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Aldo Gomez discusses the significance of self-understanding and acceptance in improving sales performance. Aldo shares his journey from being a service advisor to a sales trainer, emphasizing the importance of practicing presentation scripts and handling customer responses. He also differentiates between coaching for performance and development, highlighting the value of personal growth. Aldo reassures introverted individuals that they can be successful in sales and stresses the importance of a strong work ethic. Aldo Gomez, Business With Purpose, Sales Trainer, http://www.bwpcoach.com

Show Notes:

  • Understanding and Accepting Yourself (00:01:48) Aldo discusses the importance of understanding and accepting oneself in sales training, particularly when it comes to delivering presentations and scripts.
  • Practicing the Presentation (00:03:59) Aldo shares his personal experience of practicing the sales presentation in various locations, such as in front of a mirror and in the car, to become comfortable and natural with the script.
  • Being a Better Listener (00:04:48) The script is not meant to oversell or undersell, but to give confidence and allow the salesperson to focus on being a better listener during interactions with customers.
  • The struggle that got you to where you are (00:09:57) Aldo shares his experience of starting as a service advisor and the challenges he faced.
  • The importance of being a good student (00:13:16) Carm and Aldo discuss the significance of being a good student and learning from experienced mentors.
  • Reading and its benefits (00:16:18) Aldo talks about the importance of reading, how it develops the mind, and the impact it has on vocabulary and personal growth.
  • The importance of being a better person for better performance (00:19:15) Coaching for performance focuses on making salespeople better individuals to improve their motivation and job performance.
  • Embracing introversion in sales (00:20:06) Being an interesting introvert can be advantageous in sales, and it is better to focus on listening skills rather than being an exciting extrovert.
  • The value of personalized and interactive training (00:21:16) The training provided by Aldo Gomez and Barry Barrett is unique because it is tailored to individuals or small groups, allowing for more personalized attention and overcoming shyness. They also use role play and review actual phone calls with customers for effective learning.
  • The importance of being grateful for your job (00:28:04) Discussion on working as a service advisor and the benefits of the job.
  • Aldo's journey from service advisor to sales trainer (00:28:57) Aldo's background and experience working in various jobs before becoming a sales trainer.
  • Training for development and changing perspectives (00:31:08) The approach to sales training, focusing on personal development and changing perspectives to improve performance.

Thanks to our Partner, Dorman Products.

Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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