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Shop Owner has a Golf Cart Gold Mine – Mark Reopke [RR 655]


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Mark Roepke, Quality Auto Mart & Service, Batesville, IN. When it comes to “Alternative Profit” centers Mark and Nancy Roepke have created a solid pathway for alternative incomes as the Owners of Quality Auto Mart, Quality Carts and Quality Storage. Mark and his parents bought 4 acres in 1987, just outside of Batesville, IN, to build an auto repair facility and Quality Auto Mart & Service was born.  His parents, Charles and Betty Roepke, built a 100 unit Storage facility that was one of the first in the area.  After the passing of his parents, Mark and Nancy continue to operate Quality Storage. While doing Auto Service, customers from the Campground across the street started asking for Golf Cart repair and service.  The word traveled quickly and Quality Carts was born and has proven to be one of the fastest growing parts of their business.  Quality Carts offers Sales, Service, Parts and Accessories and contributes about 70% of the overall income! Key Talking Points
  • Across the street from the shop is a campground, 500 acres with over 700 golf carts- started servicing the golf carts. Started to repair more and more golf carts. 
  • Lightbulb moment- “I don’t care what it costs, I just want my golf cart fixed now.” 
  • Started charging accordingly with auto repair rate- average 30 per week, no competition, DVI process, treat it exactly like a vehicle. No waiters, drop off only. 
  • Golf carts need good maintenance once a year and can last up to 25 years
  • During slower winter months and holidays- free pick up and delivery for golf carts
  • Dealerships would rather sell new carts than repair existing
  • Everyone learns together how to repair golf carts- recurring problems and failures is a learning curve 
  • Built website and marketing campaign for golf cart repairs- backed up 2-3 weeks during busy summer months (golfcartdude.com)
  • 2 parts vendors for carts (besides dealerships)
  • Also buys and sells carts- new runs $8-10K, became difficult to purchase new or used post-pandemic
  • Boneyard- carts get sold down to parts down to the frame, only a few in the country and people will drive hours to buy parts from them. All profit. 
  • Rental carts- $350 for 3 days
  • Golf courses- receive carts from the vendor, when the lease is done Mark buys them. 
  • Thanks to Mark Roepke for his contribution to the aftermarket’s premier podcast.
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Be socially involved and in touch with the show: Facebook   Twitter  LinkedIn   Instagram  Youtube   Email   Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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