Technician Round Table: Mobile Technicians [THA 321]
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By Joe Marconi
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By carmcapriotto
This week Hunt discusses how sometimes reflecting on the past financials isn't always fun but its always necessary.
• What is the purpose of financials and how does past performance effect future expectations?
• How can I utilize past months or years financials to judge the accuracy or expectations of sales targets and projections?
• What can I learn from bad months and is there always something that needs to be done to change?
• How to understand the difference between the new normal or a one-time event that drastically changes your response?
Thanks to our partners, NAPA TRACS and Promotive.
Visit NAPATRACS.com and GoPromotive.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
We recently had the pleasure of attending a customer appreciation event put on by Tim Chakarian of Bommer PHD in Pasadena, CA. Tim did such an amazing job with this event that we had to have him on to talk about it. Listen in to get inspired, and take plenty of notes for your own event!
Talking Points
What made you want to host this event? This was not your first one. How to plan for an event - compare this event to your previous ones. Moving shop around Go visit another shop’s event - take ideas away Who to connect with to pull off a great event Partners? Vendors? Chambers? Professionals? (Renting tables/chairs, photographer, DJ, food, etc) Marketing the event Fliers Emails Social posts FB Event Chamber What to do while you are at the event hosting Delegate and let others do their thing When folks arrive - orient them to what is going on Introduction - what do you say? Prizes, Entertainment, Bounce House Announcements - what are you saying? Mingling - close conversations by introducing someone to someone else & thank them for coming Introducing others Cleanup and reorganization Follow-up - what to do after the event? Debriefing, review notes Anything you’d change/do differently? What’s your next event?
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Are you curious about what it's like to work for your family in the automotive industry? In this episode, Tracy Capriotto, Sara Fraser, and Kent Bullard discuss their journey into the automotive industry, the challenges and pressure to fill their father's shoes, and the need to find their own paths. They squash the misconception that working for family in the industry is easy and handed to them. It requires hard work and dedication to succeed in the automotive industry, regardless of family connections. They also touch on the challenges of preparing the next generation of professionals in the industry.
Kent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE.
Sara Fraser, Haas Performance Consulting, Sara’s previous episodes HERE.
Show Notes
The Kids Table: The Next Generation in the Automotive Industry (00:01:31) Tracy, Sarah, and Kent discuss their plan to start a series on the younger generation's perspective in the automotive industry. Sara's journey (00:04:25) Sara talks about how she started working for her father's company, from casual conversations to helping out with social media and eventually speaking at events. Kent's journey (00:05:26) Kent shares how he stumbled into the automotive industry while doing tech support for Verizon, and how his father offered him a job as a secretary, which eventually led to him becoming the COO and owner of the company. Tracy's journey (00:07:30) Tracy talks about how she started working for her father's podcast, initially helping out part-time with editing before eventually coming on full-time and realizing the many career paths available in the automotive industry. Building a career path (00:10:11) Kent Bullard talks about building his career path under his father's guidance. Pressure of working for a parent (00:11:31) The misconception is that working for a parent is easy Addressing the relationship with their fathers (00:12:44) Pressure of Filling Shoes (00:16:09-00:17:34) Tracy, Kent, and Sarah discuss the pressure they feel to fill their fathers' shoes in the automotive industry and the challenges they face in doing so. Being Yourself (00:17:34) Sara talks about the pressure she initially felt to fit into a certain mold when presenting and training, but ultimately learned to be herself. Creating Your Own Path (00:20:08) Kent emphasizes the importance of the next generation paving their path in the automotive industry and not continuing to do things the way they have been done. Working with Family (00:22:54) Tracy, Sarah, and Kent discuss the rewards and challenges of working with their fathers and the importance of trust and communication in their relationships. Finding Joy in Work (00:25:35) Sarah and Kent discuss how they found meaning and purpose in their work, and the importance of doing work you enjoy. The Importance of People in the Automotive Industry (00:27:52) The importance of people in the automotive industry, and how it is a people industry that happens to fix cars. The Power of Networking (00:28:22) Sara and Kent discuss the importance of attending industry events and networking, and how it can lead to meeting extraordinary leaders in the industry. Surprises in the Industry (00:30:29) Kent shares his surprise at the amount of education required for automotive technicians. Succession Planning (00:31:39) The group discusses the lack of succession planning in the industry and the need for business owners to start thinking about their exit plan from the day they open their shop. Being a voice for younger people in the industry (00:34:38) Sara suggests discussing topics such as imposter syndrome and pressure that younger people in the industry may face and being transparent about their experiences.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
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