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As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


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Key Talking Points

  • Perseverance through COVID 19  
  • Trends- becoming multi-shop owner when the time is right
  • Poor systems with great people, great systems will struggle with poor people
  • Trust is key- nothing happens without it
  • “No one can do it better than I can” 
  • Delegate- decisions, shop management 
  • Plan- overarching plan for employees and for the business
  • Communication- how will the plans be executed? You have to hear twice as much as you give out. Ask, Ask Ask, instead of Tell, Tell, Tell. 
  • Who is the face of your business?
  • EV- don’t be afraid of EV, things will need to be repaired. Coastal cities have the oldest infrastructures, houses may need to be retrofitted. 
  • Work-life balance is “seasons” balancing means something is giving. No one can perfectly balance everything. Make sure your schedule both personal and professional things
  • Recharge- change of environment, travel, family time

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Important Books

The Panel

Greg Buckley is the CEO of the 50 + year young Buckley Personalized Auto Care in Wilmington, DE. He’s a member of ASA, a member of the Delaware Automotive Service Professionals, past member of the NAPA advisory board council, is vice-president of NAPA business development groups, and is involved as an advisory board member of Kukui, along with AutoVitals. Hear Greg’s previous episodes HERE.

Bryan Kelley, owner of Valley Automotive Electric, Covington, WA. The current chairman of NWACA, the North West Auto Care Alliance. Bryan’s previous episodes HERE.

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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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