Learning Methods (00:25:30) Discussion on different training methods, with a focus on the effectiveness of hands-on and in-person training. Virtual Training Challenges (00:26:51) The challenges of virtual training and the importance of in-person training to understand diagnostic processes. Hybrid Training Approach (00:32:08) Exploring the idea of a hybrid training approach combining virtual classes and hands-on sessions for better learning. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The topic of bankruptcy is not fun and is often filled with shame. It is painful but there is hope. Brian and Kim join automotive industry coaches and former shop owners to tell their stories and share the lessons learned, emotions, and hope of reaching the other side filled with promise and new perspectives.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
How can different personality types impact leadership and success in business? Murray Voth discusses the importance of understanding personality types in business. He introduces a new acronym, CASE, which stands for Controller, Analyzer, Socializer, and Entrepreneur. The conversation also covers the role of human motivation, clear expectations and accountability in managing employees, and the importance of giving space to your partner in a marriage and how it applies to business relationships. Find out how you can create a harmonious and productive team dynamic, where individuals can play to their strengths and contribute effectively to the business. Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE Show Notes
CASE: Controller, Analyzer, Socializer, Entrepreneur Defaulting to Personality Types Under Stress (00:08:42) Discussion on how individuals default to certain personality types under moments of stress, fear, and overwhelm. Understanding and Utilizing Different Personality Types in Leadership (00:09:45) Exploring how different personality types, such as controllers, analyzers, socializers, and entrepreneurs, can contribute to effective leadership and business success. Using the SOAR Acronym for Problem-Solving (00:16:19) Introduction of the SOAR acronym (Situation, Outcome, Action, Results) as a tool for problem-solving and decision-making in coaching and personal development. The Outcome and Visualization (00:17:08) Discussing the importance of imagining the desired outcome and visualizing the qualities and skills of a potential service advisor. Taking Actions (00:17:57) Exploring the necessary actions to achieve the desired outcome, such as creating an advertisement, conducting interviews, and ultimately hiring a service advisor. Dopamine and Accountability (00:18:51) Highlighting the role of dopamine in motivating and rewarding oneself throughout the process, as well as redefining accountability as providing clear expectations and tools for employees. The technician who is a serial or the visionary (00:25:22) Discusses the different types of technicians and how to effectively utilize their skills and strengths in a shop environment. The analyzer technician who spends excessive time diagnosing (00:26:17) Explores the reasons behind why some technicians feel the need to overanalyze and prove themselves, and shares a personal story about an apprentice. The importance of decision making and understanding personal strengths (00:30:46) Highlights the impact of decision making on business and personal life, and emphasizes the importance of making decisions based on strengths rather than getting stuck in analysis paralysis. The Growth Mindset vs Fixed Mindset (00:35:20) The concept of growth mindset vs fixed mindset and how it affects learning and personal development. Fear of Regret (00:37:43) The fear of regret and how it holds people back from making decisions and taking risks. The Check Engine Lights of Your Business (00:41:46) Teaching business owners to diagnose their business using KPI technology and scanning tools. Learning How to Learn (00:42:31) Beta testing the idea of using personality assessments to understand team dynamics and improve business performance. Playing to Strengths in the Shop (00:43:36) Positioning team members based on their strengths, such as having analyzers in the background and socializers at the front counter. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Rick White discusses the challenges of maintaining focus and avoiding distractions. He explores the negative effects of distractions on productivity and share insights on how to improve focus. Rick White, a business coach, provides tips on creating bubbles of focus, scheduling tasks, and setting boundaries with distractions. He emphasizes the importance of having a clear destination and purpose, as well as the need to overcome obstacles and challenges.
Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE.
Show Notes
The importance of focus and distractions (00:00:01) Discussion on distractions in daily life and the negative effects on productivity. Distractions in today's world (00:02:07) Exploration of the various distractions in modern life, including social media and psychological behaviors. Tips for improving focus (00:05:00) Rick White provides insights on improving focus, including creating bubbles of focus, scheduling tasks, and avoiding distractions. Discussion on the importance of staying focused on the goal and not comparing oneself to others.i se Overcoming obstacles and finding success through adversity (00:15:04) Rick White shares examples of successful individuals who faced challenges and overcame them, highlighting the importance of perseverance and resilience. The importance of having a destination (00:19:33) Discussion on the significance of having a clear goal or destination to create focus and avoid distractions. The power of the "why" (00:21:02) Exploration of the emotional aspect of setting goals and understanding the purpose behind them to stay motivated and focused. Creating a distraction-free workplace (00:26:16) Tips on minimizing distractions in the workplace, including setting boundaries. The importance of removing distractions (00:26:20) Discussion on the dangers of distractions in the auto service industry and the need to remove distractions for safety and productivity. Tips for maintaining focus (00:27:49) Insights on how to improve focus and avoid distractions, including writing down tasks and avoiding interruptions. The impact of social media on attention (00:32:18) Discussion on the attention-grabbing tactics used by social media platforms and the importance of using social media intelligently. The importance of focus and avoiding comparisons (00:34:40) The mistake of thinking that life and business are finite games, the negative effects of comparing oneself to others, and the importance of comparing oneself to their potential. The role of comfort zones and downtime (00:36:25) The benefits of the comfort zone as a place to recharge and recover, the importance of having downtime, and enjoying activities that provide comfort and relaxation. Maintaining focus and avoiding self-imposed stress (00:39:38) The importance of finding joy and fun in work, avoiding self-imposed stress, and creating a positive culture in the workplace. The importance of focus (00:43:03) Discussion on the impact of focus using the example of Michael Phelps gold medal. Getting a coach for more focus (00:43:50) The benefits of having a coach to improve focus and accountability. Expecting ups and downs in performance (00:44:30) Understanding that performance will fluctuate but as long as it trends upward, it's considered progress. Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Is it possible to grow your shop's revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop's current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don't stop when business is busy.
Carrie-Lynn Rodenberg, Turnkey Marketing. Carrie's previous episodes HERE
Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast. Kim and Brian's previous episodes HERE
Tony Mercury, VP of Revenue, Autoshop Solutions. Tony's previous episodes HERE
Show Notes:
Watch Video Episode The importance of setting goals (00:03:21) The importance of setting specific, measurable, achievable, results-oriented, and timely goals for marketing strategies. Cohesive marketing approach (00:04:17) The importance of having a web of marketing tactics that work together and support each other, rather than relying on a single tactic. Support systems in marketing (00:06:16) The need for a shop to have strong support systems in place, such as skilled service advisors and technicians, in order to effectively handle the increased business generated by marketing efforts. The importance of patience in marketing and sales (00:07:16) Discussion on the need for patience in marketing and sales, and the importance of having processes in place for effective hand-off from marketing to sales. Improving reputation and community involvement (00:08:34) Exploration of strategies to improve reputation, including addressing internal issues, responding to negative reviews, and getting involved in the community. Coaching and marketing for top tier shops (00:10:59) Discussion on the role of coaches for top tier shops, the need for marketing to support growth, and the benefits of attending trade shows and industry events. The importance of retained earnings (00:15:38) Discussion on the financial aspects of running a business, including taxes, debt service, and retained earnings. Setting ambitious growth goals (00:16:18) Encouragement to aim for higher revenue targets and invest more in marketing to achieve growth beyond $1 million. Importance of marketing strategy (00:17:06) Exploration of the role of marketing in business growth, including hiring in-house marketing personnel or working with external marketing companies. The importance of seeking advice from successful shop owners (00:24:17) Seeking advice and information from successful shop owners Building a rock-solid foundation for marketing (00:25:13) The importance of having a strong foundation in place before competing with larger shops and suggests alternative marketing strategies for smaller shops with limited budgets. Prioritizing retention marketing over acquisition marketing (00:27:43) The significance of focusing on retaining existing customers rather than solely acquiring new ones, and how providing exceptional customer service and personalized experiences can contribute to customer loyalty. Reality is our friend (00:32:28) Discussion on the importance of accepting the reality of marketing and embracing it as a friend. Creating memorable customer experiences (00:34:09) Importance of providing exceptional customer experiences to create loyalty and retention. Investing in marketing for business growth (00:35:54) Exploration of the need to allocate a budget for marketing to achieve business growth goals. Self-auditing (00:40:59) Understanding the effectiveness of past marketing efforts and seeking advice from other shop owners. Creating a cohesive marketing message (00:42:04) Ensuring that all marketing materials, including ads and social media, align with the shop's brand and message. Continuous marketing (00:46:57) Avoiding the mistake of stopping marketing efforts when the shop is busy and investing in infrastructure to handle the increased business. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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