Quantcast
Jump to content


Charging What We are Worth [THA 212]


Recommended Posts

 

Maylan Newton from ESI – Educational Seminars Institute is a business coach, trainer and industry speaker. Maylan is no stranger to the podcast having paid it forward many times. He is a much sought our speaker at industry events in the US. Find Maylan’s previous episodes HERE.

“He is ‘just a car guy’ with lots of knowledge and is brave enough to talk about it”. Maylan’s purpose is to educate leaders to be a better owner or service writer.

Carlo Sabucco, 2nd generation owner of Sil’s Complete Auto Care Centre. My father started the company September 1976, I joined in 1994 and succession of ownership in 2009. Company is now a 7000 square foot facility with 8 bays and 6 wonderful team members. I would never be here today without the team, the help of some amazing coaches, my peer group for the last 16 years, and lastly my wife Melanie. The last 2 years has been a steep learning curve of C Suite coaching, personal development, learning to be a better leader and focusing on where the industry will be in 5-10 years and preparing for it. Listen to Carlo’s other Episodes HERE.

Glenn Larson, Foothill Autoservice, Lake Forest, CA

 

Key Talking Points

  •  Defining “what is worth”The value equivalent to that of someone or something under consideration
  • The level at which someone or something deserves to be valued or rated
  • We are here to push you to rethink your labor ratesBuild your customer base to people that want to pay your price to have you maintain their vehicles
  • Weed out customers who don’t want to pay the rates
  • 80/20 Rule - 80% of your profits come from 20% of your customers
  • Successful yearReputation
  • Word of mouth advertising
  • Focus on your peopleCustomers
  • Employees
  • Emotion is a big driver in worth and what we charge
  • 3 angles of worthWorth of the businessThe right tools
  • The right technicians
  • Do you believe in your employees
  • Worth of the mathematicsFormulas
  • Calculations
  • Are you the owner-worthy?
  • Does your facility warrant what you charge?Can you walk thru your place and say “I actually should be charging more?”
  • Do I need to clean house here and change things around to make it look a little better?
  • Do I need better tools?
  • If you don’t look like you belong, no one will pay your ratesUse good parts
  • Have certified technicians
  • We get paid for our knowledge, not what we do
  • The business is meant to work for us, we’re not there meant to work for it
  • Every shop in every area is differentRaise labor rates 2% every quarter
  • How to’s and why’s of figuring out what to chargeKnow that you have to charge more
  • Know the value of your business
  • The cost of doing business
  • Running the business on “jingle factor” is not P&LFocus on net profit
  • What net do you need?
  • Why do you need net?
  • Paralysis by Analysis
  •  Final thoughtsGlennIf you have more self respect for yourself and realize what you’ve put into the industry and what your value is to this industry, this will help you charge what you’re worth
  • Your customers want you and your team to take care of their car and they will pay what you charge
  • CarloYou gotta make money because no one will be at your retirement party because you didn’t know how to run a business. If you don't make money, they’re not gonna be there to write you the check to take care of you in retirement.
  • If your business goes under, it’s your fault
  • MaylanWe have to understand our business
  • Profit is not a bad word
  • If something happens to you right now, how is this business gonna support your family with day to day expenses
  • Your employees depend on you to make a profit so you can stay in business
  • The value to your customer

Resources:

Facebook   Twitter   Linked In   Email

Mobile Listening APP's HERE

Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

Shop-Ware-Call-To-Action-Graphic-v3.png

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

Shop-Market-Pros-Sponsor-Graphic-2.png

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

Link to comment
Share on other sites



Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         1 comment
      Have I got your attention? Great.
      Let me start by saying that I believe in giving praise when deserved and letting employees know when they dropped the ball. However, the truth is that no one enjoys being reprimanded or told they messed up.  
      The question is, what is the appropriate balance between the right amount of praise and the right amount of critical feedback? According to studies done by Harvard Business School, the ratio of praise to critical feedback should be about 6:1 – Six praises for every critical feedback. I am not sure if I agree with that.
      From personal experience, I would recommend a lot more praise. The exact ratio doesn’t matter. What’s important is that before you consider giving critical feedback, ensure you have given that employee a lot of recent praise. If not, whatever you are trying to get through to an employee, will fall on deaf ears.
      When you do have to give critical feedback, remember a few things:
      Focus on the issue or behavior; never attack the person, and remain calm in your actions and words Ask the employee for feedback, their side of the story Speak to the employee in private Address the issue soon after it happens; never wait Don’t rely on second-hand information; it’s always better if you have experienced the situation yourself that you want to correct Have an open discussion and find things that both of you can agree upon Have an action plan moving forward that the employee can take ownership of Use the experience as a learning tool Make sure you bring up positive attributes about them Remember, you don’t want the employee to be angry or upset with you; you want them to reflect on the situation and what can be improved. One last thing. Everyone makes mistakes. We need to be mindful of this.
  • Similar Topics

    • By carmcapriotto
      Recorded Live at Vision 2023, Dave Hobbs, Scot Manna, and Eric Ziegler have an open discussion on the importance of training, leading to the question, "Does the public really know what we do?" Dave Hobbs, senior technical trainer and curriculum developer for Delphi Technologies. Dave’s previous episodes HERE. Scot Manna, Trainer, ACDelco Technician of the Millennium. Scot’s previous episodes HERE. Eric Ziegler, EZ Diagnostic Solutions.  Eric’s previous episodes HERE. Show Notes
      “What scan tool should you buy?” Class at Vision 2023 with 6 trainers They don't care how much you know until they know how much you care The outside of class experience is just as important or maybe more important. You're going to create connections that are going to serve you for almost your entire career As long as you continue learning, your mind stays young You must read the service information! The people that need the training, aren't in the training classes. Some people don't go to updated training, struggle to get out of their shop, and don’t network with other shops. How many vehicles are on the road that needs ADAS calibration? 70%? Critical thinking is root problem solving. The public does not know what it takes and the tireless amount of dedication to do this career. We're all in this industry together. If you raise the lake, everybody's boat floats higher.  Do the job. Do the job right. Everything else will take care of itself.
      Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections      
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      This week Hunt discusses the differences in taxation of common expenses that you might not be aware of.
      • What kind of meals am I allowed to deduct and how are in house meals different than meals offsite?
      • How much of a deduction do I get if I donate my services to a charity or donate a piece of business equipment?
      • Should I write off my life insurance premiums?
      What other classifications should I be aware of on my P&L that could effect my end of year taxes?  
      Thanks to our sponsor partner NAPA TRACS
       
      NAPATRACS.com
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online : www.paarmelis.com
      Email Hunt: [email protected]
      Get a copy of my Book : Download Here
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      You’re growing -a lot, but concerned about losing the company culture you’ve spent so much time, energy, effort, and money on building. In this episode, Kim Walker shares her thoughts, ideas, and strategies being implemented to be super intentional about maintaining company culture.
      Talking Points
      Worked hard to define core values, build a team, processes You’re getting great results You’re growing But fearful of losing momentum, culture, pace, etc Keep Core Values front & center. What we do: Hiring, onboarding Firing relates back In the middle - reward + recognize Make decisions Process Documented Practiced by all Appreciated + Understood Onboarding.  How do you do it?  Is it documented? Can it be duplicated easily? Hire Slow, Fire Fast Games Kim Games (Slack) JR’s Dad Jokes + Puns Playfulness, laughter, joy. Happiness is a core value for us.  Contests. Surprises Letters to family Door Dash Travel together/retreat Training Meaningful Easily found for future reference Mentoring Day to Day Connections Slack Huddles Project Management software communication  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Recorded Live at the 2023 Institute Summit, shop owner turned coach Jennifer Hulbert discusses the value of joining a coaching group. Find out what it's like to be in a coaching group with the Institute, and why she is passionate about celebrating other people's accomplishments.
      Jennifer Hulbert, Service Plus Automotive, Calcium, NY. Facilitator for the Institute for Automotive Business Excellence.
      Show Notes
      Has 3 coaching clients- discovering finances, gross profit, structuring segments of business, increasing billable hours, and implementing a parts matrix. Facilitating- a group usually consists of 18 to 20 shop owners. They are assigned a partner, they have an individual accountability partner along with access to their facilitator coach. Have three in-person meetings a year. Part of those in-person meetings is to evaluate the whole shop. Go in,  do a full evaluation of the shop, and give the owner feedback on areas for improvement. The other time is spent with training, and reviewing financial numbers, because if you don't know your numbers, you're never going to grow your business. In between, they have a couple of Zoom meetings as an entire group, and then the facilitator does reach out individually once a month.  Never be the smartest person in the room If you’re not learning, you’re not growing Celebrate other people's accomplishments Joining a coaching company- understand profits, understand the structure of a business, understand your numbers, and structure your finances to make a profit.  “Mama Bear of the Team”- Jennifer wants to see individual employees and their families succeed. Ensuring whatever decision you are making about the company is going to benefit your employees Women can do anything that a man can do Read the book “Traction: Get a Grip on Your Business”- communicate clear goals, build a leadership team, and hold each other accountable. Increased sales by 38% 
      Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
         
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      During Today's episode #105 Brent and I Talk About:
      Brent’s Favorite Super Hero Brent’s Shop Brent’s Coaching Style Brent’s Ideal Client  
      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
       
      30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting  
      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88
       
      Don't forget to rate and review us!
      Connect with Chris:
      [email protected]
      940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
      Youtube: https://bit.ly/3ClX0ae
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...