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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By carmcapriotto
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Dave Schedin and Jorge Antico discuss the importance of showing care and compassion for customers, effective communication, and the use of technology to improve customer service. Did you know technology can help overcome the shortage of qualified staff by providing comprehensive information to service writers, demonstrating expertise, and offering cost-effective maintenance programs? They also emphasize the significance of preventative maintenance in reducing breakdowns and improving customer satisfaction. They encourage a paradigm shift in the industry to prioritize customer care and proper maintenance. Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE
Jorge Antico, Founder and CEO, Service Intel.
Show Notes
The importance of love and grace in business (00:01:20) Carm Capriotto discusses the significance of love and grace in business, emphasizing the importance of caring for customers and equating business practices with family values. The role of technology in managing service records (00:05:47) Jorge Antico shares his experience of managing an automotive shop and the challenges he faced with outdated technology in tracking service records, leading him to create Service Intel. Creating a CRM system for recurring maintenance (00:08:26) Jorge Antico explains how he developed a CRM system for recurring maintenance by manually categorizing service records. Efficiency through technology (00:11:06) Using technology and AI, shops can now track and predict maintenance needs, making the entire process more efficient. Preventative maintenance as a business strategy (00:15:50) Encouraging clients to prioritize preventative maintenance can reduce fires and liabilities in the shop, leading to a more successful business. The limitations of diagnostic flowcharts (00:18:39) The lack of validation in diagnostic flowcharts and the importance of theory-based diagnostics. Creating a customer service experience (00:21:43) How to provide a personalized vehicle profile and report to customers, building trust and loyalty. The importance of transmission fluid maintenance (00:25:34) Discussion on the need for regular transmission fluid changes and the impact of not following the recommended maintenance schedule. Implementing service management and creating loyalty (00:27:51) Exploring how implementing service management can create loyalty among customers and improve internal relationships within the business. Overcoming fear of raising prices and embracing preventative maintenance (00:31:02) Addressing the fear of raising prices and the benefits of offering preventative maintenance services to customers for peace of mind and business growth. Customer Retention and Technician Retention (00:34:18) Discussion on the challenges of retaining customers and technicians in the automotive industry. Integration of Service Intel in POS Systems (00:36:47) Exploration of how Service Intel works within point-of-sale systems and the technical aspects of its integration. Efficiency and Predictive Analytics (00:39:44) Explanation of how to systemize and manage the three layers of business (efficiency, preventative maintenance, and repair) using predictive analytics and CRM systems. Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
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-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.
Brian and Kim discuss upcoming automotive events and conferences in the fall of 2023. They share their excitement about attending these events and highlight the training and networking opportunities they offer. They conclude the episode by mentioning their plans for the end of the year and thanking listeners for tuning in.
Show Notes with Timestamps
The Fall Conference Season (00:00:10) Discussion about the fall conference season and the opportunity for training in the industry. Marketing for Auto Repair Shops (00:03:35) Introduction to the MARS conference organized by the Institute for Automotive Business Excellence, focusing on marketing for auto repair shops. ASCCA Educational Conference (00:06:13) Information about the ASCCA Educational Conference in Costa Mesa, California, for members of the Automotive Service Council of California. ASTE Conference (00:09:00) Details about the ASTE conference in Raleigh, North Carolina, including the go-kart racing event and marketing classes. BIMRS Conference (00:13:03) Discussion about the BIMRS conference in Dallas for Euro shops. FLACA Accelerate (00:15:08) Discussion about teaching classes in Florida and attending the Florida Autocare Alliance's Accelerate conference in Orlando. TOOLS Conference in the PA (00:17:23) Details about the TOOLS conference held in the Pocono Mountains, including classes, speakers, and family-friendly activities. AAPEX and SEMA in Las Vegas (00:20:13) Brian plans to attend AAPEX and SEMA as a spectator, networking, recording videos, and podcasts, and visiting Joe's Garage. Super Saturday at Mid Atlantic Auto Care Alliance (00:23:49) Upcoming Super Saturday event in Pennsylvania and provides details about the dates and location. Plans for future trips (00:24:48) Discusses the possibility of attending future events and road trips, including a visit to the Northeast area.
Lagniappe (Books, Links, Other Podcasts, etc)
Smart Passive Income - How to Start a Podcast 2023 Simple Podcast Setup - Video Rode AI-Micro Rode smartLav+ Rode SC1 Extension Cable
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.
Talking Points
The too-busy shop trend - sound crazy, but true. Mistake: stop marketing. Busy today does not mean busy tomorrow. Stopping all marketing creates a roller coaster effect Everything is great until one day it isn’t Do you own a business or do you own a job? It’s time to grow up. Never stop marketing; pivot instead. Change messaging to less sales/promotion and more culture Start hiring Focus on brand building Messaging Shift to: More company culture Brand awareness Great Place to work Customer Acquisition Ads Community Relations Social Media SEO Customer Retention Emails Texting Social Media
Thanks to our partner, RepairPal. Visit the Web HERE
How To Get In Touch
Website - https://independentautodieselrepair.com/
Facebook - https://www.facebook.com/IndependentAutoandDieselRepair
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded Live at the Transformers Summit with Nichole Bennecoff, Subie Guys, Traverse City, MI. Find out how growing her business helped reignite her passion for the industry. Nichole Bennecoff, Subie Guys, Traverse City, MI. Show Notes
Felt stale after 4 years of ownership and 15 years prior of being involved in the business- is there more out there? Started working in the office first- there was a divorce in the family. Nichole has always been the type to learn more and be curious. Bought out her brother and mother and became the sole owner. Joined Transformers Institute- became interested in owner-operators setup with the expansion of growing locations. Reignited desire to grow business. Share your knowledge! Growing 20% every year, staffed to grow more. Next step- opening a general repair shop Sharing the vision with the team- an important step in order to grow together Learn to listen to your intuition Referrals are #1 for their marketing Feeling overwhelmed with your 'list?'- pick the top 3, and delegate items that can be delegated to someone else
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Click to go to the Podcast on Remarkable Results Radio
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