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Are You Stuck? Fall in Love with Your Business Again – Mike Searls [RR 808]

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Recorded Live at the 2022 Transformers Summit with Mike Searls, President of ThiN AiR Brand, a toy company. Mike is a serial entrepreneur and he brings his passion for reinvigorating businesses to this episode. His secret? Find out what works and do more of that, find out what doesn't work and stop doing that, the faster you can do that, the faster you grow. Mike Searls, President at THiN AiR Brand

Show Notes:

  • 95% of companies never make it to 1 million dollars.
  • When business owners are unable to change or unwilling to change, they tend to stagnate, hit that glass ceiling, and they can't grow
  • In business, your job is to find out what works and do more of that, find out what doesn't work and stop doing that, the faster you can do that, the faster you grow.
  • Money makes you more of what you already are. So if you're a good operator, money can be great, but if you're not a good operator, money will make you an even worse operator
  • Most businesses have plenty of lead flow, but they don't have enough conversion
  • Find a problem, solve it, create a system around it, and then delegate it
  • Your goal in life as a business owner is to create systems and find people who are better than you
  • EOS (Entrepreneurial Operating System)- best results and buy in are from the employees
  • What do you want your life to look like? What do you want to accomplish? What do you want to build?
  • A lot of entrepreneurs feel like they're not successful or not achieving their total dreams. They're not in their passion job. You don't have to love the industry you're in to have passion for it, it develops over time. If you love building something and you love winning, you're in a great industry to do that.
  • Take the time to execute, and determine what you want to build, the love will come back
  • If you're finding yourself in a rut, you're just unable to get to that next level. Fix yourself and get your self-esteem back (health, family etc). 
  • Start with your service, make sure you're offering world-class service.  Then go to your sales, making sure you're selling it well so that you're getting more business. Third, work on your marketing, feed that marketing funnel, and then fourth, work on your operations.


Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM Shop-Ware-Call-To-Action-Graphic-v3.png Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com ARN-Website-Banner-July-2022-1200x400-1.png Screenshot_340.png

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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