Quantcast
Jump to content


From Idea to Product: Dorman’s Process of Developing Products [AW 178]


Recommended Posts

Recorded Live at ASTE 2023, Lester Kovacs, Director of Ideation at Dorman Products, explains Dorman's unique approach to product development, including working closely with technicians, searching through junkyards for challenges, and conducting extensive testing. He also discusses supply chain issues, reaching out to their network for feedback, and upcoming products at Dorman.

Lester Kovacs, Director of Ideation, Dorman Products

Show Notes:

  • Uncovering Technician Challenges (00:04:02) Discussion on how Dorman works with technicians to uncover their challenges and develop solutions.
  • Part Availability and Supply Chain Issues (00:05:31) Conversation about supply chain issues and challenges with part availability for older vehicles.
  • The discovery of a new product category (00:08:31) Discussion about finding a new product category and the process of developing that particular product.
  • The challenge of developing new products (00:11:00) Exploration of the challenges faced in developing new products and the need to work against the clock.
  • Testing and validation of new products (00:12:58) Explanation of the testing and validation process for new products, including material testing, dimensional testing, and trial and test on actual vehicles.
  • The incubator analogy (00:15:54) Discusses the role of the incubator in finding and developing ideas, identifying bottlenecks, and resource decisions.
  • Percentage of ideas that make it (00:16:58) Discusses the percentage of ideas that make it through the validation process and the importance of a tight funnel to meet customer expectations.
  • Lester's career journey (00:18:04) Explores Lester's background, starting from his love for cars as a kid.
  • Changing Habits and Customer Perception (00:23:01) Discussion on the challenge of changing habits in the aftermarket industry and the need to shift customer perception of certain parts.
  • Improving Marketing Strategy and Relaunching Products (00:23:25) Exploration of the relaunch of a product line after initial poor sales, including collaboration with customers and counter professionals to improve marketing and sales strategies.
  • Suggestion for Website Enhancement (00:24:32) A suggestion to add a tab on the website to address why customers are not buying certain products, with testimonials and repair pictures to encourage sales.

Thanks to our Partner, Dorman Products.

Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

 

ARN-Website-Banner-July-2022-1200x400-1.

Screenshot_340-2.png

Click to go to the Podcast on Remarkable Results Radio

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      How we met - Chamber + Locally Owned Tangi during Covid Megan’s story - what got her into Promo Products Your automotive dealership background experience Why promo products? Your favorite promo product story? Your top tips for choosing promotional products Why work with a promo product agency rather than going straight to Vistaprint, Imprint, or other online retailers? Let’s talk set-up and other fees. One shop owner asked why do I have to pay setup fee every single time if the file is already there?  Another note/comment from a shop owner: how can they touch/feel/see before buying? Really looking for a company to display at our trade shows. How can we make this process of selecting/buying promo products easy? Any promo product pet peeves you have? Last words….  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Changing The Industry
      Working A Career Vs For A Paycheck #podcast #autorepairshop #carrepair #autorepairbusiness
    • By Changing The Industry
      Shop Marketing Pros Live at L&N Auto
    • By carmcapriotto
      Recorded Live at Vision Hi-Tech Training & Expo, Greg Bunch discusses the critical role of education, delegation, and elevation in the automotive industry. Greg shares insights on the challenges of transitioning from technician to shop owner and the necessity of adopting a mindset conducive to business growth. He emphasizes the importance of professional development and the dangers of becoming addicted to problem-solving and the impact on business growth. Greg Bunch, Aspen Auto Clinic, Transformers Institute. Listen to Greg’s previous episodes HERE. Show Notes
      The importance of education (00:00:01) Discusses the significance of education and professional development in the automotive industry. The impact of comfort (00:02:38) Explores the negative impact of seeking comfort and avoiding discomfort on professional development and business growth. The challenge of delegation (00:03:12) Discusses the difficulty of delegating responsibilities and the need for education and training in the process. The need for professional development (00:07:36) Emphasizes the importance of professional development and the lack of formal training in the automotive industry. Elevating and continuing education (00:12:44) Stresses the importance of ongoing education and elevation of employees, even after delegating responsibilities. Educate, Delegate, Elevate (00:16:44) Discussion on the importance of education, delegation, and elevation in business growth and leadership. Control Freaks and Coaching (00:18:03) Exploring the challenges of control freaks in business and the potential impact of coaching on their mindset. The Addiction to Problem Solving (00:19:35) The dangers of becoming addicted to problem-solving and the impact on business growth. The Challenges of Coaching (00:22:14) The stress and challenges coaches face in carrying the success or failures of their clients' businesses. Benefits to Retain Technicians (00:28:20) The importance of creating a positive culture and vision to retain talented technicians in the automotive industry. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections            
      Click to go to the Podcast on Remarkable Results Radio


  • Similar Tagged Content

  • Our Sponsors



×
×
  • Create New...