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[Podcast] RR 433: The Importance of Third Party Credentials | Creating a Learning Culture in Your Business


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Trish Serratore is the Senior Vice President of  Communication at ASE

She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE.

Jeff Peevy, AMAM, is the President of Automotive Management Institute (AMI). Jeff’s previous episodes HERE.

Jeff Peevy Email:  [email protected]

AMI web site HERE.

AMI FaceBook Page HERE.

Approved podcast episodes available for AMi credit. Listen to Learn Then Take the Quiz and Earn Credit Toward Your Professional Designation HERE

 

Key Talking Points:

  • AMi and ASE credentials are important because the individual wants to verify their knowledge and experience on the subject
  • ASE 47 Year Anniversary-June 16th
    • One of the most mature credentials in any industry
  • The Future of ASE: A new way to maintain certification without going to a test center using a smart device
  • If we don’t use ASE credentialling we may lose it.
  • Tests are assumptions that you’ve learned and can apply
  • Credentials- more important than ever, prove to customers and your shop owner you know what you’re doing
  • A strong learning culture of successful businesses learn and share knowledge. They get most out of equipment, have fewer turnover employees and have an empowerment rich environment
    • Sustainability and being competitive starts and end with the ability to learn
    • Shops that included those expectations in job descriptions when looking for new hires found a better pool of individuals- more educated and eager to learn    
    • Increase retention by investing in employees
    • Employers should never apologize for sending employees to training  
  • AMi has a powerful Learning Management System
    • There are 3,600 active students earning their professional designation
    • Doing post-assessment to earn credit
  • ASE is working on an ADAS test

Resources:

  • Thanks to Trish Serratore and Jeff Peevy for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade NAPA-AutoCare-Logo-Vert-A.gifenjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer.

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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