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Automotive Training: A Business Strategy [RR 925]


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There is no getting around the importance of training and mentorship in the automotive service repair industry. A strong commitment to training provides many long-term benefits for business growth. A collaborative approach to learning is encouraged, creating in-house experts and fostering a culture of continuous improvement. Brandon advocates for staying technologically updated and customer-focused to ensure business success. The episode underscores training's vital role in enhancing customer service and business success. Brandon Steckler, instructor for CarQuest Institute and WorldPAC Training Institute, Technical Editor for MotorAge Magazine. Brandon’s previous episodes HERE. Show Notes

  • The Importance of Mentorship (00:01:45) Brandon's mentor, Jim Morton, and the impact of mentorship on his career.
  • Passing on Knowledge (00:02:53) Brandon's commitment to guiding and mentoring younger technicians.
  • Learning from Mistakes (00:03:27) The value of sharing personal mistakes and lessons in training sessions.
  • Influence and Impact (00:04:56) The significance of influencing and changing lives as a trainer in the automotive industry.
  • Motivation for Technicians (00:05:24) The evolving motivations for technicians and the importance of ongoing education.
  • The Role of Training (00:06:15) The critical role of ongoing education and networking for technicians.
  • Engaging Training (00:07:03) Brandon's approach to engaging and building trust with trainees.
  • Staying Current (00:11:07) The importance of continuous learning and the 85% rule
  • Teaching in Europe (00:16:30) Brandon's experience teaching in the UK and Ireland, and plans for future classes.
  • Importance of Mentorship (00:18:27) Brandon discusses the value of sharing mistakes and not being a hero in teaching, emphasizing mentorship.
  • Encouraging Questions (00:20:11) The positive impact of asking questions and fostering a network of knowledge in training sessions.
  • Creating Technical Content (00:22:51) Brandon's process for creating technical videos and the importance of creating useful content for technicians.
  • Value of Training (00:26:48) Brandon's approach to building confidence in technicians through training and the impact of a positive learning environment.
  • Understanding Shop Ownership (00:29:08) Brandon's realization of the responsibilities and challenges of shop ownership and the importance of a well-rounded skill set.
  • Managing Training Responsibilities (00:29:57) Discussion on the responsibility of shop owners to invest in structured training programs and the benefits of investing in employees.
  • Challenges of Time and Money (00:31:40) The difficulty of allocating time and money for training, and the importance of seeing the return on investment in training.
  • The Importance of Solutions (00:33:28) Emphasizing the need to focus on finding solutions rather than dwelling on problems, and the positive outcomes that result from this mindset.


Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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      Not shownotes.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      Click to go to the Podcast on Remarkable Results Radio


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