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Brakes for Breasts 2021 – Get Involved – It is Your Year [CC 096]


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Founders Leigh Anne Best, Mighty Auto Pro, Medina OH, and Laura Frank, Auto Repair Technology, Brook Park, OH Previous episodes for Leigh Anne Best HERE Previous episodes for Laura Frank HERE Key Talking Points:

  • $1.192,034M in 10 Years. 
  • 2020, Covid Year $250K
  • Brakesforbreasts.com 
  • Meghan Daley & Cindy Frasca, Kukui- Built website and spreads the word for brakesforbreasts.com. Kukui is offering new postcards this year and donating 10 cents per postcard.
  • Dr. Justin Johnson, Cleveland Clinic, lead researcher for Dr. Tuhoy Team- Brakes for Breasts has supported the research team for over 10 years. 100% of the money raised goes to research. No overhead or cut for Cleveland Clinic. The aim is to prevent breast cancer with a vaccine. 
  • Bill Long, Auto Car Clinic, Front Royal VA- A shop owner that has participated since the beginning. Give back to the community and participate. Easy and streamline the process to join. Will always be a part of the program. Work with your supplier, some shops receive up to 100% free brake pads, pass it along to customers, and take 10% of job to be donated. 
  • Rebecca Waugh, Leads Near Me- Designed social media graphics available for download on brakesforbreasts.com- email to ask for tips for marketing [email protected]
  • Stacey Diaz, Wayside Garage, Seaside CA- She has done a great job spreading the word through her 20 group and Has MANY “fun” ideas- annual T-shirt, pink paper for all invoices, goodie bags for clients to pick up, she is already pre-booking for Oct!
  • Dr. Tuohy, Cleveland Clinic, Breast Cancer Vaccine Researcher, Professor of Molecular Medicine at the Cleveland Clinic Lerner College of Medicine of Case Western University- Status of vaccine: very close from implementing clinical trials, within weeks; vaccine for ovarian cancer is underway
  • What is a vaccine? Eliminates diseases. Vaccines, antibiotics, and transplantation are the biggest contributions to medicine. Vaccines are “programs” for immune systems. Example a vaccine is like an app on your computer that tells the computer what to do. A vaccine will tell your immune system how to work.
  • Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
  • Find every podcast episode HERE.
  • Every episode is segmented by Series HERE.
  • Key Word Search HERE.

Be socially involved and in touch with the show: Facebook   Twitter   Linked In   Email Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee Broadly-Sponsor-Graphic-for-Show-Page.png Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/carm to learn more.

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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