Staying Humble While Promoting Your Community Involvement [E142] - The Auto Repair Marketing Podcast

[carmcapriotto]

Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.

We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.

Tune in now to learn how to support your community while staying humble and making a real impact!

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 

Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.

Lagniappe (Books, Links, Other Podcasts, etc)

Start with Why - By Simon Sinek

Our Daily Bread Food Bank

Commission Mankind

Show Notes with Timestamps

• Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.
• Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.
• Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.
• Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.
• Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.
• Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.
• Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.
• Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.
• Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.
• Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.
• Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.
• Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.
• Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. 
• Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.
• Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing.
• Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops.
• Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement.
• Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return.
• Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations.
• Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities.
• Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served.
• Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically.
• Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts.
• Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill.
• Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions.
• Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support.
• Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities.
• Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building.
• Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback.
• Closing Remarks and Sponsorship Acknowledgment (00:31:36)  Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

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