Quantcast
Jump to content

general heavy-duty 728x90


general heavy-duty 468x60


general heavy-duty 250x250

GM to cut 1,000 low-rated dealerships next year


Recommended Posts


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By Joe Marconi
      Training is becoming more and more crucial, mainly because technology is changing at light speed. 
      Do you have a training budget?  How do decide how much money should be allocated to a budget, and what areas of training?  
       
       
    • By ASOG Podcast
      New Tires With Wheel Alignment Scam - Avoid Rip Offs: Two Shop Owners React
    • By Joe Marconi
      I think in the short term, the internal combustion engine is not going anywhere soon. But what about the long term?  If the electric vehicle is to become the dominant vehicle model in the future, how does that change the traditional gas station business? 
      I think it would be interesting to hear from our fellow gas station shop owners, and how they view their future. 
       
    • By Joe Marconi
      SOURCE: Tire Review Magazine: 
      Auto shoppers in America are more likely than ever before to consider buying a fully electric vehicle, and new EV entries are responsible for much of the added consideration. These new entries, many from long-established vehicle manufacturers, are turning EV skeptics into likely EV considerers, according to the J.D. Power 2022 U.S. Electric Vehicle Consideration Study.
       
      The percentage of shoppers who say they are “very likely” to consider an EV for their next purchase or lease climbs to 24%, four percentage points higher than a year ago, the study says. Several factors are at work in promoting the increase, but the introduction of new electric models—some of which are in an important and largely untapped segment such as pickup trucks—is a primary reason for the increased consumer interest. One hurdle to EV adoption revolves around shoppers’ living and working situations. There is a substantially higher ratio of shoppers who own their home who say they are “very likely to consider” an EV (27%) than those who rent (17%). Not only are homeowners more affluent, on average, but are more likely to be able to charge an EV at their residence. Perhaps most tellingly, 34% of those who indicate they are unlikely to consider purchasing an EV say they lack access to any charging capabilities at home or work.
      The study, now in its second year, finds that the more vehicle owners drive, the more they are likely to consider an EV. While daily commuters who are encountering higher fuel prices are logical candidates to switch to EVs, those who take frequent vacations and road trips might be assumed to be less likely to adopt EVs. But, like heavy commuters, heavy road-trippers have a higher EV purchase consideration tendency than those who use their vehicles less often for this purpose. It could be an indication that frequent drivers are increasingly seeing the advantages of EVs compared with their gasoline-powered counterparts.  
      Still, as the number of EV models proliferates, auto manufacturers must seek to convert the large percentage of EV shoppers who say they are “somewhat likely” to consider into actual customers. The study points out a key opportunity to accomplish that: expose EVs to those shoppers who have never driven, ridden in or even sat in such a vehicle.
      Echoing last year’s findings, the 2022 study reveals that firsthand experience with EVs plays an important role in purchase consideration. Only 11% of study respondents who had no personal experience at all with EVs say they are “very likely” to consider an EV. That percentage more than doubles to 24% among those new-vehicle shoppers who have simply been a passenger in an EV and rises to 34% among those who have driven an EV. Owners of EVs are also sold on the technology, as 48% of owners say they are “very likely” to consider another EV for their next vehicle purchase.
      Following are key findings of the 2022 study:
      EV consideration stronger among premium buyers: Since purchase price continues to play a prominent role in the vehicle purchase process, and because EVs often have higher price tags than their gas-powered counterparts, it is not unexpected that EVs are finding more favor among premium buyers than mass-market buyers. Some 37% of premium vehicle owners indicate they are “very likely” to consider an EV for their next purchase vs. just 21% among those who currently own mass-market vehicles. EV consideration by owners of mass-market vehicles on the rise: Though premium vehicle owners remain more likely to consider EVs than owners of mass-market vehicles, the owners of mass-market vehicles increasingly register an interest in buying an EV. The year-over-year increase in those who say they are “very likely” to consider an EV is up to six percentage points among owners of mass-market vehicles and up one percentage point among owners of premium vehicles. This suggests some owners of mass-market vehicles are receptive to more affordable EVs. More information engenders more consideration: The study reinforces findings from a year ago that a lack of information about EVs is a key factor in shoppers’ rejection of them. Nearly one-third (30%) of rejecters cite a lack of information as a reason for their lack of consideration. Because firsthand experience with EV technology is still not entirely commonplace, shoppers need to be better informed about the ownership experience they offer. EV consideration by geographic location: It is not unexpected that new-vehicle shoppers in the West region show the highest proclivity for EV purchase. Some 31% of those in the West say they are “very likely” to consider an EV. Surprisingly, the South (26%) tops the Northeast (22%) among those who say they are “very likely” to consider an EV. The North Central is at 22%. Legacy automakers turn in strong showing: Owners of numerous mass market brands express an increased interest in EVs from a year ago. At the same time, owners of several premium brands, including Tesla, express somewhat less interest in making their next vehicle an EV. “Tesla remains a dominant player, but new-vehicle shoppers are proving quite willing to consider EVs from legacy brands,” Stropp said. The U.S. Electric Vehicle Consideration Study is used to gauge EV shopper consideration. Study content includes overall EV consideration by geography; demographics; vehicle experience and use; lifestyle; and psychographics, the company says. It also includes model-level consideration details such as cross-shopping and “why buy” findings and an analysis of reasons for EV rejection. The study measured responses from 10,030 consumers and was fielded from February through April 2022.
       
       
    • Advertise your services or products to passers-by attracting them towards your business
    • By carmcapriotto
      Rachel Spencer, Spencer’s Auto Repair, Krum, Texas. Rachel's Previous Episodes HERE
      Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ
      Key Talking Points
      What do your customers value the most? What do they want from you? Your customers are your best source for marketing 62% of Rachels customers asked someone who they should go to. Implemented referral cards for customers. Those customers still checked Google for the number of reviews and what was said.  37% thought google reviews were important.  Top 3 benefits to customers in Rachel’s shop- warranty, loaner cars, speed of service Google Form and QR codes Bad Google reviews- people make mistakes, it’s up to you to make it right and validate the other 5 star reviews.  Alleviating customer stress by communicating clear expectations and following through- loaner car availability, financing,  Surveying both emotions and thoughts- what were you feeling? What was your first thought? To get a good sample you need at least 50 responses New customers- why did they choose you? Frequency of surveys- every few years unless there is a change in the environment (inflation, interest rates, fear of unknown)   Number of questions- 10-12 questions   Headline for the survey- “your opinion matters”  Get survey ideas at Jimmy Alauria site: www.winningautoshops.com Google Reviews Episode with Jimmy Lea [RR 747]  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...