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  Kim Auernheimer, CS Automotive, Brentwood, TN.Kim Auernheimer, AAM is the Co-Owner & Business Manager of CS Automotive in Brentwood, Tennessee. CS Automotive was opened in October of 2006 in the back of a warehouse and now they call a 6,400 square foot, 10-bay shop home. Prior to joining her husband Rob in the business on a full-time basis, Kim had a career in Commercial Real Estate and Property Management. In July of 2011, she stepped out from the background of the business and joined her husband in the venture of creating an industry-leading standout. Kim continuously seeks out training for her and her entire team and put the teachings to use. Her belief in industry education has been a large influence on how much success and growth they have had over the last few years. She has a passion to improve the reputation of the Automotive Repair industry working alongside other shop owners and industry leaders to improve the overall experience of the customer from the moment they make that first call to the shop until they drive their car off the lot instilling transparency and developing trust during the entire process. In 2017, she obtained her Accredited Automotive Manager (AAM) designation. This is a result of 120-credit hours of coursework in several core competencies including leadership, marketing, customer relations, accounting, and several other areas of automotive repair business management.

Listen to Kim’s Episodes HERE.

Becki McGinnis, Autovantage Service Center, Auburn, CA. Becki is the Co-owner of Autovantage Service Center. Autovantage Service Center opened in June of 2008 in a 3,000 sq foot space.  In April 2018 they were able to purchase and moved the business into an 11,000 sq foot building.  Currently, they have 2 Service Advisors, a Customer Care Coordinator, Lot Porter & 4 Technicians.  Last year (2020) their sales were at $1.3 Million and this year (2021) they are on track to hit $1.6 Million.  Becki’s current role is as an active supporting member in the office while also performing all of the back-office needs. Finding a balance between work and personal life has been a struggle.  Becki’s greatest joys in life are being married to Bryan for the past 24 years and raising three amazing kids.  This is why she is planning to take on the world to offer them more than she had as a child.  Since joining Shop Fix Academy Pro Group last July she has never felt as empowered as before and is ready to be of service to other women in this industry.

Tina Erickson, Ken’s Auto Service, Aurora, CO. In 1993 Tina’s mom and stepdad purchased a Napa Auto Care branded 14 bay shop in Sheridan, Colorado. In August 1998 she met and later married their Master Technician and shop manager Ken Erickson. In May 2002 Tina and Ken rented their first shop in an industrial area nearby. They grew rapidly into 8 bays, with 3 techs. She helped with the marketing and bookkeeping while being a mom and still working as a dental assistant and later practice manager. On October 22, 2012 Ken was diagnosed with kidney cancer and passed away in Feb. 2014. Tina left her career as a dental assistant to become the sole owner of Ken’s Auto Service. She later joined the Napa Business Development Group for Denver. Tina is on the Advisory Board for Automotive Repair and Career Mentoring at the Pickens Technician College in Aurora, CO.

Key Talking Points

  • Growth takes change.  Without growth, you will become stagnant and in this era of the aftermarket, probably die. 
  • Kim Auernheimer- changing point of sale system. Things to ask yourself: Is it the right decision for business for you and/or your staff? Is it the right time? (It will never be the right time) How do you know when you definitely have all the information to make the right decision? Or do you just take the leap without even looking? Get buy-in from employees. It won’t be perfect, there will be continual transition periods. 
  • Becki McGinnis- About a  month ago she finally pulled the trigger and moved out of the daily whirlwind of the business and moved upstairs to an office that is not involved with the dailies to focus on working on the business and not in it. She had been talking about moving to this office for the past 3 1/2 years but was too scared of what would happen if I wasn't part of the dailies. Started relying on the employees on doing what they were hired to do. Refocus mindset to take care of employees and the employees take care of the customers. 
  • Tina Erickson- left her career in the dental field, married a technician and they decided to start their own shop. Her husband Ken was diagnosed with kidney cancer. Tina made the decision to run the shop. Fear will drive you to do incredible things. She is now down to working in the shop 2 days a week. Having policies/systems and procedures in place for employees. Reached out to a coaching company that pushed her forward.
  • Trust your employees- understanding everyone is different and no one will be “you.” Your employees will step up once you allow it. 
  • Fear of “losing who you are” when you change paths and careers- you are growing, not losing. “Hard conversations make an easy life.” Rely on the support of mentors and network of friends and colleagues. 
  • Courage- to try and change. Be open-minded and push forward. Remember the cowardly lion wanted to change. Have faith and believe in yourself.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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