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Are You Stuck? Fall in Love with Your Business Again – Mike Searls [RR 808]


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Recorded Live at the 2022 Transformers Summit with Mike Searls, President of ThiN AiR Brand, a toy company. Mike is a serial entrepreneur and he brings his passion for reinvigorating businesses to this episode. His secret? Find out what works and do more of that, find out what doesn't work and stop doing that, the faster you can do that, the faster you grow. Mike Searls, President at THiN AiR Brand

Show Notes:

  • 95% of companies never make it to 1 million dollars.
  • When business owners are unable to change or unwilling to change, they tend to stagnate, hit that glass ceiling, and they can't grow
  • In business, your job is to find out what works and do more of that, find out what doesn't work and stop doing that, the faster you can do that, the faster you grow.
  • Money makes you more of what you already are. So if you're a good operator, money can be great, but if you're not a good operator, money will make you an even worse operator
  • Most businesses have plenty of lead flow, but they don't have enough conversion
  • Find a problem, solve it, create a system around it, and then delegate it
  • Your goal in life as a business owner is to create systems and find people who are better than you
  • EOS (Entrepreneurial Operating System)- best results and buy in are from the employees
  • What do you want your life to look like? What do you want to accomplish? What do you want to build?
  • A lot of entrepreneurs feel like they're not successful or not achieving their total dreams. They're not in their passion job. You don't have to love the industry you're in to have passion for it, it develops over time. If you love building something and you love winning, you're in a great industry to do that.
  • Take the time to execute, and determine what you want to build, the love will come back
  • If you're finding yourself in a rut, you're just unable to get to that next level. Fix yourself and get your self-esteem back (health, family etc). 
  • Start with your service, make sure you're offering world-class service.  Then go to your sales, making sure you're selling it well so that you're getting more business. Third, work on your marketing, feed that marketing funnel, and then fourth, work on your operations.


Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM Shop-Ware-Call-To-Action-Graphic-v3.png Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com ARN-Website-Banner-July-2022-1200x400-1.png Screenshot_340.png

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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