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Automotive Training: A Business Strategy [RR 925]


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There is no getting around the importance of training and mentorship in the automotive service repair industry. A strong commitment to training provides many long-term benefits for business growth. A collaborative approach to learning is encouraged, creating in-house experts and fostering a culture of continuous improvement. Brandon advocates for staying technologically updated and customer-focused to ensure business success. The episode underscores training's vital role in enhancing customer service and business success. Brandon Steckler, instructor for CarQuest Institute and WorldPAC Training Institute, Technical Editor for MotorAge Magazine. Brandon’s previous episodes HERE. Show Notes

  • The Importance of Mentorship (00:01:45) Brandon's mentor, Jim Morton, and the impact of mentorship on his career.
  • Passing on Knowledge (00:02:53) Brandon's commitment to guiding and mentoring younger technicians.
  • Learning from Mistakes (00:03:27) The value of sharing personal mistakes and lessons in training sessions.
  • Influence and Impact (00:04:56) The significance of influencing and changing lives as a trainer in the automotive industry.
  • Motivation for Technicians (00:05:24) The evolving motivations for technicians and the importance of ongoing education.
  • The Role of Training (00:06:15) The critical role of ongoing education and networking for technicians.
  • Engaging Training (00:07:03) Brandon's approach to engaging and building trust with trainees.
  • Staying Current (00:11:07) The importance of continuous learning and the 85% rule
  • Teaching in Europe (00:16:30) Brandon's experience teaching in the UK and Ireland, and plans for future classes.
  • Importance of Mentorship (00:18:27) Brandon discusses the value of sharing mistakes and not being a hero in teaching, emphasizing mentorship.
  • Encouraging Questions (00:20:11) The positive impact of asking questions and fostering a network of knowledge in training sessions.
  • Creating Technical Content (00:22:51) Brandon's process for creating technical videos and the importance of creating useful content for technicians.
  • Value of Training (00:26:48) Brandon's approach to building confidence in technicians through training and the impact of a positive learning environment.
  • Understanding Shop Ownership (00:29:08) Brandon's realization of the responsibilities and challenges of shop ownership and the importance of a well-rounded skill set.
  • Managing Training Responsibilities (00:29:57) Discussion on the responsibility of shop owners to invest in structured training programs and the benefits of investing in employees.
  • Challenges of Time and Money (00:31:40) The difficulty of allocating time and money for training, and the importance of seeing the return on investment in training.
  • The Importance of Solutions (00:33:28) Emphasizing the need to focus on finding solutions rather than dwelling on problems, and the positive outcomes that result from this mindset.


Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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