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Social media marketing is a way to promote your business on the internet via social networking. This has grown to encompass a very large number of websites and methods.

 

 

The savvy internet marketer is learning how to use this powerful marketing method to grow their business and make valuable contacts for the future.

 

 

 

Of course this also means making more money if you do it right. Let's take a look at 4 ways to use social media marketing to make money online.

 

 

1. Blogging is a very strong way to combine various forms of social media marketing all in one place. If you do not have a blog you are losing ground to your competitors who do.

 

 

2. Social bookmark your blog posts to create traffic from social directories and as search engine bait for search engine traffic.

 

 

Be sure and use a quality blogging platform such as WordPress. They offer a terrific plug-in that makes social bookmarking a blog post very simple.

 

 

Social bookmarking gives you a way to get backlinks to your blog very quickly. You should be bookmarking to social directories such as Technorati, Digg, Stumbleupon, and Propeller.

 

 

Also go get a Twitter account and learn how to make friends and use it to drive traffic to your blog. This is fast becoming one of the top social sites online.

 

 

3. Video such as You Tube is becoming a favorite way for bloggers to add some excitement to their blogs, but it is also much more than that.

 

 

Many bloggers are also easily creating videos and putting them online on their blog. This is a very powerful form of social media that is giving your visitor what they want. Many people are a product of the TV generation and like to learn by watching as opposed to reading.

 

 

4. Discussion forums are a great place to make friends and sell products if you do it right. They can also be an excellent place to create joint ventures and millions of dollars are sold online now because of these.

 

 

There is much more we could say about social media including social networking in places such as FaceBook, My Space, and many others. The bottom line is making money online via social media all comes down to finding a way you enjoy and then mastering how to use it to your business and personal advantage.

 

 

 

 

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  • 2 months later...
Posted

I have to agree that social networking has grown allot. Allyou hear these days is Facebook, MySpace, Twitter, etc. The news agencies use thse channels also.

 

I guess this is the social network for shop owners.... ;)

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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