Power Panel: To Your Health [CC 105]
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
Talking Points
This recent trip out west - taught me some things about being connected Our own story of feeling like we were “on an island” Shop Owners are disconnected and feel the same way It doesn’t have to be that way Conversations that pointed me to the movie “Cast Away” We were not created or designed to be alone. We need community. Chuck Noland (in Cast Away) found a companion in “Wilson”. Who is your tribe? Other Shop Owners Facebook Groups 20 Groups Masterminds What resources do you have? What do you have to give? Coaches Industry groups/associations Industry Events You find what you’re looking for. So, look for connections. Take action. As we visited shop owner after shop owner, we found ourselves having similar conversations about this ‘island’. Now we’ve connected our shop clients to the industry, other shop owners, and resources. Be a giver, a connector, a helper
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded Live at the TST Big Event 2023. Keith Perkins discusses his presentation at the TST Big Event on electrical theory and the challenges of balancing foundational knowledge with advanced concepts for a diverse audience. We also delved into Liz and Keith's relationship as a married couple who work together. They discussed their passion for their industry and how it doesn't feel like work. Bonus: find out how many animals they own! Keith and Liz Perkins, L1 Automotive Diagnostics and Program, L1 Automotive Training, Listen to Keith’s previous episode HERE.
Show Notes
(00:02:56) The challenges of teaching electrical theory (00:06:38) The different types of food they tried at the TST Big Event (00:08:48) Liz and Keith talk about their experience working together as a husband and wife team, including having offices in both their home and shop, and how their passion for the industry makes it feel less like work. (00:11:55) How Keith and Liz find downtime as a couple, including taking time away from work and kids. (00:12:40) How Keith and Liz met in tech school (00:13:39) September 15th is a lucky day for marriage! (00:16:07) How Keith and Liz have grown and evolved together over the years and how it is important to allow oneself to change. (00:23:01) A conversation about Liz and Keith's pets! (00:30:10) Keith talks about how he got into the training side of the industry through YouTube and how he uses social media to encourage technicians to attend training events. (00:31:12) Keith discusses his upcoming presentation for a school career day, emphasizing the professional and high-tech aspects of the automotive industry. (00:34:27) The importance of changing the public's perception of the automotive industry by dressing more professionally and emphasizing the use of gloves and clean hands. (00:37:02) The importance of company culture in the automotive industry. (00:39:10) Keith and Liz discuss the snacks and drinks they provide for their employees. (00:43:13) The challenges of teaching electrical theory and how to make it more engaging for students. (00:43:56) The guests emphasize the importance of attending training events and how it can improve a technician's skills and network.
Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Chris Lawson provides insights on using Indeed's applicant tracking system effectively and recommends using social media to showcase your company's values and culture to attract top talent. Chris also discusses the importance of personal connections and using proven methods to find the right technicians.
Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE
Show Notes: Watch Full Video: HERE Concerns and Impact with Indeed Layoffs [00:03:46] Discussion of the recent layoffs in the tech sector, including at Indeed, and how it may affect recruiting in the automotive aftermarket industry. Decline in Sponsored Jobs [00:05:12] Indeed's decline in sponsored jobs by 33% due to a losing business model and diminishing returns. Using Indeed for Recruiting [00:07:21] Using Indeed for resume search and applicant tracking system to actively search for technicians. Recruiting on Indeed [00:09:28] Discussion on how to use Indeed for recruiting talent in the automotive aftermarket industry, including pricing and subscription plans. Social Media Recruiting [00:12:25] Importance of social media for recruiting passive job seekers and building a strong brand and culture. Building Your Brand on Social Media [00:13:34] Tips on using social media to showcase your company culture and attract potential employees. The Importance of Spouses in Hiring [00:14:51] The role of spouses in the hiring process and how to win them over to secure a potential employee. Stop Fishing and Refine Your Hiring Process [00:16:17] The importance of having a proven hiring process instead of relying on luck and chance to find potential employees. Recruiting on Indeed [00:17:18] Tips for using filters and structuring outreach to attract technicians on Indeed. Challenges with Indeed [00:18:05] Indeed's new policies and how they affect the recruitment process. Effective Outreach [00:18:48] How to structure outreach to potential candidates and reduce ghosting. Maximizing Indeed [00:20:06] Encouragement to explore Indeed's full potential and use filters to find good candidates.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded Live at Vision 2023, Dave Hobbs, Scot Manna, and Eric Ziegler have an open discussion on the importance of training, leading to the question, "Does the public really know what we do?" Dave Hobbs, senior technical trainer and curriculum developer for Delphi Technologies. Dave’s previous episodes HERE. Scot Manna, Trainer, ACDelco Technician of the Millennium. Scot’s previous episodes HERE. Eric Ziegler, EZ Diagnostic Solutions. Eric’s previous episodes HERE. Show Notes
“What scan tool should you buy?” Class at Vision 2023 with 6 trainers They don't care how much you know until they know how much you care The outside of class experience is just as important or maybe more important. You're going to create connections that are going to serve you for almost your entire career As long as you continue learning, your mind stays young You must read the service information! The people that need the training, aren't in the training classes. Some people don't go to updated training, struggle to get out of their shop, and don’t network with other shops. How many vehicles are on the road that needs ADAS calibration? 70%? Critical thinking is root problem solving. The public does not know what it takes and the tireless amount of dedication to do this career. We're all in this industry together. If you raise the lake, everybody's boat floats higher. Do the job. Do the job right. Everything else will take care of itself.
Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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