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Flash Sale + Social Proof


Flash Sale + Social Proof


Flash Sale + Social Proof

Industry Leaders Update Right to Repair Act & Discuss AAPEX 2021 [RR 698]


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Key Talking Points

  • Joe’s Garage AAPEX 2021- a playground for the automotive industry with lifts and hands-on engagement 
  • Right to repair- allows for the bidirectional access of data for vehicles in a standardized format. Get the diagnostic information from the vehicle. Lawsuit ensued. A federal bill will push the automotive Right to Repair. It’s not the independent vs dealership, it’s about equal competition and allowing the consumer to choose
  • Subaru- disabling Starlink system which is now evidence
  • Automakers have 270 lobbyists, the automotive aftermarket has  9
  • Changing driving habits but the miles driven is still increasing- more dependence on the vehicle, automobility 
  • EV growth- 280 million vehicles in operation, it will take time to shift, EV’s still require repairs
  • Ecommerce- expectations have increased, data and business technology has leveled up and activated the industry to improve
  • Don’t be afraid of the future
  • Repairact.com allows email to be sent to your local representative

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever.

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The Panel

Bill Hanvey, President and CEO of the Auto Care Association. Bill is engaging the automotive aftermarket to get involved in letting your legislators know the issue about data. Your help is needed to help in amending the right to repair legislation. Learn everything you can about this fight to amend the right to repair legislation. Ownership of Vehicle Telematic Data Must Flow to the Vehicle Owner. Bill leads the strategic direction of The Auto Care Association’s 3,000 members and 150,000 companies representing automotive manufacturers, distributors, and service providers. Find Bill’s other episodes HERE.

Paul McCarthy, AASA President.Paul has over 23 years of experience in the automotive industry. Prior to joining MEMA, Paul led the Automotive and Industrial Products Strategy Practice at PricewaterhouseCoopers (PwC). He consulted at dozens of automotive suppliers, eight of the top ten global automakers, and at private equity firms and financial institutions. His past leadership roles include heading PwC Germany’s Automotive Strategy advisory practice and leading global forecasting and analysis for a prominent vehicle forecast service, Autofacts. Paul has an MBA from Duke’s University’s Fuqua School of Business. Find Paul’s other episodes HERE.

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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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      At the same time, vehicles in operation (VIO) climbed by more than 18 million and grew more complex, increasing the diagnostic and repair challenges faced by repair outlets.
       
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