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Profit Does Not Equal Cash in the Bank – Hunt Demarest [RR 817]


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Recorded Live at the Transformers Summit with Aftermarket Radio Network host, Hunt Demarest, CPA at Paar Mellis and Associates and host of the Business by the Numbers Podcast. Hunt's firm specializes in automotive repair clients and he gives us an inside scoop on common new client questions and concerns as well as some behind the scenes about his podcast!

Hunt Demarest, CPA, Paar Mellis and AssociatesBusiness by the Numbers Podcast

 

Show Notes

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  • Finance and accounting with new clients- “I want to know more about my finances, but I don't understand them.”
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  • Clients have to see the value in their numbers themselves
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  • How do you want to make more money if you don't even know how much money you're making right now?
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  • You need to set up your financials in a way that makes sense to you.
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  • Profit is used to pay down debt. Profit is used for your distributions. Profit is used for you to buy inventory and equipment.
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  • Paar Melis gives you a report card at the end of the month. Focus on the red items and that's going to tell you everything that you need to know.
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  • Numbers don't lie, but they can be misleading
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  • Instead of charging credit card fees, instead, raise your labor rate, and raise your parts margin 3%. Now you're making that credit card fee on every person
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Connect with the Podcast:

 

Aftermarket Radio NetworkSubscribe on YouTubeVisit us on the WebFollow on FacebookBecome an InsiderBuy me a coffeeImportant Books

 

Check out today's partner:

 

 

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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