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ASE Update: Approaching 50 Years of Certification Excellence [RR 619]


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Trish Serratore is the Senior Vice President of Communication at ASE

She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE.

Key Talking Points:

  • ASE update from 2020-2021Test centers were initially closed- extended certifications.
  • IT-enabled 40 people to be able to work remotely- most important was customer service employees. 
  • Test centers opened with COVID regulations and restrictions in June 
  • New website launch My ASE account on the homepage 
  • Test prep for free
  • Remote proctoring for future- take recertification test at home 
  • All auto tests are now translated to Spanish 
  • New certification program for army tactical wheeled vehicles3 levels of testing
  • You don’t have to be in armed service to take the test
  • Gives the army its own credential for internal use 
  • ASE will be 50 years old next year- oldest occupational credential programs in-country, and one of the first 
  • Studies show technicians who are ASE certified are more productive. 
  • Developed task list and created ADAS composite vehicle- 2022 launch  
  • ASE renewal appSoft launch early 2020 with 1000 subscribers, now has over 8,500 
  • ASE certifications within businessHang signs, put a patch on, display ASE certificates to your customer- share you have invested in your employees, so your customers have the best possible service. 
  • Differentiate yourself from other businesses

Resources:

  • Thanks to Trish Serratore for her contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE
  • Find every podcast episode HERE.
  • Every episode is segmented by Series HERE.
  • Key Word Search HERE.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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